#BRANDING

#MARKETING

Who Are You?

1 word = strength

Volvo

Safety

BMW

Driving

Apple

Design

Uber Driver

Quality

Your value

Pull

Strategic

#MARKETING

Actively promoting

PushTactical

Adult entertainment

Content vs Ads

ContentLow cost

Can go viralRe-used

Promoted Expert

Long lasting traffic

Paid AdsQuick deploymentTargeted Audience

ScalesBig reach $ Control

Quick results

Content:SEO – Expert – Quality leads

How to guides Top 5’s

Not: “we are great”Embed in your product

Add a deck

Paid Ads:Branded – Targeted

Control search results

$200/week

Paid Ads:Branded – Targeted

Custom audience

Emails/Phone#/@ + “Look like”

Pixel

Retargeting

2 more things

Brand is what remains after

marketing swept the

room/spaceship

UBER

Jeffrey Broer

@jebbery