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Open Source: Branding and marketing
Software Freedom DayMumbai17th September’16
Again, the USUAL question..
WHAT IS Open source?
Does OPEN apply only to softwares?
YES OR NO?
Why Open Source?
• How different from other types of softwares?• Benefits?
• What are your experiences?
“FOSS Adoption Index (FAI)”
a number in the range 0 to 10
What could be the prevalent numbers in India?
Any guesses?
C’mon give it a shot!
To my SURPRISE…
Government departments
•14%
Educational institutions
•7%
Research organizations
•12%
All of them together, account for just a 5 on the FAI scale
Well, that’s the reason precisely why I’m here!
Also, the very reason for:
“Open Source” Branding + Marketing!
So, Ready?
But Aastha,
aren’t both the same?
Agenda
Brand
•What is a brand?
•How to make a Brand?
•Branding
Marketing
•Relation between Marketing and branding
•Next step of Branding
How can you contribute?
•About Mozilla
•Mozilla products
•Myth Busters
•Volunteer with us!
What is a BRAND?
An identifying mark burned on livestock or (especially in former times) criminals or slaves with a branding Iron.
Ex-the brand on a sheep
identifies it as mine
Previously…
What makes a Brand?
Steps to Build a brand (Branding)!!
• Take a stand • Shout your promise from the
rooftops • Don’t just talk; do • Revisit and evolve
Remember, To put it simply: the more successful your brand, the easier it will be to build loyalty around that brand.
What is Marketing ?
Marketing as defined: "The management process responsible for identifying, anticipating and satisfying customer requirements profitably".
In simpler words:
• Is an integral part of your brand.
• It helps you to communicate the promise.
Coming to the difference..
Marketing is what you do to get your message or promise to customers
While your brand is how you keep the promise made through delivery to customers and colleagues.
Hope you now get it..
..that “Marketing and Branding go hand in Hand”
No Brand -> No Marketing??
Marketing= Next level of Branding
Testing time: What does the above logo indicate?
Congrats you passed it! You make me proud
Curious on how to contribute?
Drop a mail at :
OR
Log on to: www.whatcanidoformozilla.com
www.mozillians.org
Thankyou, for your Patience!
Presented by
Aastha Vijay
