22

Real Time Marketing - For the new generation of Marketers

Embed Size (px)

DESCRIPTION

Move over Digital Marketing - its time for Real Time Marketing!

Citation preview

Page 1: Real Time Marketing - For the new generation of Marketers
Page 2: Real Time Marketing - For the new generation of Marketers
Page 3: Real Time Marketing - For the new generation of Marketers

Can enable you to talk to your customer, when he is online

Most analytics give you 8 – 48 hr old statistics after the event has occurred in your website. By the time you do

something about it; the visitor is long gone.

Page 4: Real Time Marketing - For the new generation of Marketers

Can fetch custom information in real time based on search

Prospects come to your website for a specific purpose – Just like one walks into a departmental store - if he/she doesn’t find anything

interesting – they just walk off – until ... there is an interaction by a salesman in real time

Page 5: Real Time Marketing - For the new generation of Marketers

Can increase the potential to convert online window shoppers

Prospects come to your website for a specific purpose , needs and wants – some have immediate needs & wants. If one cant identify

them, one can’t exploit the opportunity as well.

Page 6: Real Time Marketing - For the new generation of Marketers

Can ensure agility in customer support and engagement

Visitors will always have more choices and they will go to your competitors if you are not fast enough to know the needs of

the customers

Page 7: Real Time Marketing - For the new generation of Marketers

Can define a personalized customer experienceVisitors have lots of choices – they will buy the product only from those who

will give them a great customer experience

Great customer experience comes with personalization and personalization comes with knowing the immediate needs and wants of visitors

Page 8: Real Time Marketing - For the new generation of Marketers
Page 9: Real Time Marketing - For the new generation of Marketers

Website

Analytics

CampaignManagement

EngagementTargeting

Insights

Listening to customers across channels

Page 10: Real Time Marketing - For the new generation of Marketers

AWARENESS

KNOWLEDGE

INTENT

SELECTION

SATISFACTION

ADVOCATE

LOYAL

Understanding the depth of their interaction

Page 11: Real Time Marketing - For the new generation of Marketers

Unifying all interaction data for each customer

Page 12: Real Time Marketing - For the new generation of Marketers
Page 13: Real Time Marketing - For the new generation of Marketers
Page 14: Real Time Marketing - For the new generation of Marketers

TO MAKE REAL-TIME MARKETING

TO ITS OPTIMAL LEVEL

Page 15: Real Time Marketing - For the new generation of Marketers

we built

Plumb5 is a real-time marketing framework ,that tags visitors at all interaction touch points and unifies data

for more accurate actionable insights

Page 16: Real Time Marketing - For the new generation of Marketers
Page 17: Real Time Marketing - For the new generation of Marketers

Plumb5 Listening Network

Page 18: Real Time Marketing - For the new generation of Marketers

Dashboard Screens for reference

Page 19: Real Time Marketing - For the new generation of Marketers

Unified Customer Profile in Real-time

Page 20: Real Time Marketing - For the new generation of Marketers

Prescriptive Dashboard in Real-time

Page 21: Real Time Marketing - For the new generation of Marketers

NO INTEGRATION REQUIREDIts Plug & Play

NO DATA REDUNDANCY

Its real-time

NO IT INVESTMENTS

Its On-Demand

NO COMPLEXITYIts configurable

NO DATA SILOS

Its on an unified system

UNIFIED DASHBOARDS

Across Systems and at every node

Advantages with plumb5

Page 22: Real Time Marketing - For the new generation of Marketers