SCORING BIG WITHCAMPAIGN

AUTOMATIONCampaign automation, also known as nurture marketing or drip

marketing, involves sending a series of relevant and timelycommunications to leads or customers over time. These

automated campaigns respond to recipients’ actions for more personalized experiences and more marketing victories.

Sources: MarketingSherpa, Aberdeen Group, Forrester Research, ANNUITAS

TIMINGSchedule messages

appropriately based on the audience – sales-ready leads, for example, would

have a shorter timeline than inactive leads.

It takes anaverage of

10 marketing-driven

“touches” to progress a lead

from the top of the funnel to revenue

generating

CONTENTCreate campaign automations that contain information that will be of value to your leads and customers.

CONSISTENCYMessages should reinforce the organization’s brand, which will help your nurture campaign establish trust and credibility.

PERMISSIONEnsure that your nurture emails – and all other emails – don’t violate spam rules and are sent to recipients who have opted in.

PERSONALIZATIONDon’t just develop a series of generic

emails; create personalized experiences with dynamic content

and targeted messaging.

DATAUsing data in your CRM system or

from web tracking can help you understand your audience and more effectively nurture them.

of prospects say lead nurturing

content targeted to their specific

industry is more valuable

82%

Businesses that use marketing automation to nurture prospects

experience a

451% increase in

qualified leads

http://clickdimensions.com/campaignautomation DOWNLOAD THE eBOOK:

Companies thatexcel at lead

nurturing generate

50% more sales-ready leads at

33%lower cost

Nurtured leads make

47% larger purchases

than non-nurtured leads

Winning Plays: Nurture Market ing Best Pract ices

1Personalized emails

improve click-through

rates by

14%and conversion

rates by 10%