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On February 3d, I gave a workshop to Honours College students of the University of Groningen. The workshop was part of an evening about entrepreneurial behavior. I focused on awareness about 'why' you have filled your resume with all kinds of things. The 'why' should be the foundation of the story about 'you'. Next, I gave my audience two more exercices trying to stumble upon smart ways to make yourself more visible for employers. The audience discovered themselves that blogging, social networking, and sharing their knowledge and ideas could be a great personal marketing strategy to help them to find smarter ways towards a job.
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YOU
HOW TO SELL YOURSELF AS AN EMPLOYEE?
YOU
EDUCATION
HOW TO SELL YOURSELF AS AN EMPLOYEE?BE EDUCATED?
YOU
EXPERIENCEEDUCATION
HOW TO SELL YOURSELF AS AN EMPLOYEE?BE EDUCATED? BE EXPERIENCED?
YOU
EXPERIENCEEDUCATION
TALENTS
HOW TO SELL YOURSELF AS AN EMPLOYEE?BE EDUCATED? BE EXPERIENCED? BE TALENTED?
THIS IS HOW MOST RESUMES ARE BUILD UP
job application 1.0
WHY
BUT WHY HAVE YOU INVESTED IN YOURSELF LIKE THAT?
job application 1.0
WHY
ARE THERE OTHER WAYS TO PRESENT YOURSELF, NEXT TO A RESUME?
job application 1.0
HOW
WHO
WHY
AND TO WHOM ARE YOU PRESENTING YOURSELF?
job application 2.0
HOW
icecream model
WHO
AMBITION
WHY
job application 2.0
HOW
icecream model
WHO
AMBITION
WHY
job application 2.0
CONFIDENCE
HOW
icecream model
WHO
AMBITION
WHY
job application 2.0
CONFIDENCE
CREATIVITY
HOW
icecream model
WHO
AMBITION
WHY
job application 2.0
CONFIDENCE
CREATIVITY
HOW
icecream modelyour ambition spills over in your ’why’
WHO
AMBITION
WHY
job application 2.0
CONFIDENCE
CREATIVITY
HOW
icecream modelyour ambition spills over in your ’why’
be creative in how you present yourself
WHO
AMBITION
WHY(VISION)
job application 2.0
CONFIDENCE
CREATIVITY
HOW
icecream modelyour ambition spills over in your ’why’
be creative in how you present yourself
WHO
AMBITION
WHY(VISION)
job application 2.0
CONFIDENCE
CREATIVITY
HOW(CHANNELS)
icecream modelyour ambition spills over in your ’why’
be creative in how you present yourself
WHO
AMBITION
WHY(VISION)
(EMPLOYERS)
job application 2.0
CONFIDENCE
CREATIVITY
HOW(CHANNELS)
icecream modelyour ambition spills over in your ’why’
be creative in how you present yourself
WHO
AMBITION
WHY(VISION)
(EMPLOYERS)
job application 2.0
CONFIDENCE
CREATIVITY
HOW(CHANNELS)
icecream modelyour ambition spills over in your ’why’
be creative in how you present yourself
Your vision and chosen presentation channels should ’fit’ with the employer/company
WHY
WHY HOW
L E A R N I N G
W H A T D O I H A V E T O L E A R N T O S U C C E E D ?
S E A R C H I N GW H A T A R E
T H E R I G H T W A Y S T O S U C C E E D ?
WHY HOW WHAT
L E A R N I N G
W H A T D O I H A V E T O L E A R N T O S U C C E E D ?
R E S U M E
S E A R C H I N GW H A T A R E
T H E R I G H T W A Y S T O S U C C E E D ?
WHY HOW WHAT
L E A R N I N G
W H A T D O I H A V E T O L E A R N T O S U C C E E D ?
R E S U M E
S E A R C H I N GW H A T A R E
T H E R I G H T W A Y S T O S U C C E E D ?
WHY HOW WHAT
L E A R N I N G
W H A T D O I H A V E T O L E A R N T O S U C C E E D ?
R E S U M E
S E A R C H I N GW H A T A R E
T H E R I G H T W A Y S T O S U C C E E D ?
JOURNEY
WHY HOW WHAT
L E A R N I N G
W H A T D O I H A V E T O L E A R N T O S U C C E E D ?
R E S U M E
S E A R C H I N GW H A T A R E
T H E R I G H T W A Y S T O S U C C E E D ?
JOURNEY
RASTSTÄTTEN
AMBITION
WHY
AMBITION
WHY
” P E O P L E D O N ’ T B U Y W H AT Y O U D O , T H E Y B U Y W H Y Y O U D O I T ”
S I M O N S I N E K
AMBITION
WHY
” P E O P L E D O N ’ T B U Y W H AT Y O U D O , T H E Y B U Y W H Y Y O U D O I T ”
S I M O N S I N E K
Look Simon Sinek up on
AMBITION
WHY
Prepare a persuasive 30sec pitch about yourself- Without telling ’what’ you have done in your past - Without mentioning your achievements so far - Just tell us about who you are, and what drives you - So, distinguish yourself not based on your resume, but on your personality and vision
” P E O P L E D O N ’ T B U Y W H AT Y O U D O , T H E Y B U Y W H Y Y O U D O I T ”
S I M O N S I N E K
Look Simon Sinek up on
HOW
CREATIVITY
HOW
CREATIVITY
HOW
Think outside of the box. A job application is not a letter and a resume,
it is you presenting yourself
CREATIVITY
HOW
Think outside of the box. A job application is not a letter and a resume,
it is you presenting yourself
CREATIVITY
HOW
Think outside of the box. A job application is not a letter and a resume,
it is you presenting yourself
Think of different ways to present yourself- How can you present your talents more vividly? - How could you show your professional abilities? - What channels could be perfect for spreading
your knowledge?
CONFIDENCE
WHO
CONFIDENCE
WHO
you will never have a job interview with a company,
!
you’ll have interviews with persons within or related to the company
CONFIDENCE
WHO
you will never have a job interview with a company,
!
you’ll have interviews with persons within or related to the company
Think of ways to gather information and to introduce yourself before sending a letter
- Are there any events you might have a chance to meet? - Who could be mutual peers that could introduce you? - Google is your friend
CONFIDENCE
WHO
you will never have a job interview with a company,
!
you’ll have interviews with persons within or related to the company
Think of ways to gather information and to introduce yourself before sending a letter
- Are there any events you might have a chance to meet? - Who could be mutual peers that could introduce you? - Google is your friend
6 degrees of separation
TAKE HOME POINTS
TAKE HOME POINTS• Start with WHY… always
TAKE HOME POINTS• Start with WHY… always
• Be self-conscious: both online and offline
TAKE HOME POINTS• Start with WHY… always
• Be self-conscious: both online and offline
• Share your knowledge, it helps you extend reach
TAKE HOME POINTS• Start with WHY… always
• Be self-conscious: both online and offline
• Share your knowledge, it helps you extend reach
• 6 degree network rule: who can introduce you?
TAKE HOME POINTS• Start with WHY… always
• Be self-conscious: both online and offline
• Share your knowledge, it helps you extend reach
• 6 degree network rule: who can introduce you?
• Dare to ask, it becomes easier when your WHY is well formulated for yourself
You can always tweet me, link me or email me
@ H S C H U I J N / H U U B S C H U I J N
Thanks for your attention!
