ON TURNING

AS WE CAREEN OUT OF OUR TODDLER YEARS TOWARD OUR FIRST DAY OF SCHOOL, WE FIGURED

WE SHOULD TAKE A MOMENT TO PAUSE AND REFLECT ON OUR FIRST FIVE YEARS OF BUSINESS.

AFTER ALL, THESE ARE THE FORMATIVE YEARS – THAT BUILD CHARACTER, SET HABITS, AND OPEN

OUR EYES TO A WORLD OF POSSIBILITY. +

THAT POSSIBILITY HAS TAUGHT US TWO IMPORTANT LESSONS.

DREAM BIG. OUR ASPIRATION IS TO REDEFINE GOOD.(OR TAKE LONGER NAPS. IT’S A CLOSE CALL.)+

STAY GROUNDED. OUR EVERYDAY IS DRIVEN BY 5 SIMPLE BELIEFS:

DO GOOD WORK. KEEP GOOD COMPANY. BE GOOD TO OTHERS.

HAVE GOOD FUN. AND MOST OF ALL,

PROFIT BY DOING GOOD.

+

BUT WHAT ELSE?

5 THINGS W E’RE PROUD OF

1O U R IMPACT

FOR TWO GUYS THAT STARTED IN A SHARED OFFICE,WE’VE PUT UP SOME DECENT NUMBERS.

OVER $20 MILLION RAISED FOR GOOD PURPOSE.

MORE THAN 10 MILLION POSITIVE SOCIAL ACTIONS.

SOMEWHERE AROUND A BILLION IMPRESSIONS (BUT WHO’S COUNTING).

15 COLLEAGUES, AND GROWING.+

BUT MORE THAN AGGREGATE RESULTS, WHAT WE’RE MOST PROUD OF

ARE THE INDIVIDUAL ACCOMPLISHMENTS,EACH WITH THEIR OWN UNIQUE STORY.

“MOST SUCCESSFUL GIVING CAMPAIGN IN OUR HISTORY.”

“BEST-EVER SOCIAL ENGAGEMENT OF CUSTOMERS.”

“LARGEST PUBLIC ACTIVATION CAMPAIGN EVER.”

“MORE THAN DOUBLED LAST YEAR’S RESULTS.”

“COMPLETELY REIMAGINED OUR APPROACH.”+

2 OUR PRIVILEGE

INTERNATIONAL DEVELOPMENT EN ENVIRONMENTAL RIGHTS WATER P PROTECTION PEACEKEEPING CANC CANCER STROKE MENTAL HEALTH S SEXUAL VIOLENCE CITIZENSHIP SU SUICIDE ALZHEIMER’S HUNGER FO FOOD SECURITY GRADUATING HIG HIGH SCHOOL TRANSPORTATION C CIVIC ENGAGEMENT VIOLENCE AGA AGAINST WOMEN POVERTY VOLUN VOLUNTEERISM CHILD SOLDIERS FSUICIDE ALZHEIMER’S HUNGER FO FOOD SECURITY GRADUATING HIG HIGH SCHOOL TRANSPORTATION C

WE’VE BEEN BLESSED TO HAVE AN OPPORTUNITY TO “MOVE THE NEEDLE”

ON A BROAD RANGE OF ISSUES THAT MATTER IF WE’RE TO LEAVE THIS PLACE GENUINELY

BETTER FOR THOSE THAT FOLLOW+

3 OUR CLIENTS

WE’VE MADE MANY FRIENDS ALONG THE WAY. HERE’S AN INCOMPLETE LIST

OF SOME BIG BRANDS YOU WILL RECOGNIZE,AND SOME SMALLER ONES YOU MAY NOT.

PWRDF

4 OUR PEOPLE

+

+WE’VE BUILT A PASSIONATE, TALENTED

AND DIVERSE TEAM OF PEOPLE.

YOU SHOULD GET TO KNOW THEM. THEY’RE GOOD PEOPLE.

5 OU R ASPIRATION

(BUT MORE ON THIS LATER)

5 THINGS WE’VE LEARNED

1. WE’VE KEPT THE LIGHTS ON

EVERY SO OFTEN WE PINCH OURSELVES.

WE MAKE A LIVING DOING WHAT WE’RE PASSIONATE ABOUT.

THIS IS NO SMALL FEAT,

BUT IT HASN’T MADE US COMPLACENT.

WE’D TELL YOU WE’VE GOT BIG THINGS IN STORE FOR THE NEXT FIVE YEARS,

BUT DOING IS BELIEVING, SO STAY TUNED.

2. WE NEED TO BE MORE DARING,

CALL IT THE 3 D’S.

DISRUPTIVE AND DECLARATIVE

PROFIT AND PURPOSE WILL DEFINE THE 21ST CENTURY LEADER.

DOING GOOD IS NOT JUST“THE RIGHT THING TO DO”.

THERE MUST BE SOMETHING IN IT FOR ME.

WE WILL LEAD THIS CHARGE, BUT WE NEED YOUR HELP.

AND DOING GOOD SHOULD DRIVE THE BOTTOM LINE.

3. FAILING ISN’T FAILURE

OUR FRIEND DR. MIKE EVANS HAS A GREAT TURN OF PHRASE.

(BUT FAILING TO TAKE RISKS IS)

SUCK LESS

TAKE CALCULATED RISKS, FAIL FAST,COURSE CORRECT, AND DO IT BETTER NEXT TIME.

WE WANT TO TAKE FAILURE MORE SERIOUSLY, AND TO CONVINCE OTHERS THAT

IT’S FAR BETTER TO FAIL FAST, THAN TO NEVER HAVE FAILED AT ALL.

4. IT IS TIME FOR A NEW

WHEN WE STARTED, THERE WEREN’T MANY PEOPLE

TALKING ABOUT PROFIT AND PURPOSE IN THE SAME SENTENCE.

AND IF THEY WERE,IT WAS A “NICE TO DO”

NOT A “NEED TO DO”.

DEFINITION OF GOOD

FAST FORWARD TO TODAY...

DOMINIC BARTON, MICHAEL PORTER,ALEX BOGUSKY AND OTHER SMART COOKIES

ARE ALL TRUMPETING THEIR VERSION OF “SHARED VALUE”.

WHICH GIVES US CONFIDENCE WE JUST MIGHT BE ON TO SOMETHING.

5. WE SHOULD’VE

IF WE’RE HONEST ABOUT OUR ASPIRATIONS, WE’RE GOING TO NEED A LOT MORE FRIENDS.

BOUGHT MORE BEER

AND GOOD FRIENDS COME FROM GREAT CONVERSATIONS.

WHAT’S NEXT?

SINCE THERE’S TRUTH TO THE PHRASE “YOU WON’T GET WHAT YOU DON’T ASK FOR”,

WE’RE ABOUT TO RELEASE OUR 14 FOR 2014.

14 PROJECTS ON OUR TO DO LIST FOR THE COMING YEAR THAT WE HOPE

YOU’LL PLAY A ROLE IN.

DON’T WAIT ON US IF YOU’RE CURIOUS.

HELLO@PUBLICINC.COM

416.782.2220 x205