SMART OUTDOOR ADVERTISINGSMART OUTDOOR ADVERTISING

TRANSFORMING VIEWERS INTO CUSTOMERS

How Many Ads to You See Each How Many Ads to You See Each Week?Week?

� The average The average person is person is exposed to exposed to approximately approximately 2000 ads each 2000 ads each week. Do you week. Do you see that many or see that many or more?more?

We are Always on, 24/7: there’s We are Always on, 24/7: there’s just no getting away from itjust no getting away from it

•Our Outdoor LED advertising truck moving across the city

• In total campaign runtime, it dwarfs all other media

•You’d have to work very hard to avoid it

The Newest, Hottest & Incredible  Form of Outdoor Advertising

� Outdoor is the most visual mediumOutdoor is the most visual medium

� It delivers a large scale brand message at It delivers a large scale brand message at close quartersclose quarters

� Outdoor has the ability to anchor a visual Outdoor has the ability to anchor a visual brand image in the mindbrand image in the mind

� In a competitive sector, visual image In a competitive sector, visual image recognition and logo recall are recognition and logo recall are essentialessential

TV is only 5% more efficient than TV is only 5% more efficient than Outdoor advertisingOutdoor advertising

£0.10 £0.14£0.30 £0.37 £0.38

£1.25 £1.31

£0.00

£0.20

£0.40

£0.60

£0.80

£1.00

£1.20

£1.40

Cinema Radio Online DM Print Outdoor TV

Revenue ROI

Outdoor Advertising is becoming more efficient, whereas others are becoming less

efficient.

If production costs are included, Outdoor If production costs are included, Outdoor becomes the most efficient mediumbecomes the most efficient medium

£0.09 £0.12

£0.26£0.34 £0.35

£1.15 £1.12

£0.00

£0.20

£0.40

£0.60

£0.80

£1.00

£1.20

£1.40

Cinema Radio Online DM Print Outdoor TV

Revenue ROI

We do Promotional AdvertisingWe do Promotional Advertising

Promotional advertising is advertising Promotional advertising is advertising that is designed to increase sales bythat is designed to increase sales by• creating an interest in productscreating an interest in products

• introducing new products and introducing new products and businessesbusinesses

• explaining a productexplaining a product• supporting personal selling effortssupporting personal selling efforts• creating new marketscreating new markets

We Intercept not interruptWe Intercept not interrupt

� The Outdoor message catches you when The Outdoor message catches you when you are ready to receive ityou are ready to receive it

� Relevant placement means no need for Relevant placement means no need for avoiding tactics. Ad avoidance is no big avoiding tactics. Ad avoidance is no big issue in Outdoorissue in Outdoor

� We tend to notice ads that are aimed at us We tend to notice ads that are aimed at us and filter out the restand filter out the rest

Promote Your Brand Right where Promote Your Brand Right where your customers areyour customers are

� More mobile people spend more freely: More mobile people spend more freely: Outdoor overdelivers themOutdoor overdelivers them

� Most people on the street are buying Most people on the street are buying somethingsomething

� Time spent doing activities out of home Time spent doing activities out of home has doubledhas doubled

� More cars on Toronto roads means more More cars on Toronto roads means more miles driven, more posters seenmiles driven, more posters seen

Reasons for using Outdoor Reasons for using Outdoor AdvertisingAdvertising

• Successful: used by 95 of the top 100 Successful: used by 95 of the top 100 advertisersadvertisers

• Unavoidable: can’t be switched off, Unavoidable: can’t be switched off, avoided or zappedavoided or zapped

• Diverse: huge choice of formats and Diverse: huge choice of formats and environmentsenvironments

• Improving: continued investment in Improving: continued investment in quality, digital, illuminationquality, digital, illumination

Advantages of Outdoor Advantages of Outdoor AdvertisingAdvertising

� Highly visibleHighly visible� Relatively inexpensiveRelatively inexpensive� Permits easy repetition of Permits easy repetition of

messagemessage� Can be geographically Can be geographically

tailored for target markettailored for target market

Is there anything else we are Is there anything else we are missing?missing?

� Our largest mobile Our largest mobile billboard with HD LED billboard with HD LED Screen that has a perfect Screen that has a perfect day & night visibility in day & night visibility in all-weather attracts more all-weather attracts more attention with high quality attention with high quality pictures, videos, pictures, videos, slideshows, graphic slideshows, graphic animations and more.animations and more.

MOBILE & TARGETED UNIQUE & EFFECTIVE PAY LESS = GET MORE

Are you ready to get noticed? Contact us at

http://www.smartoutdooradvertising.com/