Brand building onlineAluekokous 2010 Oulu

Disclaimer

This presentation was used in a talk given to a live audience. These slides contain only the gist of information (most was conveyed via speech).

Still you might find these slides helpful and thus they have been made available online.

What is Brand?

Brand is how your company makes me feel

Disclaimer: This is my opinion only

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Push vs Pull

Only 18% of traditional TV campaigns generate a positive ROI

Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007

34% of respondents have used a search engine to find information on a product/service/brand after seeing an

advertisement on a social networking siteSource

Someone who has Liked a brand (on Facebook) will spend an average of $71,84 more each year on that brand’s products or services than will someone who has not Liked it

Source

Your website

Blogs Social networks Other websitesDirect traffic Search engines

Your website is your content hub

Focus Content

Engagement

Frequency

Value

Who’s your ideal customer?

Creating content

Content and management

What Who When License Promotion Popularity Update

Video interview with CEO

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LinkedIN, Blog,

Twitter, SlideShare

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4.7.

Maintain a detailed list of your digital assets

Frequency

EngagementLady Gaga

The ultimate Internet Marketer

VS

VS

VS

What do you do to build brand online?

What makes you special?

Bank X

Good pricesTrustworthyModernAmazing

customer service

Finance school

Entrepreneur school

Support on social networks

Blog

Evangelists

Analyze

Nestle

Source

Air Canada

Source

My brand building routine

Provide value

Connect with people

Analyze results and repeat

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1

3

To provide the best customer service possible

1 000 000 000 $In sales last year

Big brand = Big Business

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Image credits

http://www.sxc.hu/photo/1080177

http://www.sxc.hu/photo/1036071

http://www.sxc.hu/photo/893383