Advertising By: Toka Amr & Mohannad Ezz

What is advertising?

It is a form of marketing communication used to persuade an audience to take or continue

some action

The more you spend on advertising the less it works the less it works, the more you spend.

The beginning of advertising was…

Types of Ads…

•Emotional •Cultural •logical

Facebook ADs

Google AdWords vs SEO

•Pay per click

•Daily budget

•Keywords

•Google tool-keyword planner (AVG searches- cpc-search traffic)

•google certified partners

Any questions?

Thank you!