THREE KEY PILLARSSOCIAL MEDIA SUCCESS

Authored: Maria Dykstra, co-founder, TreDigitalPam Abrahamsson, founder, PRA Public Relations

THREE SUCCESS PILLARS

  

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There are three key components to

any successful communications

strategy for your business. We call

them PILLARS:

Pillar One: Content strategy

Pillar Two: Social media

Pillar Three: Earned media/Public

Relations

These three pillars work together to super-charge your marketing

pillar one:

content strategy

pillar one: content strategy

  

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there are three simple rules to master

Did you know that websites that

regularly publish new content

receive 4x more traffic?

They also converted 5x more leads.

If done right, blogging is an

amazing technique to grow your

business. To get going,

pillar one: content strategy

  

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three simple rules 1. LISTEN BEFORE JUMPING IN

Top bloggers in your industry spend time researching your

customers. Google them and pay attention to what they are

writing about, and how they engage on social media. Use tools

like Hootsuite to spot patterns and trending topics.

2. CREATE CONSISTENCY

Based on your research of top bloggers, choose one core theme

for your blog and then create 2-3 related topics. hubspot''s Blog

Topic Generator is an excellent tool for ideas.. Once you have blog

ideas, stick to a consistent schedule. Even if you post just once a

month, it is better than not doing it at all..

pillar one: content strategy

  

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three simple rules, cont

3. SHARING IS CARING

Sharing your content on social media will expose it to new

eyeballs, especially if you do it more than once and in a variety of

different formats. The same key idea can be a blog or a Slideshare

deck. You can turn several of your blogs into a free ebook or

create an email mini-course. The sky is the limit!

pillar two:

social media connection

pillar two: social connection

  

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there are three simple steps to take

Social media is a powerful platform

for conversations that can lead to

new customers.

If you are struggling with where to

start, just know that you do not

have to be everywhere. at once.

Choose one social media platform

and master the art of conversation.

pillar two: social connection

  

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three steps 1.1. REACH OUT FIRST

Don't be shy; reach out. Try adding top 10 bloggers to a Twitter

list and following their followers. Spend 15 minutes a day

engaging. Ask your followers a question; reply to their tweet or

like something they said.

2, BE HELPFUL FIRST. SELL SECOND

Build trust before you can start selling. A good formula: 60% of

your updates: industry-related content, shared by others. 30% of

content can be your own content shared by others. Promote

your own content 30% of the time. Direct call to action: no more

than 10%.

pillar two: social connection

  

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three steps, cont 3: FOLLOW-UP

The best way to sell is to build relationships first. Email is still one

of the most powerful tools in connecting and building trusted

rapport with your social connections.

pillar three:

PR/Earned media

pillar three: pr/earned media

  

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there are three way pr helps social media

Media coverage has changed

significantly in the past few years.

it is an important foundation

for social media.

Here are powerful reasons why

you need earned media (as they

call PR these days) in your social

media tool kit:

pillar three: pr/earned media

  

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three ways pr helps social1. GOOGLE LOVES PRESS COVERAGE

Google thinks highly of the media coverage PR delivers, and ranks

pr/earned media content for search accordingly. Interviews and

news releases can drive better web presence and ranking results.

2. (Journalist) CONTENT IS KING

Original content, i.e.,, journalists' coverage, is invaluable for earning

social credibility, boosting authority and thought leadership as it

gets shared across social channels. as valued, independent content.

3. SHARING CONTENT BUILDS media relationships

Sharing journalists' coverage of your enterprise, as well as their

other stories, helps build strong relationships,, boosts your social

media credibility, and can position you for interview opportunities

as a credible "voice" for your industry.

Want to know more ?

Book Your Free social/pr quick Chat.

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1.503.298.97491.503.298.9749 pam@prapublicrelations.com