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Optimization is the process of viewing and analyzing metrics, such as click thru rate CTR or conversion rate and making changes to the campaign to improve the results.
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Optimization
Friday, July 26, 2013
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1. Definition2. Need for Optimization3. Different Strategies
Friday, July 26, 2013
Objective
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1. Optimization
Optimization is the process of viewing and analyzing metrics, such as click-through rate (CTR) or conversion rate, and making changes to the campaign in order to improve the results.
Friday, July 26, 2013
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2. Need for Optimization
To make sure that return on investment is achieved
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Strategies for Advertisers
Manage Reach and Frequency Manage Reach and Frequency Through Strategic Media Placements Manage Reach and Frequency Through Temporal Targeting Avoid Spill by Targeting Geographically Target Audiences With Appropriate Creative Treatments Use Large Ad Formats Track “View-Throughs”
Friday, July 26, 2013
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Strategies for Publisher
Target to the correct page Know your Inventory Add additional placements Running added value campaigns
Friday, July 26, 2013
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?
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Thank you!
