David Merzel

Old Marketing is Dead.Master in Creativity MarketingSolvay Business School, Brussels17 January 2014

Who am I ?

What do I like ?

Are you a Modern Marketer ?

Source : http://www.business2community.com/infographics/modern-marketer-looks-like-infographic-0693081#flEFgGL36FVCBm3K.99`

What are the key trends you can’t afford to ignore, as Modern Marketer ?

1The adoption of technologies has never been so quick

The New Consumer Era is coming2

Technological capacity Human capability

Time

Technology Capacities are increasing while human capabilities are fixed3

Cloud Computing and Natural User Interface (NUI) are booming4

NaturalSocialMulti Device Connected

The consumer is multi-tasking5

64%of consumers agree:

One screen is not enough

82%of consumers agree:

Helps me be more efficient

The New Marketing Era is booming6

You control the information age7

Do not interrupt your target audience8

Dare to be different9

10 Advertising should embrace multi-screen

On mobile, add value

Make it seamless

Spark Conversation

Be ‘Always On’

Align with consumer context

Embrace touch

Thank you for your time