M-shop Native Mobile Apps for

Shopping Centers OVERVIEW

Current trends: Apps for shopping centers

q  Most applications for shopping centers and department stores contain only basic features. Useful features are added in order to camouflage the lack of functionality.

q  Advanced search system/filtering enabling shoppers to find exactly what they need is missing from the majority of today’s mobile apps created for shopping centers.

q  A great number of apps are bound to their own design without following current trends in app development.

q  Furthermore, the majority of apps function well only on iOS devices.

Creating engaging mobile experience

According to our recent research, custom apps for shopping centers should include the following components: v Customer loyalty & rewards program v Engaging content v Feedback

Creating a branded mobile application for shopping centers is the best way to improve customer

communication

Customer loyalty and rewards

Customer loyalty & rewards programs

The best way to earn loyalty is to show your customers that you understand who they are and what they want.

Identify and nurture your customer base.

Use customer loyalty programs as an incentive to attract and retain customers and, with time, build a one-to-one relationship.

Customer loyalty programs are important and beneficial strategies that need to be innovative to keep up with retail industry’s varying seasonal changes.

Loyalty programs are effective in influencing purchase decisions

Content

Engaging content

Think about your audiences to deliver the content that will compel them to take action.

The foundation for a quality experience for an app user is both reliable technology and relevant, timely and digestible information.

Create eye-catching, uncluttered, and intuitive mobile environment.

Feedback

Ø Provide feedback in the app

Ø Let users be social.

Ø Make it easy for users to promote your products for you by writing mobile reviews, and enable them to share their reviews and wish lists with one-touch posting capabilities to social networks such as Facebook, Twitter and Instagram.

Benefits

§  Increase revenue through the use of interactive indoor navigation by retail tenants providing customized directions to specific stores

§  Improve customer loyalty management

§  Drive marketing campaigns and strategies of the shopping center via interactive web panel including ads, targeted offers and other information

§  Increase footfall and customer loyalty

§  Interactive indoor navigation makes it easier for customers to find what they are looking for and significantly save their time

§  Increase website traffic §  Manage retail rental rates

through innovative use of technology in the shopping center

§  Capitalize on technology to make the customer’s journey easier and more enjoyable

§  Establish reliable B2B relations with shopping centers and retailers

§  Get commission from increased sales of retail tenants

§  Boost footfall and conversion rate and improve turnover

§  Building stronger connections with customers by understanding shopping patterns

§  Improved brand visibility by sharing special offers and event promotions

§  Manage loyal customers via enhanced mobile platform using cost-friendly push notifications (which cost less than mass emails and text messaging)

§  Optimize marketing campaigns via web panel including offers and event promotions

§  Higher user satisfaction and operational efficiency

§  Discovery of shops made easy by integrating customized indoor maps

§  Provide comprehensive information about the product or service via convenient mobile format.

§  Increase the number of impulse buys in store

Shopping centers

Retail tenants Mobile service

Benefits for end users

END USERS

§  Improved customer experience and increased interest in in-store shopping thanks to personalization and gamification features (targeted discounts and offers based on personal preferences and shopping patterns; customized interactive maps guiding to favorite stores)

§  Latest information on mobile devices about special offers and events based on current location, personal preferences and buying habits

§  Save time when searching for products, stores, or parking space

§  Additional services are available due to the fact that the shopping center becomes a single integrated system containing a wide range of various types of services

§  Increased customer engagement via rewards and loyalty programs held by retailers or shopping centers as well as social media sharing options

M-shop

M-shop is a unique tool that allows you to enhance your shopping experience at a glance

Aimed at making most of visiting a shopping mall

A custom and branded cross-platform mobile app for shopping centers, M-shop provides a different approach to in-mall shopping experience making it easier for visitors to find the stores and products they need and at the same time enjoy all the special offers at a glance

and take part in amazing events.

M-shop Ø  M-shop gives

visitors a more convenient and efficient way to find the products they need

Ø  Enhances in-mall experience by sharing all latest exclusive offers and sales

Ø  M-shop helps stores maximize their revenue potential

Introduction

M-shop is a unique tool that allows you to easily navigate both small and giant shopping centers

The tools and services provided in the application will enhance visitors’ experience and allow them to always have useful information for comfortable shopping

Easy navigation tool displays your location on the map of the shopping center and creates the shortest and fastest route to a desired store

About

M-shop gives you access to the collections of clothing, shoes and accessories you can find in the shopping center. Thanks to M-shop, you can pick up items to your taste, check out what’s in stock and all available color combinations, and more importantly, arrange your virtual fitting. If you are tired and want to rest, M-shop will help you find your favorite restaurant, cinema, or just relax with friends. View exclusive events, special offers and much more in real time: with M-shop you will never miss the fun! When using M-shop app, your shopping experience becomes a real delight! Make most of your shopping experience using M-shop . Stay connected with social media integration. Create personalized lists of your favorite stores and find them on customized map Access detailed store information

Easy navigation

Ø  With M-shop you can easily locate stores, restaurants and entertainment as you shop.

Ø  M-shop recognizes your location within seconds.

Ø  Click to view the location of any store – and then click again for directions to that store from your current location.

Ø  Navigation directions then appear, helping you navigate step by step and floor by floor to your destination.

Enhanced indoor navigation through interactive maps

Find your current location

Locate the store you are looking for

Take the fastest route

EASY PARKING High resolution maps provide easy navigation inside the shopping center and guide customers between stores through the shortest route by following the trail shown on the screen of their devices. The app has a parking tab to save the location of the car’s parking spot prior to entering the shopping center or inside the parking area. The app gives you live stat on the number of parking spaces available and allows you to decide in advance where you want to park. Turn-by-turn navigation to help you take the fastest route to your parking spot

Access detailed store information

Mobile mall searchable directory. Choose a store and locate it on map.

Store closing countdown

clock

Opening hours, information about brands, new products, special offers, and products on sale

Personalization Finding stores, styles and sales is easier and more personalized with M-shop

Find stores, restaurants, cinemas, parking and more with a mobile mall searchable directory

Create personalized list of your favorite stores

View special offers, current and upcoming events of your favorite stores

Save your favorite stores for quick information and a personalized experience

M-shop offers recommendations driven by your favorites and their related stores

You can customize your map simply by pressing the “Favorites” filter so that only your favorite stores appear

Ø  Plan your shopping trip in advance, to get the most out of your visit. ü  Add stores to your trip itinerary to make shopping a breeze. ü  You can add stores to your itinerary any time by clicking on

the "Plan" icon

Pre-visit planning

Advanced filters

Advanced search

features will help you sort items by brand,

type, color, size, style, material,

collection, and

availability

Customer loyalty and rewards

Shop at your local mall

Scan your receipts

Upload your scans to the

app

Collect bonuses and reward points

Smart indoor positioning through QR codes

Smart indoor positioning •  App provides accurate

positioning inside a shopping mall

Accuracy •  App shows optimal

route to a customer’s destination through location tags

•  It shows the position and orientation of the user on its interactive maps

QR codes scanning •  The app facilitates the

interaction between users and devices through QR code scanning

•  Technology is based on scanning QR codes, which allows the location and position in indoor environments

Real-time access to stock

ü  You can use our store stock checker to check the availability of a particular product at a store near to you.

ü  On each product (excluding Sale) there is a link to "Find this in store".

ü  You will be able to select your size and find the product in a shopping center near to you.

ü  In addition, you can check each item's availability by looking for the "Eligible for Store Pickup" message on each item detail page.

Check stock availability

Collage-maker ü  M-shop enables users to create colorful collages and comprise items that are in

stock and can be purchased at the shopping center. ü  Each collage created via the app contains information about every item in the set;

it shows the brand name stores, the price of the product, and the website where the product can be bought.

Create Find your favorite brand and view which items are in

stock at the store

Pick up the items you love and create an interactive

collage Share your

creations on social

media

Share your creations Save your collages or share them on social media

Online window shopping

M-shop showcases daily updated stock of clothing, shoes and accessories available at your local shopping center:

•  Get unprecedented access to a big mix of apparel

available at your favorite shopping center •  Find your size and available colors •  Discover the latest arrivals and fashion trends •  Collect your brands on a personal shopping map •  Add the items you love to your personal wish list •  Create a collage of the things you like •  Share on Twitter, Facebook, Pinterest, and Instagram

Custom app development Standard functionality

Information

Offers

Stores

Map

Collections

Contacts

Custom app development Advanced features

Information

News

Store and brand directory

Navigation, interactive maps

Collections

Feedback

Events, special offers, discounts

Favorites

Cinema show times

Restaurants and parking

Collage-maker

Online window shopping

Advanced search system/ filtering

Thank you for your attention

For more information visit www.pantheonpro.de or

contact us: helen@pantheonpro.de team@pantheonpro.de info@pantheonpro.de

+49 89 200 774 39