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• Written and conducted by an outside Marketing Firm (Skosh Marketing)• The firm used has done marketing work in the past with clients like
Molson-Coors• ESPN• The Super Bowl 38 Host Committee• Memorial Hermann Medical Center• St. Jude Children’s Research Hospital• Cardinal Glennon Children’s Hospital• University of Houston
• Distribution was via email, text, or social media to the databases of 5 Stateline area radio stations including WGFB, WRTB, WXRX, WNTA-AM, and The Mighty 100.5
• People receiving the email, text, or social media alert were asked to voluntarily participate in a survey about media and branding
• There was NO INCENTIVE for them to participate• Chances for bias: The databases used were individuals who could be considered
“Friendly” to mass media because they have opted to be a part of radio station databases of email, text, or social media. In the opinion of Skosh Marketing, this potential for bias is negligible
0 100 200
Anderson
Bachrodt
Jack Wolf
None
New Car Dealer
New Car Dealer
450 AnswersAnderson: 108 (24%)Bachrodt: 74 (16%)Jack Wolf: 53 (11.7%)None: 52 (11.5%)
0 50 100
Anderson
Speedway
Bachrodt
None
Pre-Owned Car Dealer
Pre-Owned CarDealer
450 AnswersAnderson: 68 (15%)Speedway: 39 (8%)Bachrodt: 34 (7%)None: 65 (14%)
0 200 400
None
MiscellaneousNames
Divorce Lawyer
Divorce Lawyer
371 AnswersNone: 299 (80%)Miscellaneous Names: 72 (20%)
0 100 200 300
Altamore
Bulldog Jim Moore
None
MiscellaneousNames
DUI Lawyer
DUI Lawyer
378 AnswersAltamore: 34 (87%)Bulldog Jim Moore: 44 (11%)None: 249 (65%)Miscellaneous Names: 51 (13%)
0 100 200 300
None
MiscellaneousNames
General Lawyer
General Lawyer
375 AnswersNone: 225 (60%)Miscellaneous Names: 150 (40%)
0 200 400
None
MiscellaneousNames
Immigration Lawyer
ImmigrationLawyer
354 AnswersNone: 327 (92%)Miscellaneous Names: 27 (7%)
0 50 100
Kay Jewelers
Clodius & Co.
Busch Jewelers
None
Jewelry Store
Jewelry Store
447 AnswersClodius & Co.: 89 (19%)Kay Jewelers: 89 (19%)Busch Jewelers: 38 (8.5%)None: 36 (8%)
0 50 100 150
Allen Heatingand Air
Axberg/BlackDiamond
Pearson
None
Heating and Air
Heating and Air
414 AnswersAllen Heating & Air: 28 (6%)Axberg/Black Diamond: 30 (7%)Pearson: 59 (14%)None: 117 (27%)
0 50 100 150 200
None
Pearson
Plumbing
Plumbing
389 AnswersNone: 152 (39%)Pearson: 98 (25%)
0 100 200 300
None
MiscellaneousNames
Electrician
Electrician
353 AnswersNone: 231 (65%)Miscellaneous Names: 122 (34%)
0 100 200
Genslers
Menards
Village Green
None
Garden Center
Garden Center
405 AnswersNone: 173 (42%)Village Green: 56 (13%)Menards: 36 (8%)Genslers: 35 (8%)
0 20 40 60 80
Butitta Bros.
None
Parsons
Auto Repair Shop
Auto RepairShop
404 AnswersButitta Bros.: 28 (6%)Parsons: 18 (4%)None: 67 (16%)
0 50 100 150
Grease Monkey
Jiffy Lube
Lube Pros
None
Oil Change Location
Oil ChangeLocation
421 AnswersGrease Monkey: 103 (24%)Jiffy Lube: 14 (3%)Lube Pros: 6%)None: 44 (10%)
0 50 100 150
Schnucks
Valli
Wal-Mart
Woodmans
Grocery Store
Grocery Store
455 AnswersSchnucks: 111 (24%)Valli: 36 (7%)Wal-Mart: 55 (12%)Woodmans: 132 (29%)
0 20 40 60
Applebees
Chili's
Lino's
Olive Garden
Casual Dining
Casual Dining
445 AnswersApplebees: 34 (7%)Chili’s: 54 (12%)Lino’s: 29 (6%)Olive Garden: 15 (3%)
0 20 40 60 80
Franchesco's
Giovanni's
J.M.K. Nippon
None
Fine Dining
Fine Dining
414 AnswersFrancheso’s: 71 (17%)Giovanni’s: 31 (7%)J.M.K. Nippon: 32 (7%)None: 61 (14%)
0 50 100 150
McDonald's
Beef-A-Roo
Taco Bell
Fast Food
Fast Food
446 AnswersBeef-A-Roo: 71 (15%)McDonald’s: 117 (26%)Taco Bell: 49 (10%)
0 50 100
Culver's
None
Beef-A-Roo
Fast Casual Restaurant
Fast CasualRestaurant
406 AnswersCulver’s: 81 (19%)None: 77 (18%)Beef-A-Roo: 58 (14%)
0 50 100 150
Alpine Bank
Chase
Blackhawk Bank
BMO Harris
Bank
Bank
444 AnswersAlpine Bank: 100 (22%)Chase: 58 (13%)Blackhawk: 31 (6%)BMO Harris: 28 (6%)
0 50 100 150
Members Alliance
None
Rock Valley Credit Union
Credit Union
Credit Union
390 AnswersMembers Alliance: 57 (14%)Rock Valley Credit Union: 78 (20%)None: 125 (32%)
0 50 100
Ashley Furniture
Gustafson's
Slumberland
None
Furniture Store
Furniture Store
403 AnswersAshely Furniture: 73 (18%)Gustafson's: 74 (18%)None: 73 (18%)Slumberland: 43 (10%)
0 200 400
Hillcrest
None
MiscellaneousNames
Veterinarian
Veterinarian
391 AnswersHillcrest: 49 (12%)None: 142 (36%)Miscellaneous Names: 200 (51%)
0 100 200 300
Dental Dimensions
None
Riverside
Miscellaneous Names
Dentist
Dentist
385 Answers Dental Dimensions: 67 (17%)Riverside Dental: 23 (5%)None: 84 (21%)Miscellaneous Names: 211 (54%)
0 50 100 150 200 250
None
Rockford Orthopedic
Miscellaneous Names
Orthopedic Surgeon
Orthopedic Surgeon
339 AnswersNone: 216 (63%)Rockford Orthopedic: 26 (7%)Miscellaneous Names: 97 (28%)
0 50 100 150 200 250
Hartsough
Miscellaneous Names
None
Dermatologist
Dermatologist
334 AnswersHartsough: 35 (10%)Miscellaneous Names: 70 (20%)None: 229 (68%)
0 100 200 300
Miller Eye Center
LensCrafters
None
MiscellaneousNames
Eye Care
Eye Care
370 AnswersMiller Eye Center: 28 (7%)LensCrafers: 22 (5%)None: 101 (27%)Miscellaneous Names: 219 (59%)
0 50 100 150 200
OSF St. Anthony
Swedish American
Rockford Memorial Hospital
Hospital
Hospital
423 AnswersOSF St. Anthony: 122Rockford Memorial Hospital: 91Swedish American Hospital: 144
0 50 100 150 200
NIU
Rock Valley College
Rockford University
College
College
391 AnswersNIU: 34 (8%)Rock Valley College: 152 (38%)Rockford University: 47 (12%)
0 100 200
Furst Staffing
None
Miscellaneous
Staffing Service
Staffing Service
349 AnswersFurst Staffing: 66 (18%)None: 166 (47%)Miscellaneous: 117 (33%)
0 50 100
Allstate
American Family
State Farm
None
Insurance Agent
Insurance Agent
386 AnswersAllstate: 17 (4%)American Family Insurance: 10 (2%)State Farm: 89 (23%)None: 67 (17%)
0 50 100 150 200
Ho Chunk
None
Casino
Casino
364 AnswersHo Chunk: 92 (25%)None: 148 (40%)
100 120 140
Lonnie's
None
Flooring Store
Flooring Store
358 AnswersLonnie’s: 110 (30%)None: 130 (36%)
0 50 100 150 200
Andco
None
Kitchen Design Center
Kitchen Design Center
336 AnswersAndco: 42 (12%)None: 186 (55%)
0 100 200 300
None
Miscellaneous Names
Roofer
Roofer
344 AnswersNone: 204 (59%)Miscellaneous Names: 140 (40%)
0 50 100 150 200
Gambino
None
Miscellaneous
Realtor
Realtor
349 AnswersGambino: 30 (8%)None: 172 (49%)Miscellaneous: 147 (42%)
0 50 100 150
Fitzgerald
Honquest
None
Miscellaneous
Funeral Home
Funeral Home
354 AnswersFitzgerald: 52 (14%)Honquest: 22 (6%)None: 142 (40%)Miscellaneous: 138 (38%)
0 100 200 300
Alpine Bank
None
Miscellaneous Names
Mortgage Provider
Mortgage Provider
336 AnswersAlpine Bank: 21 (6%)None: 193 (57%)Miscellaneous Names: 122 (36%)
0 100 200 300
Camelot
Lindstrom
None
Miscellaneous
Travel Agency
Travel Agency325 AnswersCamelot: 12 (3%)Lindstrom: 20 (6%)None: 235 (72%)Miscellaneous: 58 (17%)
0 100 200 300
None
Miscellaneous
Financial Services Provider
FinancialServices Provider
319 AnswersNone: 212 (66%)Miscellaneous: 107 (33%)
0 100 200
ADT
None
Miscellaneous
Home Security
Home Security
348 AnswersADT: 145 (41%)None: 139 (39%)Miscellaneous: 64 (18%)
0 100 200 300
None
Miscellaneous
Boat Dealers
Boat Dealers
319 AnswersNone: 255 (79%)Miscellaneous: 94 (29%)
0 50 100 150 200
Stanley Steemer
None
Carpet Cleaning Services
Carpet CleaningServices
333 AnswersStanley Steemer: 90 (27%)None: 174 (52%)
0 100 200 300
None
Miscellaneous
Home Builder/Contractor
HomeBuilder/Contractor
327 AnswersNone: 221 (67%)Miscellaneous: 106 (32%)
0 50 100 150 200
Mobil/Kelley Williamson
Road Ranger
Casey's
Miscellaneous
Gas Station/Convenience Store
Gas Station/Convenience Store
391 AnswersMobil/Kelley Williamson: 173 (44%)Road Ranger: 83 (21%)Casey’s: 26 (6%)Miscellaneous: 109 (27%)