May 12 & 13, 2016 | Breckenridge, Colorado

Our Battle to Build Culture

2013…Hard Times on the Farm

Retention Rate – 34%

OUCH…

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“I'm really concerned that our efforts to turn things

around aren't happening quickly enough. I'm not

blaming you personally because I think you walked

into a bad situation and you are doing your best to

fix it. You seem like a competent, conscientious,

professional person so my complaint is not directed

at you but at what's transpired (or hasn't transpired)

over many, many months.”

“The results are good but there has been too many turn overs in account management”

So We Tried Some Stuff…

But - We Had Bigger Problems

We Were Stuck in Old School SEO

Employee + Management

=

BROKEN

Haters Were Gonna Hate…

Virtually No Brand or Identity

We Didn’t Trust Each Other

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Here’s What We Did

Got Picky on Hiring

Small Teams.Clear Goals.

Much Happiness.

Management = a Skillnot just a promotion

Personal Accountability = Key

Found Meaning

Rewarded Innovation

Decent Perks

Not Just Donuts

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Embraced the Quirkiness

2013 : 34%2014 : 48%2015 : 87%

Employee Retention

Rates

It’s Still a Work in Progress

OK We’re Done

www.VSEO.com

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Twitter.com/V9SEO

May the SEO Force Be With You! T