Hi, I’m

JeremyDigital

Supremo

Provide legal, secure, family friendly WiFi

Be secure

with seperate guest and

business networks

Be family friendly

with state of the art

content filtering

Be legal

operate in line with

best pratice

HOTEL

More on your bottom lineIt’s been proven time and time again, people will spend

more time and more money in a venue that offers reliable,

free WiFi.

preferred venues that offered freeguest WiFi 1

would stay longer in a location

that provided WiFi 1

said they are more likely to spend

additional money there 1

78%

77%

63%

Purple WiFi Survey

Grow yourcustomer database

You’ll have the ability to profile the data, see who’s really in the venue,

and instantly start collecting email address of your real customers.

“ You can have legendary service and awesome products

but if you don’t build a relationship with your customers,you can easily lose them.” - Microsoft

43%used their phones to look

at product reviews and

compare prices while out

shopping, a trend that’s

known as ‘showrooming’

74%would be happy for

retailers to send a text or

email with promotions

and receive this

information whilst they

are in store

Free marketing toolsWe give control back to the venues by allowing them to brand

their own WiFi pages where other WiFi providers control that

branding - and data collected.

Many companies are also willing to pay for sophisticated email

management and sending platforms. Purple WiFi have created a

tool that allows you to send emails or SMS’ to your customers -

tailored to their demographic and/or behaviour.

https://econsultancy.com/blog/11148-should-retailers-offer-in-store-wi-fi#i.gdlia3111rem0q

Social media benefitsApproximately 60% of WiFi users login using Facebook. That’s

instantly more Likes and posts about your brand/venue. Plus you

are also reaching their friends.

72% of all internet users are nowactive on social media

70% of marketers used Facebookto gain new customers

What is Purple WiFi?A secure and legally compliant guest WiFi that delivers guest analytics

and a range of marketing tools

Boost your social profile

and engage with your

customer’s social network

Market to your

customers in

real-time

Understand more

about your customers

and who they are

Secure and legally

compliant guest WiFi

Available in many

different languages

The customer journey summaryPurple WiFi delivers real value to any business providing

guest WiFi access

Easy log in Accept terms Free WiFi Deliver information Socially engaged Email marketing Increase business

•

•

•

•

•

Information about the company

Social feeds

Advertising and promotions

Local information

Company imagery

The user log in process

The splash screen can be completely customised

with your branding.

Splash screen

Splash screen Accept terms

Splash screen Accept terms Give venue a mention

Splash screen Accept terms Give venue a mention Online splash

What data is collected and what can you do with it?

Identify and segment your customers

Profile your customers Visit frequency & behaviour Actionable insights

Analytics

Overview

Visitor

Network

Presence

Customer asset management

Location

Real time reports

Heat mapping

Footfall

Pathways - linear

Pathways - sunburst

Marketing

Splash page

E-shots

Social posts

Social insights

Visit triggered coupon

Visit triggered coupon Dwell triggered coupon

Visit triggered coupon Dwell triggered coupon Birthday coupon

Visit triggered coupon Dwell triggered coupon Birthday coupon Loyalty coupon

Welcome rewardA free drink or discount the first

time a user accesses the WiFi

Loyalty rewardA free drink or discount for a

frequent visitor

Lapsed incentiveA free drink or discount for customers

that have not visited for a while

Track campaignsThe effectiveness of your offers and

incentives can be tracked in the portal

Build an engagement strategyIdentify and segment your customers

Reward & incentiviseSend offers to your customers via automated emails

to encourage spend or repeat visits

Social engagement• Promote your business via users’ social media

• First time sign-in ask for a ‘Like’ or ‘Follow’

• Users post a message every time

Manage your social platforms• You can manage all of your social

networks and do posts directly

from within the Purple Portal

Tiered bandwidth