BACKGROUND

Largest market share

in Energy drinks

Founded in 1987 in Austria

Sold in over 166 countries

World renowned for Advertising Campaigns

With so many competitors

How did Red Bull succeed?

Does it

taste so

great?

-Umm,

Not

Exactly!

THE

ANSWER

IS

ADVT.

EVENTS

SOCIAL

MEDIA

MOBILE

MARKETING

PUBLIC

RELATIONS

Perfect Marketing communication Mix

EVENTS

MOBILE MARKETING

Why

is Red Bull’s

Marketing

strategy

best?

What makes

it efficient?

It is efficient because

It is perfectly integrated

Coverage

ContributionRed Bull has become the

biggest brand

in terms of sales of

energy drinks

COMMONALITYRed Bull’s whole marketing strategy revolves

around common theme of risk and adventure which appeals to target youth

Complementary Strategies

COSTEFFECTIVE

SUMMARY

DISCLAIMER

This Power point presentation was created as a part of Internship project under Prof. Sameer Mathur by Hrituraj Singh, IIT Roorkee

Prof. Sameer Mathur

IIM Lucknow

Hrituraj SinghIIT Roorkee