Managing an online brand in Brazil

Brand road-map- Prayukth K V

Creating a brand: inputs

•Right messaging•Values •Energy•Multi-channel marketing •Well etched character •Employee buy-in•Brand traits

Outputs

•Trust•Emotional equity•Reliability•Appeal•Sales•Campaign effectiveness •Brand recall •Advocacy

Managing the brand

My action plan: strategy• Brand activation• Mapping key audience clusters • Derive of positioning • Width and depth of engagement with prospects and

customers • Arrive at ways to generate pan-Latin America appeal for

the brand • Brand drills to develop core messaging and brand

identity • Study barriers to emotional connect and work arounds • Brand campaigns and message seeding • Channel prioritisation

Bird’s eye view of the effort areas

Brand roadmap

BrandActivation

Traction

Stabilization

Growth

Phase:1 Phase:2 Phase:3 Phase:4

My action plan: hands on•Groundwork to derive the dimensions of the

brand •Market analysis to derive receptiveness of

various traits •Building core messaging and value proposition •Studying ways to connect the brand with

audience •Multi-level campaigns •Competitive landscape analysis •Social brand building

Prayukth K VExponential Marketing Specialist