GlitzyMediaA Digital Marketing Agency

Objective: Know Pay Per Click (PPC) Advertising

What is PPC Advertising?

Google Showing their Ads Top, Bottom and Right Side

Pay ONLY when your ads get clicked on the Web.

It corners the lion’s share of marketing and advertisement budget of any business.

What does it achieve?

Drive Traffic

Increase Conversion

Drive business ROI

How it works? Create highly targeted ad groups. Achieve strong relevancy for your campaigns

in terms of keyword, ad copy and landing page strategy.

Create unique landing pages with high quality score. Pages with higher quality score are ranked higher.

Test and review your campaign. Optimize it. Maintainability is the primary aspect. A well organized campaign structure saves a lot of headache in the future.

What search engines should I use?

What is cost per acquisition (CPA)?

How profitable the business marketing campaign is? A bit Mathematics

CPA= Total advertisement costs/ Number of acquisitions.

Hence, the lower the CPA the higher the margin. CPA is a true reflection of the success or failure of a PPC campaign.

But reducing CPA while maintaining sales or conversion is challenging, and demands through analysis based on critical insights.

What is Quality Score?Quality Score, assigned in the 1-10 slot, is an assessment of

the relevancy of your ad copy against the targeted keywords.

Why is it important?

Pages with higher quality score are ranked higher as search engines find them more relevant to users.

How to find Quality Score with Google AdWords?

Check the quality score as follow:

Run a keyword diagnosis

Click the “Campaigns” tab at the top.

Select the “Keywords” tab.

Note: Click the white speech bubble next to any keyword's status to view Quality Score. Find ratings for expected click through rate, ad relevance, and landing page experience

What is the Google Display Network?

It’s a set of content-driven websites that are approved by Google for displaying PPC ads.

A bit internal bargaining: Google shares its advertisement revenue with partners or publisher websites for bringing clicks and traffic to its clients.

Benefit: Generally, the cost-per-acquisition is lower than the search engines ads and different parameters are employed to assess the Quality Score.

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