HAPPINESS IDEAS FOR $ALE

SINGULARITY UNIVERSITY GOOGLErs

SINGULARITY IS GETTING CLOSER (RAY KURZWEIL)

WHAT IS TODAY’S MOST USED WORD IN THE ADVERTISING INDUSTRY ?

WHAT IS TODAY’S MOST USED WORD IN THE ADVERTISING INDUSTRY ?

BUSINESS MODEL

SINGULARITY (RAY KURZWEIL)

WE RESEARCHED AND DEVELOPED IT

WITH A NEW VISION

IF WE CAN IMAGINE IT,

WE CAN CREATE IT.

IF WE CAN IMAGINE IT,

WE CAN CREATE IT. ü  TOP TIME FOR CREATIVE BRAINS

IF WE CAN IMAGINE IT,

WE CAN CREATE IT. ü  TOP TIME FOR CREATIVE BRAINS

ü  YOUR CREATIVITY AND IMAGINATION = NEW CURRENCY = NEW BUSINESS MODEL

ü  TOP TIME FOR CREATIVE BRAINS

ü  YOUR CREATIVITY AND IMAGINATION = NEW CURRENCY = NEW BUSINESS MODEL

ü  BEYOND CREATING 360° ADS

IF WE CAN IMAGINE IT,

WE CAN CREATE IT.

SEIZE IT CLIENT R&D RESOURCES

REDUCE

GRAB IT MARKETING DEPARTMENTS:

UNDERSTAFFED AND OVERWORKED

CONVERT IT deal with clients

Keep the licence-rights on some

‘outside’ experimental ideas

Client investment = out of pocket costs Agency investment = hours

DO IT THERE IS NO BETTER PARTNER

THAN THE COMMUNICATION PARTNER FOR PR&D

DO IT YOU ARE THE PARTNER

DO IT YOU ARE THE PARTNER

ü  FIND THE CONCEPT

DO IT YOU ARE THE PARTNER

ü  FIND THE CONCEPT ü  BRING IT OUT AS A

PROTOTYPE

ü  FIND THE CONCEPT ü  BRING IT OUT AS A

PROTOTYPE ü  Test it WITHIN THE ONLINE

COMMUNITIES

DO IT YOU ARE THE PARTNER

ü  FIND THE CONCEPT ü  BRING IT OUT AS A

PROTOTYPE ü  Test it WITHIN THE ONLINE

COMMUNITIES ü  IF SUCCESS, HAVE IT

DEVELOPED FOR MASS-DISTRIBUTION

DO IT YOU ARE THE PARTNER

PR&D IT BY COMBINING ALL THESE

VALUE ADDING SKILLS, YOU CREATE A NEW AND UNIQUE REASON

TO EXIST FOR CLIENTS.

MONETIZE IT

ONCE THE PROTOTYPE IS PRODUCED IN MILLIONS OF

CARS, TREES, COUNTRIES, DOORS...

ART IS MOTION

NOW IN 1 Lexus. TOMORROW IN ALL LEXUS CARS.

THE NIGHT OF THE REAL WOLVES

ERISTOFF

FROM LOCAL TO GLOBAL

KEYSAVE

FOR DVV IN BELGIUM. FOR SALE FOR OTHER COUNTRIES AND FOR OTHER ORGANIZATIONS.

GIVE YOUR CALORIES

CREATED FOR ACTION AGAINST HUNGER IN THE USA.

OPEN TO OTHER COUNTRIES and ORGANIZATIONS FIGHTING WORLD HUNGER.

TALKING TREE

FROM TALKING TREE ( for Eos Belgium ) TO TALKING FOREST ( for Spectrum Germany ).

let it ring

From a small campaign for parents of road victims to a national belgian road safety campaign.

NIVEA UV-BALL

SOLD IN FRANCE, BELGIUM AND AT THE HEAD OF SUNCARE IN

GERMANY. REFUSED BY THE BOARD.

Nivea UV Warning

IT’S NOT TECHNOLOGY THAT IS HOLDING US BACK.

IT’S OUR IMAGINATION.