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16 Landing Page Designs
That Performed
BIG
in 2016
(Well They Each Captured Leads By The Hundreds, at least…)
With a list of more than 29,000 subscribers, I’ve overseen the delivery of more than 175
landing pages over the last 12 months…
… and that’s just from the unfunnel brand.
In total, I’ve managed over a 1,000 landing page designs, including...
1. Lead magnets
2. Sales pages
3. Facebook tabs
...and many other types of landing page with a single objective in multiple niche
markets in the last year.
I don’t say this to brag…
I simply want you to know that I actually do this stuff for a living. This IS NOT
another blog post about writing better email from a guy posing to be a conversion
marketing expert.
We’ve sent users to plenty of winning landing page offers over the last year and a half
— but we’ve had our share of losers too.
In this article, you’ll get…
… the headline, visual design, body copy (word for word), landing page tool used for
each, and my analysis of the strengths of our 16 best performing landing pages
over the last year.
I'm also going to show you the conversion rate of each one. ;)
Before we show you our best email body copy, you need to know that…
Sometimes we ask too much from a landing page offer or design
A lot of landing pages, offers and designs fail because the inbound marketer doesn’t
understand the role of each part of a landing page design.
Here’s what I mean by roles…
the job of the headline is to sell the open
the job of the body copy is to sell the click
the job of the landing page is to convert or sell (whether that sale is an optin,
a purchase, etc.)
Sometimes we make the mistake of asking the landing page to sell the click.
Or, we make the mistake of trying to sell a product in the body of the text.
Our Top 16 landing pages don’t ask the headline, visual design or body copy to do
more than their job.
But that’s not all our best performing landing pages did right.
Let’s dive in and look at our best performing landing pages by conversion rate
and see why these offers and their landing page designs got it right.
We’ll start with out 16th best performing landing page…
30 B2B Lead Generation Tactics for 2016 (47.3% Conversion Rate)
Only 1 in 10 professional marketers describe their online lead generation efforts are
“highly efficient and effective.”
For most business owners, that’s simply not good enough.
So, we’ve compiled the 30 greatest lead generation tactics into a guide and you can learn
the secrets of how the experts at unfunnel and our partners at HubSpot generate a
combined total of more than 70k leads per month.
FREE EBOOK: Intro To Closed Loop Marketing Strategy (47.4%
Conversion Rate)
Closed loop marketing analytics relies on data and insights from closed loop reporting.
“Closing the loop” simply means that sales teams report to Marketing about what
happened to the leads that they received, which helps Marketing understands their best
and worst lead sources.
A closedloop marketing strategy cuts through the vagueness of digital marketing myths
and assumptions, revealing concrete data about the success (or failure) of your
marketing efforts.
Agile Marketing Lessons from 7k Businesses (48.4% Conversion
Rate)
Creating an agile business strategy takes work, but how much more work does it take to
tip the scale?
If I increase my blog post frequency from once a month to twice a week, what impact
will I see?
Important questions like these, and more, are answered in our latest cobranded market
study – based on real results from HubSpot’s 7,000+ customers.
THE SOCIAL PROSPECTING WORKBOOK (49.6% Conversion
Rate)
This workbook will teach you the fundamentals of how to listen to social media
conversations in order to generate leads for your business.
It’s beyond monitoring keywords. It’s about engaging people that may or may not
know what your business can do for them.
We’ve identified the quickest way to find potential B2B and B2C prospects using
Twitter,Facebook, LinkedIn, Pinterest and Google Plus.
Every worksheet includes:
Short preparatory work to make the actual prospecting easy
Visual instructions on how and where to find prospects
Pro tips that will help you get the best results
Prescriptions (Marketing Rx) for success
Takehome exercises for followup prospecting
30 Digital Marketing Interview Questions for 2016 (50.5%
Conversion Rate)
If you’re human, and skilled in anything, you probably hate interviews. Most people who
are making waves in the digital world do, I’ve learned.
BUT…
I’ve had to overcome the bureaucracy and boredom – as will you.
And to help you prepare better than Erica and I have in the past, here’s a lineup of what
to expect in any scenario! :)
273 Red Hot Ideas For A Best Selling Info Product (50.9%
Conversion Rate)
One of the most common reasons why so many people fail to create their next best
selling info product is because it takes them too long to create.
They’ve been “preparing and creating” it for years and it’s still not ready.
Sad thing… most of them would have completely abandoned or forgotten about it as
time passes.
They think because it’s a “product”, it needs to be lengthy with hundreds of pages. They
think it needs to be extensive.
But what if I can show you a way to simplify this process and make creating your info
product much faster?
UX Audit Free Product Demo (51.1% Conversion Rate)
This FREE AUDIT REVEALS How To Create HighQuality Digital Experiences to
Attract Perfect Customers, including...
Over 50 tools used to create the audit
See how you rank in SEO, usability, website architecture, social media, mobile
responsive and more
Implement these tips and double your web traffic guaranteed
No credit card needed. Fill out the form below and you’re in! (We’ll also send
you the link via email)
[Download] My 7Minute Social Media Audit (51.9% Conversion
Rate)
Why is this one killing it with conversions? It's simple...
"Use this free Social Media Marketing Audit from Digital Marketer to Grade Your Social
Efforts and Identify Opportunities to Get More Followers, Increase Engagement, and
Drive More Traffic."
'Nuff said. LOL
FREE EBOOK: Learning SEO From The Experts (52.9%
Conversion Rate)
This ebook from unfunnel and Hubspot basically carpetbombs the visitor with social
proof.
I mean...
Do you NOT want to know how Moz, Hubspot, Distilled and Neil Patel do SEO in 2016?
The 2016 Website Optimization Playbook (52.7% Conversion
Rate)
We all know how critical a website is to your business strategy, but what does it really
take to have a great website that drives traffic, generates leads, and converts them to
revenue?
This unfunnel playbook is the ultimate resource to having a killer website.
[SWIPE] The Perfect List of ClientGetting Email Campaigns
(54.6% Conversion Rate)
I just love “swipe copy” – it’s tested and proven acquisition marketing copy that you can
cutandpaste and use in your emails and promotions.
What I’ve found is that the better I get at writing copy and digital marketing as a whole,
the more I like to start with a tested and proven idea.
After that, I tweak it and make it my own.
And I’m not unique – the very best copywriters in the world have the biggest libraries of
swipe copy.
Here’s why: reinventing the wheel is not only a lot harder, but it’s also a lot riskier. It’s a
lot safer to use something that’s worked before.
If you’re looking for some great “client acquisition” copy as a digital marketing agency or
consultant of any kind, here's a 28page collection of his best email campaign swipe file
for getting highticket clients.
FREE DOWNLOAD: Unfunnel's Top 10 Email Marketing Campaigns
(54.9% Conversion Rate)
Our Top 10 email campaigns don’t ask the subject line or email body to do more than
their job.
But that’s not all our top emails did right.
Let’s dive in and look at unfunnel’s best emails by clickthrough rate and see why
these emails got it right.
Ebook Powerpoint Template for Content Marketers (55% Conversion
Rate)
We all know lead magnets work but Ebook creation can be overwhelming.
Not only do you need to write the content, but you also need to design and format your
content into a professionallooking ebook or lead magnet that people will be eager to
download.
So we took care of the design part for you...
[VISUAL GUIDE] How To Create A Linkedin Company Page (55.4%
Conversion Rate)
To help you make the most of your LinkedIn Company Page, we’ve put together this
visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with
some visual examples we’ve gathered from topperforming Company Pages.
So, flip on through and find some inspiration.
57 MustUse Marketing Words for 2016 (59.7% Conversion Rate)
Contained in this list are my first ten of 57 timetested, mustuse “conversion words”
that will explode revenue and conversion rates upward – for ANY business or nonprofit
online…
...and it's the (distant) runnerup in this list.
Ready for #1?
Weighing in at a whopping 70.7% Conversion Rate, our champion...
If people already come to your blog as a marketer, writer or consultant why would you
NOT offer them a template for how the best in the biz do blogging?
Since it launched a little over a week ago, this offer combined with the top performing
landing page design used to push it has captured hundreds of leads in more than half a
dozen countries.
That’s a wrap for our best performing landing pages of 2016 here’s to an even better
contentfilled 2016!
Do you think offers or design mattered most?
Did your favorite offer make the list?
Next Step? The Ultimate Website Redesign Template:
http://bit.ly/websiteredesignkit
