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K E Y I S S U E S I N P R O M O T I N G
Y O U R W E B S I T E
by
P R O M O T I N G Y O U R W E B S I T E
W e b s i t e P r o m o ti o n
Build incoming links
Search engine optimization
Email Marketing
Write a news release
Newsletter
Customer reviews
Social Media
and more……………………
P R O M O T I N G Y O U R W E B S I T E
W e b s i t e P r o m o ti o n
Build incoming links enhances SEO
Get links from other websites to your website:
• Amazon.com, google or Microsoft.com, • Directory site like Manta• Blogger directory like Bloglines.com • A site with high Google Page Rank • Social Media ~
P R O M O T I N G Y O U R W E B S I T E
W e b s i t e P r o m o ti o n
Write a news release
Make news with your press release. Journalists in business news are always looking for stories. Write something, give them a call.
Basic steps of writing a press release:• Have a story to tell• Think like a journalist• Format the press release properly• Keep your press release short!• Promote your press release online ~
Email Marketing
Businesses engage in email marketing because it works. And works well…
Inexpensive. Cost is based on volume and can be as low as $15 per month for 500 email address database.
Warning! Don't acquire e-mails without permission from people with whom you have no relationship. You are likely to be in violation of anti-spam laws.
~
P R O M O T I N G Y O U R W E B S I T E
W e b s i t e P r o m o ti o n
Linked In
Blogging
YouTube
Email Marketing
and more……………………
Adding Social Media
Marketing in today’s digital environmentNavigating in the social media arena
A World of Choices
What are your top choices:
FacebookTwitterLinkedInYoutubeBlog
Your other possibilities:
TumblerGoogle+MySpaceFriendsterPinterestDigg
MashableNetlogBadooMeetupStumbleuponNing
Social Media
SOCIAL MEDIA is hot
Most popular social media that can help you: (1) Blogs – 150+ million bloggers(2) youTube – 1+ billion each month(3) Facebook – 665+ million users daily(4) Twitter – 255+ million monthly users(5) LinkedIn – 200+ million users(6) Pinterest – 70+ million users
Promote your site by sending direct traffic, producing links to your site, and generating awareness.
~
Marketing in today’s digital environmentNavigating in the social media arena
Often referred to as the social network for professionals
Reach the decision makers of other companies
Get connected to other professionals, builds credibility and network
Join Groups. Many related to your business or service to allow conversations among those interested ~
150 million users
Marketing in today’s digital environmentNavigating in the social media arena
Free social networking website – Personal and Business
Upload photos and video, send messages and keep in touch.
Allows you to create a fan page to interact with your customers
Make sure what you post is PUBLIC information
Your information can be distributed to other sites. If you delete something, it deletes only from your home page, not from internet~
1 billion users
260 billion monthly page views
Marketing in today’s digital environmentNavigating in the social media arena
single fastest growing website in Internet history
Average of 1.36 million users daily
Marketing in today’s digital environmentNavigating in the social media arena
Marketing in today’s digital environmentNavigating in the social media arena
A very popular video sharing Web site that lets anyone upload short videos for private or public viewing.
Drive Sales - A video is a great referral to your site. It can be seen by many people, optimized and shared with Facebook and Twitter
Search Engines like YouTube~
39.8 BILLION video views (annual)
Starting a blog, you give your business the voice and authority it needs to thrive.
Companies that blog receive 55% more visitors because their content is typically full of the keywords
Blogging adds fresh new content which attracts search engines and improves your likelihood of being found ~
Blogging
Marketing in today’s digital environmentNavigating in the social media arena
Keep Track of Your Efforts
The Final Proof: Google has made analytics a standard to measure the success of your efforts.
Understanding how to track all your traffic sources so you can invest your time wisely. ~
Presented by
David has been in the internet business for over a decade and prior to that had a long career in his own software business developing and implementing legacy software.
David now assists clients in getting to the next level; creates workshops and consults on the latest strategies in disseminating visual information via websites and the social network media.
David is also a photographer, video producer, business mentor, and workshop presenter.
Having extensive experience in the fast changing world of computer technology, David delights in helping others to modernize and provides the leadership they may lack to attain these goals.
Multimedia Specialist
davidrbeasley.com
