PowerPoint Presentation
PLAIN SAILING SERVICES-MARKEING PLANServices as simple as
ABC
Contents of Marketing
PlanImplementationTacticsStrategyGoalSituation AnalysisExecutive
Summary
offers a summary of the key problem faced by the company and the
proposed action plan.
Analysis on company overview , Market overview and Target
Customersidentifying the desired outcome , focus and Performance
BenchmarksIt explains both Target Market and Value propositionIt
includes products , services , brand, price ,Incentives ,
communication ,distribution.It concentrates on Infrastructure ,
processes , schedulePerformance evaluationExhibitsmeasure company's
performance and monitor the environment in which company
operatesProvide additional information to support specific aspects
of the marketing plan.
Executive Summary
The companys goal is to provide the best services apart from the
existing services .
What ever the competitors in the market exists, they dont have
internal competition due to no comparison between their services
and this makes many hotels, cabs to be independent.
Due to no awareness for few people they tend to adjust to a new
city very late this makes some fraud things to happen.
Some tourists came up with a plan but they dont have enough
money to waste all their money .there they cant do anything unless
if they are getting some source of information regarding those
How this Gap can be reduced??
All of that situations can be overcome by the introduction of
application called plain sailing services.The application includes
the integration of all aspects which reduces the gap.It offers all
the available cabs of any organization in one window and having
default extra features like referral codes , artificial
intelligence to judge our possible mode of transport either through
cabs and cabs.It also provides information regarding prices in the
particular city of several fields.
Our Application
Situation analysisThe situation analysis section of the
marketing plan aims to provide an overall evaluation of the company
and the environment in which it operates, as well as identify the
markets in which it will compete.The situation analysis section
involves three key components:Companys OverviewMarket
OverviewTarget Customers
Situation Analysis
Companys OverviewCompany must convince the consumers that it
could be the best application to use.
The company brand must be promoted effectively by using some
means of promotion tool.
Company should analyze the particular segments daily so that it
can increase trust towards application.
Company overview can be understood more by SWOT analysis.
SWOT Analysis
Market OverviewBy SWOT analysis, we are very clear about our
market competitors an how could be the competition. As we have
different features in our application , it is diversified in many
markets namely cabs , hotels , buses information, site seeing
information ,local prices and artificial intelligence to tell what
the consumer required . Our target market is the services offered
by above characteristics
Target CustomersOur main target Customers are differentiated in
many groups they are:Customers who are new to city and who came for
living in the city.Customers who comes in the purpose of
tourismLocal people who want to visit places and wanted to know
about them.Students who are new to city and wanted to roam around
with the given money available with them.People who uses cabs to
travel in cabs.
The primary goal of our company is to increase number of users
using the application.Another important goal is to make sure that
our application is including all the segment related companies in
order to increase the scope of Application.Goal
Next to goal is Strategy
StrategyTarget MarketValue
propositionConsumersCollaboratorsCompanyCompetitorsContextConsumer
ValueCollaborator ValueCompany Value
Target Market StrategyCustomers:-Customers can use the
application to know many functionalities like cabs availability ,
Hotels availability ,site seeing costs , buses information
,variable costs in city and an analysis of what you can do with
your money.Hence , customers can be satisfied with many needs at a
time and target customers are students , migrators ,tourists coming
to the city . Collaborators:-Collaborators in this context are our
product featured organizations such as ola, uber and so on.They are
very effective in the promotion of our application.Collaborators
here are the main channel to promote and the strategic goal of us
is to make these effective in our communication.
Company:-The company is capable of adapting to a new change and
the internal working is designed to cope the changes occurring at
regular timeCompetitors:-Competitors offerings are having referral
codes and free version to increase salesContext:-Economically ,
this application is free version for starting users and later, it
is implemented effectively and introduce a paid
application.Socially , it is neutral as it is a service and service
must be maintained quality to take any further step socially in
future.Physically , this application is used to reduce work as it
eases mode of transport from anywhere to anywhere else.
What is this in technological Context??
Technologically , it is more beneficial than any other relevant
applications because of the following reasonsWe develop this
application with very lowest apk possible to increase the number of
users.With the lowest possible apk, we can increase the scope of
our application and increase the compatibility of the
application.Here I am pointing or stressing this because the best
advantage of using this application is due to technology used in
this.In the paid version , we introduce artificial intelligence as
a part of development
Value proposition Avalue propositionis a promise ofvalueto be
delivered. Its the primary reason a prospect should buy from you.
This is of three types they are: 1.Customer value 2.Collaborator
value 3.Company value
Value Proposition
The Value PropositionThe development of the value proposition
begins with defining the value exchange depicting the relationships
among the relevant market entities Alexander ChernevCustomer
value
Collaborator value
Company value
OVP
The Optimal Value PropositionThe 3-V principle
6-V framework
ContextCollaborators
Customers
Company
Competitors
ValueValue
Value
Value
Value
Value
Customer Value proposition:-A customer uses this application as
it is providing a lots of information related to a city and exact
fares of required ones.In the perception of customer he can use the
application in a variety of ways and thus it provides the best
service compared to competitors.Collaborators Value
proposition:-The collaborators will get an extra benefit of
promotion of their brand and stand among the competitors in the
best way.This application can improve the trust worthy of customers
with respect to collaborators
Company Value proposition:-
The company can be promised with a good brand name if
application is get used by people.The company can have huge profits
once this application reaches to enough users.
So How can these come into action??
The Answer is Tactics
Tactics
Marketing tactics translate the value-based strategy into a set
of actionable decisions that define the market offering
Marketing tactics are defined by seven key
elementsProductServiceBrandPriceIncentivesCommunicationDistribution
Alexander Chernev
Marketing
TacticsProductServiceBrandCommunicationDistributionPriceIncentivesCustomer
value
Collaborator value
Company value
OVPStrategy and Tactics Relationship
Value
Product
Service
Brand
Communication
Distribution
Incentives
Price
Deliveringvalue
Communicatingvalue
Offering benefits
Offering costs
Designing valueMarketing tactics can be viewed as a process of
designing communicating and delivering value
Product Tactics:-
The application is providing the following features Availability
of rooms in hotels Cabs availability of all organizations in a
single window Bus fares , Bus routes and bus numbers Site seeing
information Money Estimation General prices in the cityBesides this
an additional feature is provided in application with which we can
know To reach a particular place or visit a place in a economized
way.
Services Tactics:-This application can provide the following
services to consumers It applies referral codes or promotional
coupons itself by default. It provides the best solution for many
aspects like mode of transport , hotel selection , site seeing
places . It mainly concentrates on the best service offered by many
companies and maintain them.
Brand Tactics:-
The Brand name Plane sailing services itself must be
Representing easy services.The brand mantra for this application is
Services as simple as ABC is implied to a easy usage of
application.
Price tactics:-
Initially, a free version of application is provided without
artificial intelligence Implemented.Later , with the implementation
of free version with extra feature artificial intelligence the
application can be introduced at a price of $4.99.Incentives:-
Referral codes are directly applied by our application without
extra effort by customers.Hotels , cabs and site seeing places are
provided in combo offers.The latest and best feature of this
application iswith the given money what a customer can do is told
with some preferences given.
Communication:-
The application promotion can mainly occurs due to
communication. The application is promoted by Many organizations
which has tie up with us.the incentives can be given directly to
customers by us.
Distribution:-
The application is can be delivered through Google play store
and many other pay per clickApplications.Application can be
directly given to those who are using services offered by us i.e.,
if they are using any cab application then we offer them to
download using free Wi-Fi and makes it popular
How is this implemented???
InfrastructureProcessesSchedule
Infrastructure Needed:-
The infrastructure needed to develop this application is
required computers , Cloud data base , data base of required
organizations used in our application.A general manager is
appointed to look after all these and a group of personnel to
maintain relationships between organizations and the applications
company.Processes:-
First and the important aspect of this application is to talk to
organizations needed and make them to have a tie up with
us.Secondly , we have to take the survey of all people using this
application and enhance our services which could make us stand
among the competitors with in the target market.
Schedule:-
We have to make tie ups with the required organizations and
maintain friendly relationships.The first main target of our
application is to promote users for about fifty thousand and this
must happen before six weeks of launching the application.After
this an update is sent and is of paid version that could be very
tempting to customers.
Performance EvaluationThe final stage of marketing is to
evaluate the performance and the extent to which the application is
reached.This application evaluation is evaluated by the number of
users using it , reviews by the users about services.A factor must
also be included in this i.e., reviews from collaborators or we can
say the organizations with which we have tie up.Thus , performance
evaluation is done by considering all these factors.
Exhibits
Exhibits
Analysis from ExhibitsFrom the exhibit -1 , we can conclude how
much we have to concentrate on each single target market.From
exhibit-2 , we use only five types of internet marketing and those
are very useful in the development of our applicationHence , we can
conclude that using these exhibits we can have exact analysis of
development .
summary of Marketing
PlanImplementationTacticsStrategyGoalSituation AnalysisExecutive
Summary
offers a summary of the key problem faced by the company and the
proposed action plan.
Analysis on company overview , Market overview and Target
Customersidentifying the desired outcome , focus and Performance
BenchmarksIt explains both Target Market and Value propositionIt
includes products , services , brand, price ,Incentives ,
communication ,distribution.It concentrates on Infrastructure ,
processes , schedulePerformance evaluationExhibitsmeasure company's
performance and monitor the environment in which company
operatesProvide additional information to support specific aspects
of the marketing plan.
CREATED BY :KATIKI NIKHIL
ELECTRONICS DEPARTMENTN I T JAMSHEDPUR.UNDER :PROF. SAMEER
MATHURIIM LUCKNOW
