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WEBSITE – WWW.NNC-SERVICES.COM
TWITTER - HTTPS://TWITTER.COM/NNCSERVICES
FACEBOOK - HTTPS://WWW.FACEBOOK.COM/NNCSERVICES
LINKEDIN - HTTP://WWW.LINKEDIN.COM/COMPANY/NNC-SERVICES
Reasons Marketers Need to Invest in Visual Content
The rapid spreading of mobile devices and the photo editing tools that are easier and easier to use allowed us
all to become publishers. Marketers in all industries noticed how much brand engagement they receive if they
communicate with images rather than words. Visual content is on the rise since 2012 but in 2014 it will
dominate the entire marketing field. Here are some facts that make us believe visual content will rock the
scene in 2014:
90% of information transmitted to the brain is visual and visuals are processed 60,000X faster in the
brain than text (Source 3M Corporation)
40% of people will respond better to visual information than plain text. (Source: Zabisco)
People retain 95% of a message when they watch it in a video compared to 10% when reading it in
text. (Source insivia)
Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)
85% of the US internet audience watches videos online. (Sources: comScore and Nielsen)
6.1% of people say a website’s design is the number one criterion for discerning the credibility of the
company. (Source: Stanford Persuasive Technology Lab)
Under these circumstances it is obvious that visual content has many
benefits for a company, but let’s see some examples:
1. Increased brand awareness. Visual content lets viewers better
understand a brand identity. Facebook offers companies the
opportunity to visually present their corporate history. For instance,
Microsoft has a comprehensive Facebook timeline that presents all the
important events since 1975.
2. Increased brand engagement. Infographics, quality photos and
videos stimulate conversations and companies can use them to
promote brand awareness, product launches, or events. General
Electric, for example, uses infographics, photos, and videos on their
social networks and blogs. These brought them over 20,500 followers
on Pinterest, 1 million Facebook fans, and over 30,800 YouTube
subscribers.
3. Increased sharing on social networks. Visual content is highly
shareable in comparison to copy content and has a higher click through
WEBSITE – WWW.NNC-SERVICES.COM
TWITTER - HTTPS://TWITTER.COM/NNCSERVICES
FACEBOOK - HTTPS://WWW.FACEBOOK.COM/NNCSERVICES
LINKEDIN - HTTP://WWW.LINKEDIN.COM/COMPANY/NNC-SERVICES
rate on social media. A great option to spread important information is
through infographics, which are widely shared on Facebook and Pinterest.
4. SEO improvements. Lots of quality links bring good SEO. When
companies produce shareable content they get backlinks for SEO. More
engagement and more links with a brand’s content increase its website
traffic.
5. Sales growth. Product videos help generate purchases by bringing
customers closer to the items. According to Invodo’s Video Statistics, 52%
of consumers say that watching product videos makes them more
confident in online purchase decisions. Also, according to a PriceGrabber
survey 21% of people with Pinterest accounts have purchased an item
after seeing it on Pinterest.
In 2014, visual content – quality photos, videos and infographics – will
position businesses as trusted brands. How are you integrating visual
content into your online marketing strategy?