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Reputation Management Online reputation management is the process of controlling what shows up when
someone Google your name.
To promote positive content to the top of your search results and push unwanted
content (negative, irrelevant or competition) farther down
To ensure that when someone Google you, their results are populated with posi
tive, relevant content about you.
Need for Reputation Management While companies used to promote their message using traditional advertising
methods (billboards, radio and TV spots, etc.), social media has largely transferred
that power to consumers.
The sheer number of voices involved, and the diffuse nature of comments,
complaints and negative feedback make damage control much more difficult than
it ever used to be.
WithWith the rise in use of social media, and the popularity of user-generated review
sites like Yelp, SiteJabber, Amazon reviews etc., monitoring and managing your
online reputation is more important than ever.
10 REPUTATI
ON MANAG
EMENT STATISTICS
of Internet users see online search as the most trusted source of information
about people and companiescompanies
65%
consumers place equal weight on both online reviews and personal recommendations
79%
of consumers use the Internet
for research before making a purchasing
decision
85%
of U.S. recruiters and hiring managers have rejected
candidates based oninformation found online
70%
of consumers need to hear something at least three times before they believe it
63%of U.S. recruiters
and hiring managers say positive online content influences their hiring
decisions
85%
A one-star increase in Yelp rating leads to a 5-9% increase in revenue.
5-9%
of Americans aged 18-44 agree that
online reviews help them decide whether or not to purchase from a specific business
73%
of consumers say positive reviews make them trust a business
more.
78%
of Internet users search online for health
information and 20% of their searches are about a specific provider
80%
Companies proactively seeking mentions of their brand on wide range of social media, including message boards and forums have and forums have the advantage in managing their reputation.
Keep publishing positive posts on your website and social media
channels to drown out any
negative views.
If you offer restitution to an unsatisfied
customer, keep the arrangement private or others may complain in order to obtain order to obtain free goods or compensation.
When multiple points are made against you, address them point by point. Do not ignore any of them, or people will wonder why.will wonder why.
It’s imperative for organizations to monitor mentions of their name and respond swiftly to counter attacks, resolve complaints and make amends and make amends when needed.
To respond quickly. Silence is not a viable
option. A lack of response may be seen as implicit agreement with the accusation & the accusation & company may be perceived as aloof and uncaring.
Alerts can be created to automatically notify crisis
managers when mentions spike or sentiment unexpectedly unexpectedly turns negative.
Reach out to individuals and organizations with large followings to measure your social media influence.
92%
75%
84%
8 Online Reputation Management Strategies
Stats To Know for Online Reputation Management
Online Reputation Management & Marketing
of consumers have more confidence in information that they found online than hearing it
of consumers look online for reviews
before doing business with a certain company.
58% of executives believe that reputation management should be addressed but only 15% actually do anything about it
4 out of 5 people state that they have received advice via social media regarding what product or service to purchase.
of marketers believe that building trust will be the primary focus for marketing
efforts in the future.
50% of consumers use the internet before they even take a trip to the establishment.
61% of people rely on their peer’s reviews for information on products or brands that they are interested in before making their final buying decision.
www.crestmediamarketing.com
Sources :http://blog.reputationx.com/online-reputation-management-statistics
https://brandyourself.com/online-reputation-managementhttp://www.forbes.com/sites/moiravetter/2015/08/30/mature-markets-can-deliver-multiples-mustangs-n
ot-unicorns/http://www.isocialreviews.com/online-reputation-statistics
http://www.cyberalert.com/blog/index.php/steps-to-effective-online-reputation-management/http://www.cyberalert.com/blog/index.php/steps-to-effective-online-reputation-management/