Pay Per Click MarketingFor

Small Businesses

How to market your business on Google quickly, effectively, and in a way that saves

you money!

• What is Pay Per Click?

• Why do you need it?

• Why you can do it yourself!

What is Pay Per Click (PPC)

Many Terms For The Same Thing• PPC – Pay Per Click• SEM – Search Engine Marketing• Google Adwords – Google’s Pay

Per Click Platform• Bing Ads – Bing’s version of Pay

Per Click• Yahoo Gemini – Yahoo’s Version

of Pay Per Click

How Does Google Determine Who Is Listed #1, #2, #3…

• Think of pay per click like an auction. In general, whoever pays more is going to rank higher, and therefore get more clicks, and more business.

$3

$2$1

Why Pay Per Click (PPC)

One of the only marketing methods that reaches your potential customers, at the

exact moment when they are searching for businesses/products like yours!

You only pay when someone clicks on your ad!

Easy to Setup and AdjustPay Per Click (PPC)

• Get ads running almost instantly!

• Spend as much or as little as you want, adjust budget instantly.

• Much easier to understand, execute, and see results.

Search Engine Optimization (SEO)

• Can take months or even years to see results.

• Much harder to control costs as you typically pay someone else to do this.

• Extremely complex, involving multiple marketing disciplines.

Your Competitors are Already Doing This!

• Do a Google search for the type of work you do in your area. If you see paid ads on Google, then your competitors are getting clicks and business that could be yours.

If you repair garage doors in Irvine, CA

your competitors are already ahead of you.

You Can Track Everything!

• You can see how much money you spent every day/week/month and exactly how many clicks it drove to your website, and even what those people did once they got to your site.

People are Already Searching for You

• 85% of consumers use the internet to find local businesses

https://biz.yelp.com/blog/survey-85-of-consumers-use-the-internet-to-find-local-businesses

Why You Can Do PPC Yourself

Don’t Pay Someone Else To Do This

• Any company charging you $100-$500 a month can’t be spending enough time to manage your account, because they probably have hundreds of other clients to make a profit.

• You know your business best, and are best suited to create and manage a pay per click advertising campaign.

• As a small business, you may not be able to afford a dedicated internet marketing team/person.

This Stuff Isn’t That Hard!

• If you run your own business or work for a small business, and can set up your own email account, then you can do pay per click marketing.

We Will Teach You

• In fact, we won’t just teach you PPC, we will show you step by step exactly how to set up a campaign for your business.

• You don’t need to know every little detail because we cover just what is essential.

• We will show you how to set up a campaign in less than a day, and manage it in as little as an hour a week.

• What is Pay Per Click?

• Why do you need it?

• Why you can do it yourself!

Ready To Start Advertising Your Business Online???