Peder Sandqvist C r e a t i v e Te c h n o l o g i s t – H e a d o f V R /A R

D i g i t a s L B i N o r d i c s

IMMERSIVE VIDEO

INTERACTIVE VR

h"ps://youtu.be/T82c88iKCXU    

The VR ecosystem - 2016

Large Medium Small Oculus Rift & PlayStation VR

Basic immersion

Stationary installation

Immersive gaming & experiences

Gamepad interaction

Samsung Gear VR

Limited immersion

Portable

Recreational gaming & experiences

360 video based experiences

Gampad interaction

Google Cardboard

No immersion

Flatpack Simple non-interactive experiences

360 video based experiences

Gaze interaction

Interactive VR Immersive Video

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Room Scale = HTC Vive

Room size & full immersion

Fully natural interaction (hands & movement)

Explore and create

> The Video link

The Video link

> The Video link

People will expect great branded VR/AR content

Use VR where it makes sense

Invest in quality: People love great VR, but despise bad VR

Invest in a long-term VR/AR strategy

Dare to experiment

Let´s create the future together

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Laurent Nuyen E x e c u t i v e C r e a t i v e D i r e c t o r

D i g i t a s L B i W e s t E u r o p e

VR can give you Superpowers

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Choose one!

Real world

Unreal world

Interacting

Viewing

VR

Unreal world

Interacting

Viewing

Invulnerability

Teleportation Time Travel

Hyperspace

Real world

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Teleportation VR

360° Virtual visit Immersive

videos

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> The Video link

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> The Video link

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> The Video link

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Invulnerability VR

AR Simulation Installation

Stunt

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> The Video link

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> The Video link

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The Video link

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Time Travel VR

Installation Immersive

films

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> The Video link

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> The Video link

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Hyperspace

VR Gaming

Interactive films

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> The Video link

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> The Video link

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> The Video link

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Beyond Infinite Thank you

VR