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Ophthalmology Capabilities Presentation

Ophthalmology Content Marketing 2016

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Page 1: Ophthalmology Content Marketing 2016

OphthalmologyCapabilities Presentation

Page 2: Ophthalmology Content Marketing 2016

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Retina

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http://www.retinajournal.com/

1,824 Print Subscribers 12x Publishes Monthly 17,650 Monthly Website Visits 4,250 eTOC Subscribers

53% eTOC Open Rate 5,890 Ophthalmology eMail Subs 2,945 Optometry eMail Subs

Page 3: Ophthalmology Content Marketing 2016

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Retinal Cases and Brief Reports

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http://www.retinalcases.com/

331 Print Subscribers 4x Publishes Quarterly 1,850 Monthly Website Visits 700 eTOC Subscribers

57% eTOC Open Rate 5,890 Ophthalmology eMail Subs 2,945 Optometry eMail Subs

Page 4: Ophthalmology Content Marketing 2016

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Journal of Glaucoma

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http://www.glaucomajournal.com/

1,388 Print Subscribers 12x Publishes Quarterly 9,750 Monthly Website Visits 2,550 eTOC Subscribers

45% eTOC Open Rate 5,890 Ophthalmology eMail Subs 2,945 Optometry eMail Subs

Page 5: Ophthalmology Content Marketing 2016

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Journal of Neuro-

Ophthalmology

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http://www.jneuro-ophthalmology.com/

863 Print Subscribers 4x Publishes Quarterly 6,650 Monthly Website Visits 1,400 eTOC Subscribers

65% eTOC Open Rate 5,890 Ophthalmology eMail Subs 2,945 Optometry eMail Subs

Page 6: Ophthalmology Content Marketing 2016

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Cornea

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http://www.corneajrnl.com/

1,045 Print Subscribers 2x Publishes Quarterly 15,050 Monthly Website Visits 2,700 eTOC Subscribers

43% eTOC Open Rate 5,890 Ophthalmology eMail Subs 2,945 Optometry eMail Subs

Page 7: Ophthalmology Content Marketing 2016

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Ophthalmic Plastic &

Reconstructive Surgery

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http://www.op-rs.com/

1,068 Print Subscribers 6x Publishes Bi-Monthly 8,850 Monthly Website Visits 1,800 eTOC Subscribers

67% eTOC Open Rate 5,890 Ophthalmology eMail Subs 2,945 Optometry eMail Subs

Page 8: Ophthalmology Content Marketing 2016

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Print + App Bundle: Issue-

Based Advertising

Print AD

APP AD Print Journal and iPad Edition Peer Reviewed Retina publishes 12x per year

Advertising Opportunities Print & App Ads: Content Links, Video & Content Embedding Cover Sponsorships: Print Cover Tips + iPad Cover Bands TOC Sponsorship: Print, App Band + eTOC Custom Distribution: Outserts, Gatefolds, Supplements,etc. Views and Engagement Reporting

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Web Banner Advertising:

Brand Awareness

Advertising Opportunities ROS and Home Page Roadblocks Article Collection Sponsorships: Roadblock + ROS + Custom eNewsletter Geo and Site Targeting Rich Media, In-banner Video, expandable. ROS sizes for maximum exposure: 300 x 250, 300 x 600, 160 x 600, 728 x 90, 300 x 50.

Retinajournal.com 19,500 Average Monthly Visits 34,500 Monthly Impressions 0.12% Benchmark CTR Views and Engagement Reporting

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eTOC Banner Sponsorship: Brand Awareness

Retina Statistics• 4,250 Opt-in Subscribers• 53% Average Open Rate

Retinal Cases & Brief Reports Statistics• 700 Opt-in Subscribers• 57% Average Open Rate

Journal of Glaucoma Statistics• 2,550 Opt-in Subscribers• 45% Average Open Rate

100% Opt-In Exclusive Sponsorship Sent with each issue 300 x 600 or 160 x 600 Ad Unit

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Complete Access E-Mail

Ophthalmology and Optometry CAE

Ophthalmology e-mail to 5,890 subscribers Optometry e-mail to 2,945 subscribers. 100% Exclusive Sponsorship 100% Advertiser Content 100% Opt-In and Spam compliant Sent from Wolters Kluwer – a trusted source 14% WK Average Open Rate 9% WK Average Engagement Rate

Page 12: Ophthalmology Content Marketing 2016

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Custom E-mails

Showcase your message alongside Wolters Kluwer content.

Your ad, logo and text link combined with 3-4 WK articles.

Utilize WK’s 8,835 member, 100% opt-in Ophthalmology/Optometry list.

Exclusive Sponsorship

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Leverage Direct Access Email to Opt-in Subscribers

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50+ Targeted Specialties 8,835 Ophthalmology &

Optometry 100% your content, we send

out to our list on our header Advertise to or survey our

audience for market data

Total OpensTotal Click Thrus

35,730

2500

Email 1 Email 2 Email 3

25,700

1920

14,140

1000

Case Study: Series of three emails

Page 14: Ophthalmology Content Marketing 2016

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Supplements:Enduring Impact from Publishing to Promoting Your Clinical Data

Digitally published in website and app

Poly-bagging with print issue

Bulk printing for sales and meeting distribution

Full content submissions

Content aggregation

Article collections and reviews

CME/CE options

Multi-Media drivers deployed across WK network

Specialty targeted •Complete Access

Emails•Website links &

banners• Tablet Ads with

embedded content Robust reporting of views

EngagementPublishing Distribution

Publish in a highly prestigious journal and drive engagement from multiple journals

Indexed with the journal and searchable across the web of science Submission for publishing or content development assistance through LCMEI

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Custom Programs Leverage our audience and content to highlight a topic or series of

topics Scalable by audience Print and digital distribution Marketing drivers leverage WK network to

increase engagement – Targeted multi-media marketing plans drive to content– Includes creation and placements of media driversCustom Programs Include:

Native Video Meeting Reporters Clinical Spotlights Roundtables Microsites

Page 16: Ophthalmology Content Marketing 2016

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Questions

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For additional information please contact:

Mike PrinziNational Account ManagerWolters Kluwer HealthW: 646-674-6643C: 347-501-0284E: [email protected]