2

Connect the world’s professionals to make them more productive and

successful

Our mission

3

Create economic opportunity for every professional in the world

Our vision

1 of every 2 professionalson the planet is LinkedIn

4

5

200,000+professionals join daily

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

1 4 7 1631

5387

144

200

238

300M+

6

43%growthin page views y/y

26%growthin unique visitors y/y

26 M+ members in India

7

12:00PM

6:00AM

9:00PM

7:00 8:00 9:00 10:00 11:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00

8

The definitive professional publishing platform

Professionals Seek Insights on LinkedIn

Peers

Brands

ThoughtLeaders

News

3MM+ Company/Showcase PagesSlideShare

Company Updates2.1MM+ LinkedIn Groups

500+ Influencers

ConnectionsGroup Members

1.5 M LinkedIn Today Publishers

10

LinkedIn Influencers

Kiran Mazumdar-ShawCMD at Biocon Limited12,137 followers

11

Top 3 types of expected content

 The definitive professional publishing platformThey expect and trust content from brands on LinkedIn

Career info

Current affairs

Updates from brands

More engagement

7×

12

We createvaluefor Enterprises by helping them HIRE the best talent. MARKET their products effectively. SELL to the world’s decision makers

13

We build relationships

between brands and the world’s professionals to make them

both more successful.

Be accurate Be helpful Be everywhere

14

Customers want to hear from YOUR BRAND.Three new keys to success:

Build a relationship with them. Relationships matter & have Social business impact

Source: Oracle, Social Media Today and Leader Networks, “The Social Enabled Enterprise: a 2013 research study”, Worldwide, Sep 2013.

91% 81%

Increased visibility with prospects

Increased customer loyalty

15

Through the buying cycle

60%

16

Be accurate Be helpful Be everywhere

17

How we can help youbuild those relationships

18

Find your audience

Establish trust

Be personal

Extend the experience

Geography

Function

Industry

Seniority

Company Updates

Sponsored Updates

Trending Content

Content Mkt Score

Sponsored InMail

Spotlight Ad

Custom APIs

Measure and optimize

2 3 41

4 keys to build relationships

19

Sponsored Updatesdeliver rich content across all devices via the LinkedIn feed

Your Company Pageestablishes your company's identity & helps you build relationships with the world's professionals 

LinkedIn Content Marketing Solutions

Branded Communities help you have a 2 way conversation with your customers