Secrets to LinkedIn Networking Success for Lead Generation

Secrets to LinkedIn Networking Success for Lead Generation

Presented by: Michelle Hummel

7 Top Social Media Myths for Financial Advisors Debunked

Thanks for joining me today!

Michelle Hummel CEO of Web Strategy Plus offering Web Design, Social Media, Mobile Apps, SEO, Content, PPC + More! Founder of Web Media University & Cincinnati Social Media Enthusiasts Live Tweeting? Post to #sme2015

LinkedIn Facts & Stats


Launched in May 2003 161 million members Operates in over 200 countries 2 new members per second 5.3 billion professionally-oriented

searches on the platform More than 2 million LinkedIn

Company pages

Average Member: College educated 43 years old Making $107,000

LinkedIn is 277% More Effective for Lead Generation Than Facebook & Twitter!

Become a Thought Leader


Create your blog posting strategy Commit to writing at least 2 4

blogs per month (or hire someone to do it for you)

Look for blogs in your Industry that create content you can share

Blog Topic Ideas: Answer FAQs Solve Problems, Give Examples Provide the latest tips on your

Industry

Stay Visible With Good Content


Manually post your blogs to the website

Automate blog posts to your LinkedIn account

Invest in a social media posting tool like SendSocialMedia.com

Post Your Blog Content To: LinkedIn Profile LinkedIn Groups LinkedIn Company page

Publish your blogs on the LinkedIn Network


Notifications are sent to all your followers when you manually add a new post

People can follow you and stay aware of all your new content

Your article could be featured on the front page of LinkedIn

Add keywords to help you reach your target audience

Customize Your Headline for SEO


What keywords would you like people to find you with? List your services in the keywords

Customize Your Web Links


Link up to 3 websites directly from your LinkedIn profile Make sure you customize this text Be sure to add your Twitter ID

Optimize Your Summary Text with Keywords


Use keywords in your summary to draw relevant searches

Use the Maximum Characters


Search engines like high word count and relevant keywords

Headline 120 Characters Summary Field 140 Characters Position (Job) Title 100 Characters Position Description 2,000 Characters Interests 1,000 Characters

Add even more info to your profile


Languages you speak Volunteering Honors & Awards Test Scores Courses Patents Causes you care about Supported Organizations Publications

Manage your Skills & Endorsements


Newer feature to LinkedIn

By default it can add skills they are not a good match

Be sure to add the correct skills so your peers are endorsing you for the ones you truly want

Add Apps to Personalize your Profile


SlideShare app Portfolio Display by Behance

Promote: YouTube Videos Presentations Infographics Brochures Sales Kit

Request Recommendations


Users with recommendations are 3 times more likely to get inquiries through LinkedIn searches

Post these recommendations on your website

Best way to get is to give

https://www.linkedin.com/recs/ask

Register a Company Profile


You will need the domain name of the actual website to register it

Company profiles rank high in Google search

Be sure all your employees personal profiles are linked to the Company page

Promote Your LinkedIn Profile


Get your vanity URL Add this link to your business

cards

Add LinkedIn buttons to: Web pages Email Newsletter Signature lines

Wisestamp.com

Grow Your Network Fast


Go to the groups directory ad search for LIONS or Open Networkers

Post that you are an Open Networker

The more connections you have and can stay in front of increases your reach

Join and Participate in Groups


Maximum groups you can join is 50

Answer questions Provide helpful feedback Be seen as an expert in your

Industry Provide links to helpful resources Follow thought leaders in the

group or your competition to learn more

Create an Industry Related Group


What type of customer are you trying to attract?

Create a group that would interest those people

Example: my best prospect is someone who A) is considered an entrepreneur B) would be interested in learning more about Social Media

Examples: Entrepreneurs Advice Club LikeSocialMedia.com The Social Media Exchange

Manage and Grow Your Group


Send Invitations to Join Send Announcements Create Welcome Messages Group Settings Group Rules Assign Group Managers

Promote Your Group


Create an icon to represent your group like my E for the Entrepreneurs Advice Club

Promote this icon along side your other social media icons

It will generate curiosity and you will find more people joining your group

Cross Promote Your Group


With the same name: Create a Facebook group Create a Google Plus

Community Consider building a website

aka Content Hub with the group name and driving everyone back to your website

Example LikeSocialMedia.com

Publish Ads on the LinkedIn platform


Create a Pay Per Click Ad or Sponsor your Content Target your audience to get best results

Download LinkedIn Mobile Apps


LinkedIn supports the iPhone, Blackberry, Android and Palm devices

Get updates and share your status all while on the go!

Send birthday wishes, congratulate on promotions etc.

Top LinkedIn Apps LinkedIn App LinkedIn Connections


Quick Ways You Can Improve Your LinkedIn Marketing Strategy

Invest in a tool to help you monitor your brand across the web on all the review sites SendSocialMedia.com

Partner with a company to help you create a LinkedIn marketing strategy

Stay educated with Web Media University Attend more Cincinnati Social Media Enthusiasts

events

Please Contact: Michelle Hummel Founder and CEO

513-399-6025

[email protected] webstrategyplus.com

Thank you!

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