CLEAN CONVERSIONSORGANIZE YOUR WEBSITE FOR

REFINEYOUR LAYOUT

Stat Slide [Option 2]

Once on a homepage, 86% of visitors want to see information about products/services and 64% of visitors want to

see the company's contact information.

KOmarketing

What’s important?

Pick a layout that makes sense

Content Slide

Make navigation easy

IMAGE CAROUSELS

Content Slide

Show more above-the-fold

Content Slide

Use your carousels creatively!

“Ways to wear it!”

➔ New products

➔ Galleries

➔ Event Recap

➔ Product Demo

ADD AFAVICON

Immediate brand recognition

➔ Available in browser tab and

favorites bar

➔ Import existing graphic or

create new

➔ 16x16 pixels (.ico file)

UPDATE YOUR CONTENT

Website content you should update

Content Slide

Content To Update How Often

Home Page Sales, events, holidays, news Weekly - Monthly

About Review your information for accuracy. Has your business changed? Do you want to highlight anything new?

Monthly

Products & Services

Brands page, image galleries, pricing info

Seasonally and/or to highlight a new product shipment, line, or particular product mix

Customers Page

Testimonials, pictures/ videos of customers purchasing, store events

Quarterly

Website content you should update

Content Slide

Content To Update How Often

Events In-store or online event details including dates, times, and whether an RSVP is required. E.g., Ladies Night Out, Shop With A Friend, Exclusive Shopping Events

Weekly

Blog Value-added content, specific to your vertical and customers. E.g., How-tos, emerging trends, business news

Weekly, if possible. Monthly at a minimum.

Staff Information

Staff images (formal, or selfies), Staff Favorite Picks, Company Happenings

Quarterly

CREATESTORE LINKS

Make online shopping easier

ORGANIZESTORE CATEGORIES

Make online shopping easier

REVIEWINVENTORY

Content Slide

Is everything listed? Is it correct?

REFRESHPAGE TITLE TAGS

(& DESCRIPTIONS)

Stat Slide [Option 1]

Search Engine Optimization (SEO)

SEO is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines.

Web Page Title Tags & Meta Description

Content Slide

Most important tags on a site’s pages■ Tells the search engines and searchers what your page is about

Where are they displayed?■ Search engine results pages■ Bookmarks (title)■ Browser Tab (title)

Content Slide

● Make it relevant to the content on the page

● Increase the number of searchers that click through

CONFIRMYOU’RE RESPONSIVE

Content Slide

vs

Is your website mobile-friendly?

Content Slide

www.google.com/webmasters/tools/mobile-friendly/

Is your site responsive?

Content Slide

www.responsivedesignchecker.com

SUBMITNEW SITE MAP

What is a sitemap?

Content Slide

A page on your website that acts as a listing or directory of all pages on your site and its hierarchy

▪ Tells search engine crawlers (like Google) how your website is setup▪ Typically in an XML format (users will not actually see the page)

Speaking of navigation: Google Webmaster (FREE)

Content Slide

www.google.com/webmasters

▪ Learn about specific search keywords▪ Submit your sitemap

Questions?

SOMETHING Don’t forget to register for the last webinar and print your checklist!