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Reaching customers in the moments that matter
@LukeQuilter
The mystery bag
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Awareness
Consideration
Purchase
Loyalty
See Think DO Care
Purchasing Types
• Impulse purchase
• Routine purchase
• Limited decision making
• Complex decision making
Impulse Purchase
Excited
Bored
Sad
Angry
47%50%
28%32%
14%28%
8%10%
Have you ever made an impulse purchase because you were…
Male
Female
Once we have satisfied our need to make sure it is the right product
When do we buy a product?
Purchasing Types with Technology
• Impulse purchase
• Routine purchase
• Limited decision making
• Complex decision making
Take AwaysWe don’t go online, we live online and we fulfil elements of each stage of the funnel online We all need to market to the local market,even if we are global business Context is the new king of digital, there are more moments than ever before
The New Retail Equation
Then Now
More Complex Journey
Consumer Path to Purchase Now
Shopper
Retailer Websites
Search
Social Networks
Ideas
Price check
Mass Media
Vloggers
Store Visits
Family & Friends
Store Purchase
Purchase Online
1 in 4 Have changed their minds while in a checkout line after looking up the details
online on a smartphone
Purchasing funnel Consumers take a multi-device path to purchase
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Industry statistics
13
Smartphones have become the hub of our daily lives and are now in the pockets of two thirds (66%) of UK adults
1.31.2
7.4 The number of internet devices the average British household now owns. Four out of 10 households buying a tablet in the last year.
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Access to information has changed our purchase process…
Consumer consults an average of
10.4 sources before purchasing 2X
the number consulted just
one year before
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
MobileDesktop
“Location”“Hours” “Near Me”
Keywords contained in
searches
Keywords contained in
searches
The year of the mobile is:
2013 2014 2015 2016
Basically Every year!
More questions
Don’t panic - Case study
Case Study
Simpler still
Tools
Take AwaysWe don’t go online, we live online and we fulfil elements of each stage of the funnel online We all need to market to the local market,even if we are global business Context is the new king of digital, there are more moments than ever before
We live online
London Kent
St. Pancras Folkestone, Kent
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Our services
-Data is information in its Raw or Unorganised form.
- Data can be found anywhere and from pretty much anything.
-With online, data is the best way to understand what users are doing.
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