Presented byDavid Vane

What do you want to achieve Use Social Media Marketing for

Networking – Facebook, Myspace, Linked in, NingLink building – Digg, Del.icio.us, Reddit, PropellorVideo sharing – Google, Yahoo, Ning,

And don’t forget Blogs, SEO, ppc, wikis etc

Do social networking sites isolate people and truncate their relationships? Or are there benefits associated with being connected to others in this way? In November 2010, we examined SNS in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, social support, community, and political engagement, and found:

• Social networking sites are increasingly used to keep up with close social ties• The average user of a social networking site has more close ties and is half as likely to be socially isolated as the average American• Facebook users are more trusting than others• Facebook users have more close relationships• Internet users get more support from their social ties and Facebook users get the most support• Facebook users are much more politically engaged than most people• Facebook revives “dormant” relationships• MySpace users are more likely to be open to opposing points of view

And don’t forget…

Social Media – other platformsSafety on Line

But what will happen in the future?Social media is one of the most rapidly changing platforms out

there – not just in terms of technology but in how users are choosing to engage.

Traditional social media is on decline – data for Q3 of 2014 user interactions were down for Facebook: -0.6 million; Youtube: -2.3 million and LinkedIn: -1.2 million.

Most importantly for Facebook it is the teen market who appear to be leaving the platform completely, or accessing less. This could potentially have a snowball effect; if one teen stops using Facebook, soon their friends could follow to new platforms to maintain their communication.

Adults in the UK accessing social networks each week fell from 65% in September 2013 to just 56% in October 2014. This marks the biggest decline across the nine countries that were surveyed.

https://gdssocialmedia.blog.gov.uk/2015/01/14/social-media-trends-2015/

New combinations…Platforms have had to be quick to adapt; either by

acquisition, introducing new revenue streams or, most recently, innovative partnerships that bring social media into every aspect of our lives..

Uber, the app-based taxi ordering company, are a great example of this. Having teamed up with Google Maps and now City Mapper and Spotify!

Another example is Snapchat, who managed to turn a few heads with their new venture Snapcash, where they teamed up with the money sending company Squarecash.

Major concern has been privacy!

Social Media – recent new onesSafety on Line

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Learnist

Social Media – new platformsSafety on Line

SummarySocial media is changing…-Our lives…-The way that we see ourselves…-Our communities …-How we work together…-How we communicate…-The way that we find customers…-The way that we do business!

Are you ready!

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Social Media Distribution Service – Social Media Connect