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WHY WOULD YOU ADVERTISE
IN THE SUMMER ?
POPULATIONSTAYS
92%IN THE COUNTRY
AWARENESS &ATTRIBUTION 2m²
+11%DURING SUMMER
ANNUAL BUDGETSPEND
55%IN THE SUMMER
Source: eZonomics online poll 07-05-2014
Source: Proximus 2015Source: Cobra 2012-2016 | 437 tested campaigns
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WHAT IF YOU COULD ADDAN EXTRA (RELEVANT) TOUCHPOINTTO YOUR MEDIA MIX ?
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A TOUCHPOINT THAT WILL
BOOST YOUR SALES
IMPACT ON SALES OF OOH ADVERTISING 2017CLEAR CHANNEL NORWAY & NIELSEN FMCG
INCREASEOF SALES
+51%PRODUCT
INCREASEOf SALES
+42%BRAND
INCREASE OF SALES
+22%CATEGORY
DURING THE CAMPAIGN
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A FLEXIBLE SOLUTIONWHICH IS BUILT NEAR
PEOPLE & PLACES 2.0
PROXIMITY
BEAUTY & HEALTH PHARMACY
POINT-OF-SALES
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A FLEXIBLE SOLUTIONWITH THE FOLLOWING PERFORMANCES
CIM 2016-2; PRP18-54
BASED ON 500 ADSHEL-SIDESNATIONAL NETWORK
BE PROXIMITY 500
COV%: 43,7%OTS: 9.3GRP: 406NET REACH: 1.363.734
BE PROXIMITY 500
COV%: 44,8%OTS: 9,8GRP: 439NET REACH: 1.398.061
BEAUTY & HEALTH PHARMACYor
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A FLEXIBLE SOLUTION
POINT-OF-SALES
PEOPLE & PLACES 2.0
PROXIMITY
BEAUTY & HEALTHF1F2 PHARMACY
WHICH IS BUILT NEAR ALL RELEVANT
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A FLEXIBLE SOLUTIONWITH THE FOLLOWING PERFORMANCES
BE PROXIMITY 750
COV%: 53,3%OTS: 12,0GRP: 640NET REACH: 1.663.318
CIM 2016-2; PRP18-54
BASED ON 750 ADSHEL-SIDESNATIONAL NETWORK
BE PROXIMITY 1.000
COV%: 56,3%OTS: 12,9GRP: 726NET REACH: 1.756.938
F1F2 BEAUTY & HEALTH PHARMACY
BASED ON 1.000 ADSHEL-SIDESNATIONAL NETWORK
++
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A FLEXIBLE SOLUTIONWHICH IS BUILT NEAR
TARGET GROUP
PEOPLE & PLACES 3.0
AFFINITY
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A FLEXIBLE SOLUTIONWITH THE FOLLOWING PERFORMANCES
BE AFFINITYTRAVEL
FREQUENTLY
COV%: 47,1%OTS: 13,7GRP: 645NET REACH: 1.469.837
CIM 2016-2; PRP18-54
BE AFFINITYFAMILY & CHILDREN
COV%: 34,2%OTS: 6,2GRP: 212NET REACH: 1.067.270
BASED ON 500 ADSHEL-SIDESNATIONAL NETWORK
or
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A FLEXIBLE SOLUTIONTHAT MUST BE EXPENSIVE
NO ?
#SIDES
LOCATIONS
PERIOD
GROSS PRICE
NEGO PRICE
500
NATIONAL
FROM 1.06.2017 TILL 31.08.2017
€ 63.860
€ 31.930(TAX : € 2.433 )
BE PROX / AFF500
750
€ 96.000
€ 48.000(TAX : € 3.649,5 )
BE PROX 750
1.000
BE PROX 1.000
€ 128.000
€ 64.000(TAX : € 4.866 )
