HAVE CONVERSATIONS RETAIL + DIGITAL

MINDY WITHROW CONTENT STRATEGIST

STEVE DWYER CONNECTION STRATEGIST

PERVASIVE COMPUTING

> OMNI-CHANNEL

RETAIL + DIGITAL IN 2014

• Continued integration of online into offline – people are prepared and researching

• “Showrooming” is being worked out

• Manufacturers likely to be more involved atpoint-of-purchase and digitally– In-store layout changes– Store-within-a-store– More trained staff– More strategic alliances

EVOLUTION OF CHANNEL CONNECTIONS

Single Channel

Omni-Channel • Brand is experienced across all channels• Products and promotions are consistent across platforms• User are tracked across platforms, share common account• Common databases serve information everywhere• Physical store is one of several channels for purchase• User experience informed by profile, social activities, etc.

• No real relationship between offline and online

Multi-Channel • Several channels, consistency of message and design

Cross-Channel • Several “branded” channels, connected, synchronized messages and campaigns

RETAIL + DIGITAL

RETAIL + DIGITAL

CONTINUED EXPLORATION• AmazonFresh and Amazon Local• Google Shopping Express• Walmart To Go• eBay Now (retailer delivery service)• Amazon and Google lockers

• Same-day delivery from online retailers

• Connecting user accounts with in-store kiosks and information; more personalized experiences

• Location awareness, connectedloyalty programs and promotions

See more at

HANSONINC.COM/SUMMIT