Recruiting new customers thanks to Google and Social Networks
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Copyright Be Connect 2015 Sabrina BULTEAU CEO & CO- FOUNDER RECRUIT NEW CUSTOMERS THANKS TO GOOGLE & SOCIAL NETWORKS? Olivier PONTEVILLE CAMPAIGN MANAGER
Recruiting new customers thanks to Google and Social Networks
1. Copyright Be Connect 2015 Sabrina BULTEAU CEO & CO-
FOUNDER RECRUIT NEW CUSTOMERS THANKS TO GOOGLE & SOCIAL
NETWORKS? Olivier PONTEVILLE CAMPAIGN MANAGER
2. Copyright Be Connect 2015 Generate more traffic, more leads,
more sales thanks to digital. BE CONNECT - MISSION
3. Copyright Be Connect 2015 BRAIN
4. Copyright Be Connect 2015 BUILD
5. Copyright Be Connect 2015 BOOST
6. Copyright Be Connect 2015 Learn how to use Google and Social
Media to recruit new customers. Understand the stakes of
advertising (SEA, SMA). TODAYs AGENDA
7. Copyright Be Connect 2015 RECRUIT NEW CUSTOME THANKS TO
GOOGLE & SOCIAL NETWORKS?
8. Copyright Be Connect 2015 THE CHALLENGE
9. Copyright Be Connect 2015 EVERYBODY IS ONLINE 78% of
households have an Internet connection 95% of households with
children are connected 45% of Belgians purchase on- line 97% of
companies are connected to Internet
10. Copyright Be Connect 2015
11. Copyright Be Connect 2015 40% Of Belgians own a SMARTPHON
E
12. Copyright Be Connect 2015
13. Copyright Be Connect 2015
14. Copyright Be Connect 2015 SOCIAL NETWOR KING
15. Copyright Be Connect 2015
16. Copyright Be Connect 2015 YOUTUBE IN BELGIUM Source :
Youtube, ComScore 40% Watched time via MOBILE 2.3 million
impressions/day in Belgium 1m users/day 82% of users are 15-24
years old
17. Copyright Be Connect 2015 TWITTER IN BELGIUM Around
1.000.000 profiles. 100% listen, 55% tweet. Twitter is all about
instant sharing. Users are using Twitter to connect and talk about
topics they cherish They expect brand to deliver fresh and relevant
content. High quality profiles and influencers are on Twitter 80%
of Twitters user access it from a mobile. Source : Twitter,
ComScore
18. Copyright Be Connect 2015 1,75 Millions in Belgium +225
Millions of users 2x MORE trust than others networks N1 of
professional networks : Content, Networking, HR LINKEDIN : FACEBOOK
FOR PROS
19. Copyright Be Connect 2015 300 M active users in the world
26% of adult Internet users 21% of entire adult population
INSTAGRAM
20. Copyright Be Connect 2015 L2 The average user spends 257
MINUTES a month on the site Instagram engagement is 15X HIGHER than
Facebook engagement INSTAGRAM
21. Copyright Be Connect 2015 INSTAGRAM SparkReel
User-generated content increases BRAND SALES EFFECT by nearly
20%
22. Copyright Be Connect 2015 WHICH SNS FOR WHICH USAGE?
IDENTITY CONNECTIONS KEY USAGE Me, as a person Friends, family and
colleagues Status, photo sharing & social gaming My life in pic
Friends, family and colleagues UGC Image, micro-video Me, as an
opinion Followers Real-time Micro Blogging Me, as a professional
Colleagues & business contacts Professional Identity,
Connections, Insights
23. Copyright Be Connect 2015 SEARC HING
24. Copyright Be Connect 2015 84% of smartphone users have
looked for local information 83% Have take action as a result
25. Copyright Be Connect 2015
26. Copyright Be Connect 2015 LEVERAGING SOCIAL NETWORKS AND
GOOGLE FOR YOU BUSINES
27. Copyright Be Connect 2015 FOCUS + = REACH 80% of internet
users in Belgium 80% OF YOUR CUSTOMERS!!! EFFICACIENCY, with a
limited presence.
28. Copyright Be Connect 2015 IMPROVE AWARENESS REACH your
target
29. Copyright Be Connect 2015 GENERERATE TRAFFIC USE Google
& Social Media to boost your traffic
30. Copyright Be Connect 2015 GRAB LEADS ATTRACT prospects
32. Copyright Be Connect 2015 LEVERAGING GOOGLE FOR YOUR
BUSINESS
33. Copyright Be Connect 2015
34. Copyright Be Connect 2015 CONTEXTAND AUDIENCE ARE DRIVERS
OF RELEVANCEINTENT What people want CONTEXT Device, Location, Time,
AUDIENCE Age, Sex & Interest
35. Copyright Be Connect 2015 Millions of PEOPLE Billions of
OPPORTUNITIES Billions of MOMENTS THAT MATTER CONTEXTAND AUDIENCE
ARE DRIVERS OF RELEVANCE
36. Copyright Be Connect 2015 MILLIONS OF MOMENTS THAT MATTERS
CHALLE NGE RIGHT MESSAGE RIGHT PERSON RIGHT TIME RIGHT DEVICE
37. Copyright Be Connect 2015 HOW ?
38. Copyright Be Connect 2015 BE OPTIMIZED Source : Google
39. Copyright Be Connect 2015 MOBILEGEDDON APRIL 21
40. Copyright Be Connect 2015 WORK ON YOUR CONTENT
41. Copyright Be Connect 2015 QUICK WIN : GOOGE+ BUSINESS PAGE
Type your business name in Google Claim your Google + page if not
already done Fill in your information
42. Copyright Be Connect 2015 USE GOOGLE ADWORDS ATTRACT MORE
CUSTOMERS by making your site visible : On keywords you decide For
people you want Locally or globally At the right time PAY FOR
RESULTS (position/Keywords) TRACK results and optimize your
strategy Conversions on the website Phone calls (new) Newsletter
YOUR BUDGET IS ALWAYS UNDER CONTROL
43. Copyright Be Connect 2015 TAKE AWAY BE OPTIMIZE D AND
MOBILE CREATE CONTENT Dont forget Google+ USE ADWORDS
44. Copyright Be Connect 2015 HOW TO BE EFFICIENT WITH SOCIAL
NETWORKS?
45. Copyright Be Connect 2015 STRATEGIE SOCIAL MEDIA Clear
objectives Target Promise Tone of voice Action Plan ESTABLISH Fans
Ambassadors Followers RECRUIT Enhance your action/Product launch
Spread your message, values Develop your awareness AMPLIFY Turn
message into content Dialogue with your social audience Make them
talk about your brand, act, react ENGAGE
46. Copyright Be Connect 2015 CONVERSION FUNNEL
47. Copyright Be Connect 2015 EDGE RANK
48. Copyright Be Connect 2015 Place the customer at the center
of the conversation CRM Develop quality content to progress in the
Edge Rank QUALITY CONTENT HOW TO ENLARGE YOUR REACH ? Find the good
balance between content and ads to optimize the reach of your
messages BOOST YOUR POSTS WITH FACEBOOK ADS
49. Copyright Be Connect 2015 Be authentic with your brand
identity/USP/Values Be human Be lifestyle oriented HOW TO ENGAGE?
Be entertaining Be useful, accurate Be timely and relevant
50. Copyright Be Connect 2015 QUICK TIP : FILL IN YOUR PAGE
INFO Add a call to action button Opening hours Phone number Address
Business category Call to action button
51. Copyright Be Connect 2015 FACEBOOK ADVERTISING
52. Copyright Be Connect 2015 TARGETING
53. Copyright Be Connect 2015 TARGETING : CORE AUDIENCES
54. Copyright Be Connect 2015 TARGETING : CUSTOM AUDIENCES
55. Copyright Be Connect 2015 TARGETING : CUSTOM AUDIENCES
56. Copyright Be Connect 2015 TARGETING : LOOKALIKE
AUDIENCES
57. Copyright Be Connect 2015
58. Copyright Be Connect 2015 ADVERTISE ACROSS DEVICES
59. Copyright Be Connect 2015 ADVERTISE ACROSS DEVICES
60. Copyright Be Connect 2015 PAGE POST LINK AD Drive traffic
on a website Large clickable image Call to action button Available
in the newsfeed and on the right hand side LEAD : WEBSITE TRAFFIC
AND CONVERSION
61. Copyright Be Connect 2015 LEAD : WEBSITE TRAFFIC AND
CONVERSIONMULTI-PRODUCT ADS On desktop On mobile
62. Copyright Be Connect 2015 DRIVE INSTALLS
63. Copyright Be Connect 2015 APP RE-ENGAGEMENT
64. Copyright Be Connect 2015 CASE STUDY Brussels 35 +
Parents
65. Copyright Be Connect 2015 KEY TAKE AWAY Whether you are a
multi-national or a local business a clever Facebook ad strategy
can bring you more leads.
66. Copyright Be Connect 2015 OPPORTUNITIES DON'T HAPPEN. YOU
CREATE THEM!
67. Copyright Be Connect 2015 MERCI! Copyright 2013 Be Connect.
All Rights Reserved /BeConnectWorld @beconnectnews Click to edit
Master title style +32 (0) 2 762 25 00 be-connect.eu @beconnectnews
/BeConnectWorld /Be-connectEu Sabrina BULTEAU | CEO &
CO-FOUNDER [email protected] | +32 492 62 5041 ANY QUESTIONS
?