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• Customers are instantly recognised and welcomed in store
• Rich product information supports purchase decisions
• Augmented reality features take the hassle out of trying on, using detailed data about customers likes, preferences and body metrics
• Basket value can be increased by alerting in-‐store staff to high-‐value customers
• Loyal customers can be rewarded with value-‐add services, e.g. deliver shopping to home or car
• Customers are instantly recognised and welcomed in store • Rich product information supports purchase decisions • Augmented reality features take the hassle out of trying on,
using detailed data about customers likes, preferences and body metrics
• Basket value can be increased by alerting in-‐store staff to high-‐value customers
• Loyal customers can be rewarded with value-‐add services, e.g. deliver shopping to home or car
• Customer insights are used to make tailored recommendations
• iBeacons guide people to relevant shops and merchandise • Dynamic pricing rewards customers with on-‐the-‐spot offers • By remembering people’s in-‐store product considerations
retailers can follow up with hyper-‐personalised offers on digital channels
• Retailers can wrap value-‐add content or services around purchase decisions, e.g. meal plans, information guides, appliance insurance
• Social channels and visual content entice customers to buy • Well-‐placed peer reviews and recommendations back up
purchase decisions • Relevant product recommendations can be made in store or
online by analysing the habits of ‘people like me’ • Retailers can offer innovative ways to connect friends and
family around shopping requirements, e.g. gifting, party plans
• Retailers can grow brand engagement through the imaginative use of social gamification, e.g. rewarding customers with first-‐in-‐queue for sales
• Avoid basket abandonment with a simple customer experience that makes shopping easy and convenient
• Entice browsers back with targeted advertising and dynamic offers
• Encourage repeat purchase by making relevant recommendations based on purchase history or web behaviours
• Individual products can be tagged and tracked for an up-‐to-‐the-‐minute view on delivery progress
• Customers can choose delivery slots and places to suit them
• Products can reach their destinations in the shortest possible time, helping retailers keep up with the pace of customers’ expectations for instant fulfillment
• Transportation journeys can be configured for the optimum cost efficiency and sustainability
• Click&Collect pick-‐up points encourage customers in store and grow basket value
• High-‐fashion trends can be instantly cloned and communicated to suppliers
• Supply chains can be quickly reconfigured around seasonal trends and must-‐haves
• Retailers can be first to market in a fast-‐paced environment
• Supply chain visibility gives an instant view on stock availability, avoiding shortages and customer disappointment
• Retailers can stay one step ahead by identifying and responding to what’s trending on social
• Short shelf life produce can be accelerated through the supply chain
• Supply chains can be quickly reconfigured around seasonal produce and demands
• Retailers can be first to market in a fast-‐paced environment
• Supply chain visibility and demand forecasting gives an instant view on stock availability, avoiding wastage, shortages and customer disappointment