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Branding Strategies for Job Opportunities
You – A process
Gearing up for
To fly high in life you need to know how to build the web….
Think of a…..• Soft Drink
• Newspaper
• Car
• Tourist Place
• Cricketer
• Tennis Player
• Bollywood Actor
• Hollywood Actor
This is Branding
Be POSI IVE
T+
The EnvironmentThe Environment
YOU
Beware of the Bullets!Beware of the Bullets!
Other People’s
Behavior
Other People’s
Behavior
Ouch!
Negative Work
Environment
Negative
World
View
Changing
Environm
ent
Past Experiences
Determinism
Theory
- Dog eats dog . . . everyone fighting to get ahead
- No one appreciates your contributions
- Too much work . . . not enough help
- Deadlines are unrealistic
- Longer hours . . . additional work
- Financial Constraints
- Cut-throat competition - peer pressure
- Poor management / direction
- Uncertainty of future /Job insecurity
Negative Work Environment
BulldozersBulldozers
Snipers
Snipers
ExplodersExploders
ClamsClamsClamsClams
Patronizers
Complainers
Controllers
Backstabbers
Walking Wounded
Negatives
Gossips
Gossips
Brown Nosers
Sluggers
Sluggers
Whiners
Other People’s Behavior
CHANGE . . . CHANGE . . . Challenges our
paradigms Alters the way we
think Makes life more
difficult for a while Causes Stress Is an ongoing fact of
life
Challenges our paradigms
Alters the way we think
Makes life more difficult for a while
Causes Stress Is an ongoing fact of
life
“The only person who always
likes change is a wet baby”
Changing Environment
Ouch!
Ouch!
Ouch!
Bad experiences
Good experiences
Actually mixed experience
Bad experiences
Good experiences
Actually mixed experience
LEARNING THROUGH
RETROSPECTION
LEARNING THROUGH
RETROSPECTIONWow!
Wow!
Wow!
Past Experiences
GENETIC: My Grandparents did it to me. (Inherited traits)
PSYCHIC: My Parents did it to me. (Upbringing)
ENVIRONMENTAL: My Spouse, my Boss, the Company, the Economy, etc.. is doing this to me. (Surroundings)
Determinism Theory
You’re going to get hit!
The Problem With Dodging Bullets
The Problem With Dodging Bullets
Putting on the Armor
Putting on the Armor
Change
3 Things! Change
3 Things!
Why to Change ?Why to Change ?
How to Change Your Thinking
How to Change Your Thinking
THINKINGTHINKING
THINKINGTHINKING
Changes comefrom observing
Critically & Creatively in
every situation
Changes comefrom observing
Critically & Creatively in
every situation
How to Change Your Attitude
How to Change Your Attitude
ATTITUDEATTITUDEATTITUDEATTITUDE
ATTITUDEATTITUDE
Changes happen
personally from the
INSIDE OUT
How to Change Your Behavior
How to Change Your Behavior
BEHAVIORBEHAVIORBEHAVIORBEHAVIOR
BEHAVIOR
Changes take true assessment,
determination & discipline
Aiming the Changes
2010 2012
Dream V/S Career
Or…what!!!
Human ResourceFinance
Information
Technology
Marketing
International
Business
Retail
Med
ia
Value Addition thru CRC
Placement Cell
Student Body
Placement Officer
Presentation to Industries
Industry Interaction
Better Insight
Best Fit
Industry Recognition
Knowledge Resource Allocation
Corporate Relation Cell Model
The four fundamental capacitiesof people are to:
Learn
Think
Unique model of Talent Management
Relate Act
AQ = Action Quotient
CQ = Conceptual Quotient
RQ = Relationship Quotient
LQ = Learning Quotient
House of Talent
Oral skills
Aims at improving level of spoken English by using correct pronunciation, contextually correct usage of words, pitch
control through
Modulation in voice, removing stage fear through public speaking, etc
i. Elocutionii. Debatesiii. Story tellingiv. Role playsv. Jam Sessionsvi. Presentationsvii. Power Speechviii. Vocabulary Building, etc
Training the Naive
Writing skills
Keeping the grammatical eye open while writing, clarity of purpose & its concise reflection, correct use of tense and voice, avoiding tautology, report writing, etc
i. CV Designii. Job Applicationiii. Letter writingiv. Story Completionv. Reading Comprehensionvi. Agenda & Minutes
Training the Naive
NVC (Non Verbal Communication)
i. Punctuationii. Body Languageiii. Pantomiming
Professional skills
i. Mock Interviewsii. Group Exercises (GE)iii. Questionnaire Designingiv. Self Appraisalv. Environmental Sensitivityvi. Management Games
Training the Naive
Situational Analysis
Promptness in understanding an unstructured & unexpected situation & showing judgement in deciding a right course of action.
i. Case Studiesii. Simulationsiii. TATiv. Ethical Dilemmav. Ad hoc Actionvi. Psychoanalytical tests
Extemporei. Customer complaintsii. Making & Answering phone callsiii. Role of Spokesman
Training the Naive
A Classic Case of Miscommunication
In Center Harbor, local people recalls the day when Mr. Walter (T.V. Star) steered his boat into port.
Mr. Walter was amused to see in the distance a small crowd on shore waving their arms to greet him. He could barely make out their excited shouts: “Hello Walter, Hello Walter!”
As his boat came closer, the crowd grew larger, still yelling. Pleased at the reception, Mr. Walter tipped his white captain's hat, waved back, even took a bow.
But before reaching dockside, his boat abruptly jammed aground. The crowd stood silent. Mr. Walter suddenly realized what they'd been shouting: “Low water, low water!”
Analysis of Flawed Communication Process
Sender has idea
Warn boater
Sender has idea
Warn boater
Sender encodes message
“Low water!”
Sender encodes message
“Low water!”
Channel carries message
Message distorted
Channel carries message
Message distorted
Receiver decodes message
“Hello Walter!”
Receiver decodes message
“Hello Walter!”
• A pen
• A Notebook
• A Laptop
• A Bike
• Any FMCG product
• A Car
• A Robot
• or …. anything else in world
Management begins with
selling
Can you sell…..
Yourself
Need of the hour…..
• Attitude (sincerity/can-do/ownership/motivation)
• Grooming / Confidence
• Communication Skills
• General Awareness
• Basic Managerial Skills (Leadership, Time
Management, Team work, etc.)
• Basic Sales & Customer Service
• Domain Knowledge
• Work Experience
Self - Analysis
S.W.O.T.
Strength………………………………………………………………………………………………
Weakness………………………………………………………………………………………………………………………
Threats………………………………………………………………………………………………………………………
Opportunities………………………………………………………………………………………………
The more we sweat in practice….
the less we bleed in battle
By:Prof. Sandeep [email protected]