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eCommerce( Operation Model and Format)
Presented by:
Dipanway Bhabuk
Company
• The Company wants to sell online Toys and Sarees made by women self help groups based in Nirmal (about 200 km from Hyderabad) in Telangana state.
• Company Name:- Handmade Toys & Sarees
• Online Portals:-
1. http://www.tengelakraft.com/
eCommerce Ecosystem
• Web dev.
• SEO
• Online Mktg
• Analytics
• Pricing Engines
• Search Engines
• Content Mgmt
• Payment G/way
• Couriers
• Logistics
• Packing
• Social media
Operation Model
• Online Portals
– Own website
• Associated services
– Couriers / delivery
– Packaging industry
– Payment gateways
– Credit card usage
• Online marketing and associated activities
– Web designing
– Imagery & videos
– SEO and other online marketing
Online Managemnet
• Content & imagery
• Website management
• Online marketing
Marketing
• Customer acquisition – Business customers / retail customers
• Pricing & promotions
Operation Format
• Type of Business
– B2C – Most online retailers will be in this category
– Multi Catagory
• Type of Products
– Toys
– Saree
• Pricing model
– Toys :- Rs 199 - Rs 799
– Saree:- Rs 499 – Rs 9999
Various Functions
• Key people in the chain
– Manufacturer
– Inventory Operator
– Salesmen
– Logistics
• Other key functions
– Warehouse management
– Supply chain management
– Finance
– IT
– HR
