Wilson Advertising

• Established 1990

• Integrated messages

• Helps you reach your target market

Issue 1: Lack of Online Presence

Facebook

Instagram

Lack of updating

No incentive/reward

Issue 1: Revised Marketing Strategy

Aims to increase ability for Hudson’s online communication.

In store signage – promotion of social media page

Offer incentives

Cost-effective advertisement

Running of promotions on social media

Involvement of target market and wider public

Issue 2: Failure to use Radio or Television

Non-use of radio/television as means of communication

Reliance on word of mouth and location

Issue 2: Revised Marketing Strategy

Make use of Radio advertisement

Time slots

Communication with target market

Exploit convenience and quality of product

Issue 3: Lack of information: Loyalty Program

Little incentive

Lack of communication of specials that could be gained

Issue 3: Revised Marketing Strategy

Make use of website

Make use of social media

Promote special offers available

Increase practicality

Increased ability of communication with customers

Overview of Communication Tools

Primarily Social media / Internet

Use of Radio

Thank you for your time.

Looking forward to working with Hudsons coffee for a long time!

Questions and Answers