PRESENTATION ON

TRADITIONAL TO ONLINE

MARKETINGPRESENTED BY:-

Gazal ,Megha, Prachi , Radhika , Rahul , Shubham

http://powerpointpresentationon.blogspot.com/

MARKETING

Marketing is an organisational function and a set of

processes for creating, communicating and delivering

value to customers and for managing customer

relationships in ways that benefit the organization and

its stakeholders.

In short, marketing is about identifying and meeting

human and social needs. It is “meeting needs

profitably.”

TRADITIONAL MARKETING

Traditional Marketing:

•With the world changing at every nanosecond,

marketing is also reeling under a whirlwind of

change. New modes of marketing like e-

marketing and online marketing have evolved.

Yet traditional marketing still holds sway with

many corporates. Traditional marketing

operates based on the following strategies.

TRADITIONAL MARKETING

COMPONENTS

•The Four Ps- Worship them:• the 'Four Ps' refers to the four factors that a marketer has to

consider before launching a product or offering a service. The

marketing mix comprises of Product, Price, Promotion and

Placement.

•Segmentation- Categorize your audience:• In traditional marketing, the market is segmented into many

subsets or segments depending on geographic, demographic,

psycho graphic and behavioral variables. Each segment is

homogenous and responds in a particular way to a particular

marketing strategy.

•Advertising and Promotion:•Print Medium: Newspapers, Magazines, Yellow Pages, Posters

and Billboards.

•TV & Radio: All kinds of TV and Radio spots

•Other Communications: All kinds of mailers and leaflets

AMUL BUTTER

ONLINE MARKETING

•Internet marketing is a fairly self-explanatory

term used to describe the ways by which

businesses utilize the World Wide Web in

order to promote their companies and their

products or services. It is also sometimes

referred to as web marketing, online

marketing, or eMarketing. Despite the many

terms in current use these are all one and the

same thing.

Cont…

•online marketing may be regarded as a

functional aspect of marketing strategy and

certainly of the business model. Final Touch

Inc considers online marketing very different

from ordinary business marketing and brings

six categories of organic benefit: costs are

reduced, capability is increased,

communications are refined, control is

enhanced, customer service is improved and

competitive advantage may be achieved

depending on the competitor’s reaction.

INTERNET MARKETING IS MOST

COMMONLY USED TO:

•Assist a company in promoting information.

•Carry out investigations and gather data

concerning the demographics of clients and

future prospects.

•Sell products and services.

SOME OF THE KEY COMPONENTS

OF INTERNET MARKETING ARE:

COMPONENTS

•On site SEO-search engine optimization

•Pay per click marketing

•Email marketing

•Link marketing

•Ad placements

•Article marketing

•Social media marketing

DIFFERENCE BETWEEN INTERNET

MARKETING AND TRADITIONAL

MARKETING

•In internet marketing, business can be done

whenever and wherever, no time limitation and

space limitation.

•Traditional marketing is costly while internet

marketing is faster and economical

•In internet marketing, less employment needed than

in traditional marketing

BENEFITS OF ONLINE OVER

TRADITIONAL MARKETING

BENEFITS

•Effectuality

•Coverage

•Customer service is improved

•Cost

•Ease

QUAKER OATS

Quaker Oats worked with Yahoo! to reach

consumers and found that online exposure led

to better awareness—and more intent to buy—

offline.