Marketing Research OLD

8/6/2019 Marketing Research OLD

http://slidepdf.com/reader/full/marketing-research-old 1/151



Multiple Choice Single Answer

Question The long form of IMRB is :-

Correct Answer Indian Market Research Bureau

Your Answer Indian Market Research Bureau

True/False

Question Determining the Questionnaire structure is the first step of process of Questionnaire

design.Correct Answer False

Your Answer False

True/False

Question Brand image building is not important in case of industrial product for quality.

Correct Answer False

Your Answer False

Multiple Choice Multiple AnswerQuestion Economic indicators in survey method of sales forecasting are :-

Correct Answer Leading , Co-incident , Lagging

Your Answer Leading , Co-incident , Lagging


Question A multivariate Statistical technique that uses a class of procedures for data reduction &

summarization is known as :-

Correct Answer Factor analysis

Your Answer Factor analysis

True/False

Question Rural SEC Grid is based on Education and Monthly Household Income


Your Answer False

Select The Blank

Question Factor analysis is based on linear relationship through which ________ is derived.

Correct Answer Factor loading

Your Answer Factor loading


Question District Gazetteer Giving the information about population, public enterprises,

development etc. is an example of :-

Correct Answer Government Publications

Your Answer Government Publications

Select The Blank

Question The responsibility of a client towards a research firm include ________.

Correct Answer Disclosure of relevant proprietary data



Your Answer Disclosure of relevant proprietary data


Question In Delphi method experts or knowledgeable people are invited to give their forecast :-

Correct Answer Without giving reasons

Your Answer Without giving reasons

Select The Blank

Question Data interpretation requires ________ and logical skills.Correct Answer Qualitative

Your Answer Quantitative

Select The Blank

Question Interpretation of results is highly subjective in ________.

Correct Answer Projective techniques

Your Answer Projective techniques

Multiple Choice Single AnswerQuestion Short range forecast is done for the duration of :-

Correct Answer Upto 1 year

Your Answer Upto 1 year

Select The Blank

Question In MDS the impact of pricing can be studied for the comparison of ________.

Correct Answer Spatial maps

Your Answer Spatial maps

Multiple Choice Multiple Answer

Question Cluster analysis is used in :-

Correct Answer Market segment , Understanding buyer behavior , Selecting test markets for

various marketing strategies

Your Answer Market segment , Understanding buyer behavior , Selecting test markets for various

marketing strategies

Select The Blank

Question The ________ uses a cartoon format in which one of the characters is represented as

saying something.

Correct Answer Roseinweig testYour Answer Roseinweig test


Question Pretesting of Questionnaire includes testing of :-

Correct Answer Question content , Time taken to answer questions , Categorisation

Your Answer Question content , Time taken to answer questions , Categorisation


Question The respondents in the research of Pharma companies are :-



Correct Answer Doctors , Patients , Pharmacists

Your Answer Doctors , Patients , Pharmacists


Question Top of mind recall is observed in :-

Correct Answer Attitude Research

Your Answer Attitude Research

True/FalseQuestion In Conjoint analysis, the assumption is that an individual is incapable of ranking options

on basis of some criterion.


Your Answer False

Select The Blank

Question ________ is the final step of data acquisition plan.

Correct Answer Data Collection

Your Answer Data Collection

Match The Following

Question Correct Answer Your Answer

Post launch research Usage and attitude Usage and attitude

Target respondents Doctors Dealers

Sampling procedure Area sampling Area sampling

Pre launch research Clinical trials and formulations Clinical trials and formulations

True/False

Question Sample size tends to be inversely proportional to cost of sampling.

Correct Answer True

Your Answer True

Select The Blank

Question ________ can be used for the diagrammatic rating scale.

Correct Answer PicturesYour Answer Pictures

True/False

Question The technique in which respondents are provided with incomplete sentences which

they can complete as they choose to do so, is known as Construction technique.


Your Answer False




Question While formulating the research purpose the following points should be taken into

consideration :-

Correct Answer What are the problems or opportunities? , What are the decision alternatives? ,

Who are the users of the research?

Your Answer What is the cost of the research? , What are the problems or opportunities? , Who are

the users of the research?

True/False

Question Balance Sheet is an internal unpublished data.

Correct Answer FalseYour Answer False


Question A list of population members used to obtain a sample is known as the:-

Correct Answer Sampling frame

Your Answer Sampling frame

True/False

Question In data interpretation, cross tabulation is the distribution of one variables.Correct Answer False

Your Answer False


Question Sales forecast helps to decide the :-

Correct Answer Purchase of inventory

Your Answer Market potential


Question A good Research Design should ensure that the data is gathered :-

Correct Answer Accurately , Timely , Economically

Your Answer Accurately , Timely , Economically

True/False

Question In regression analysis, dependent variables can be expressed as a linear function of

impendent variables.

Correct Answer True

Your Answer True


Question The conjoint analysis helps to enable company's to :-

Correct Answer Conduct brand swot analysis

Your Answer Conduct brand swot analysis

True/False

Question In Conjoint analysis ranking of total utility is done from highest to lowest.

Correct Answer True

Your Answer True



Select The Blank

Question In industrial product research, newer raw materials are studied for ________ and

functional advantages.

Correct Answer Pricing

Your Answer Pricing


Question What is Executive Report?

Correct Answer Report for decision makersYour Answer Report for decision makers

Match The Following


Automotive Research Association Of India Pune Pune

Bharat Leather Corpn. Ltd. Agra Agra

Cashew Corporation Of India Ltd. Cochin Cochin

Cement Corporation Of India Ltd. New Delhi New Delhi


Question Issues which a Doctors seeks regarding a product are :-

Correct Answer Amount of Drugs required , Indications for prescription , Efficiency over all time

needed for drug concentration in the body

Your Answer Amount of Drugs required , Indications for prescription , Efficiency over all time needed

for drug concentration in the body

Select The Blank

Question Market Research is a ________ industry in India.

Correct Answer Growing

Your Answer Growing

True/False

Question Use of data analysis programme is the analysis strategy .

Correct Answer TrueYour Answer True






Select The Blank



Question Taking the responses on which political party will win the upcoming election is known as

________.

Correct Answer Opinion Poll

Your Answer Opinion Poll

True/False

Question When target respondents are intercepted and shopping areas, it is called Mall Intercept.

Correct Answer True

Your Answer True


Question Spontaneous response from respondent is possible in :-

Correct Answer Free response questions , Probing questions , Unstructured questions

Your Answer Free response questions , Unstructured questions


Question In Report writing, letter of transmission indicates :-

Correct Answer To whom the report is submitted, reason for research and official authorization

Your Answer To whom the report is submitted, reason for research and official authorization


Question Scale Intervals can be used for

Correct Answer Age

Your Answer Family life style


Question The test which consists of a series of pictures about which the subject is asked to tell a

story is called :-

Correct Answer Thematic Apperception Test

Your Answer Thematic Apperception Test

True/False

Question Descriptive research is a type of conclusive research.

Correct Answer True

Your Answer True

True/False

Question Balance Sheet is an internal unpublished data.Correct Answer False

Your Answer False


Question Transcribing data is involved :-

Correct Answer Coding sheet on the disk , Transferring the coded data from the questionnaires ,

Coding sheet on to magnetic tapes or directly into computers

Your Answer Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding

sheet on to magnetic tapes or directly into computers



Select The Blank

Question In conjoint analysis it may be difficult to ascribe or describe ________ for certain

products.

Correct Answer Attributes

Your Answer Attributes


Question Which is the institution specialising in Pharma Research?

Correct Answer Central Drug Research Institute, LucknowYour Answer Central Drug Research Institute, Lucknow

Select The Blank

Question ________represents a close ended question.

Correct Answer Scales

Your Answer Probing

Select The Blank

Question Interpretation of results is highly subjective in ________.Correct Answer Projective techniques



Question Stimulated Test Marketing can be used in :-

Correct Answer Product Concept testing , Pilot study before National launch , Packaging

Appropriateness

Your Answer Product Concept testing , Pilot study before National launch

Select The Blank

Question In online surveys,________ works like focus groups.

Correct Answer Chat sessions

Your Answer Downloadable interactive surveys

True/False

Question Technical jargon should be used when unavoidable.

Correct Answer True

Your Answer True


Question Which publications can be used for research on automobile industry?

Correct Answer Auto spark , Automobile Reporter , Auto Age

Your Answer Auto spark , Auto Age







Your Answer Selecting test markets for various marketing strategies , Market segment ,

Understanding buyer behavior

True/False

Question Range is the simplest measure of calculation of mean.


Your Answer False

Match The FollowingQuestion Correct Answer Your Answer

Automotive Research Association Of India Pune Mumbai





Question Descriptors describing the selection criteria of the individuals needed for the study are

known as:

Correct Answer Respondent Descriptors

Your Answer Respondent Descriptors

True/False

Question In data interpretation, cross tabulation is the distribution of one variables.


Your Answer False


Question Ethical issues to be observed while writing a report are :-

Correct Answer No deliberate misinterpretations , Marketing problems should be designed to

suit hidden agenda , Complete confidentiality and secrecy of data

Your Answer No deliberate misinterpretations , Complete confidentiality and secrecy of data

Select The Blank

Question In two mode, two way data of MDS, the products can be compared on the basis of ________ .

Correct Answer Objective and perceived attributes

Your Answer Objective and perceived attributes


Question Utilities of conjoint analysis are arrived through :-

Correct Answer Iterative technique

Your Answer Iterative technique




Question Semantic Differential Scale can be used for :-

Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj ,

Rating the success of a new software

Your Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the

success of a new software

Match The Following


Getting the feel of possibility of a candidate winning in an election Telephonic Observation

Exploring the conversion rate at a retail outlet Observation Telephonic

Getting the feedback of demonstration of a food processor Experimental Direct interviews

Getting the responses from experts regarding a new chemical Postal Survey Questionnaire method

Multiple Choice Single AnswerQuestion Validation is fundamental step in research because :-

Correct Answer It ensures that data has accurately measured

Your Answer It ensures that data has accurately measured


Question Ethics in Marketing Research underline the three basic responsibilities that includes :-

Correct Answer Responsibility towards the respondent , Responsibility towards the researcher ,

Responsibility towards the client

Your Answer Responsibility towards the research process , Responsibility towards the respondent ,



Question Which of the following are the research obligations to the client?

Correct Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of

Report Conclusions and aiding client's application

Your Answer Honest and clear reporting , Briefing regarding study limitation

Select The Blank

Question In absence of proper________ the market research becomes a data collection exercise.

Correct Answer Problem DefinitionYour Answer Problem Definition


Question The objective of Questionnaire design is to seek consistency with :-

Correct Answer Method of data collection , Research objective , Respondent's willingness to

answer questions on the subject

Your Answer Research objective , Respondent's willingness to answer questions on the subject

True/False



Question The popularity of Likert scale is due to its ease of construction and administration.

Correct Answer True

Your Answer True

True/False

Question Likert Scale is relatively easy to construct and administer.

Correct Answer True

Your Answer True


Question Which publications can be refered for the research on Cotton & Textile Industry?

Correct Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation

Journal

Your Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal


Question What is the source of information to know the technical details of norms for using

construction chemicals?

Correct Answer Indian Concrete JournalYour Answer Chemical Manufacturers Directory

Select The Blank

Question Kurtosis is measure of ________ or flatness of curve defined by the frequency

distribution.

Correct Answer Relative peakedness

Your Answer Relative peakedness


Question Ultra violet ink is used to disguise customer coding. This activity is :-

Correct Answer A disapproved method

Your Answer To protect the identity of the respondent


Question A process of recognizing and noting people is known as :-

Correct Answer Direct Observation Method

Your Answer Direct Observation Method

Select The BlankQuestion Pie chart is a round chart divided into sections denoting ________ associated with each

value.

Correct Answer percentage

Your Answer percentage

Select The Blank







Question Report presentation methodology deals with :-

Correct Answer Research design, technique employees and justification

Your Answer Research design, technique employees and justification


Question Online survey methods include :-

Correct Answer Email survey , HTML survey , Downloadable interactive surveys

Your Answer Email survey , Downloadable interactive surveys

True/False

Question The person conducting pharma research should be well qualified so that not to waste

Doctors time.

Correct Answer True

Your Answer True

Select The Blank

Question Data cleaning is done through extensive checks for________.Correct Answer Consistency and treatment of missing responses

Your Answer Consistency and treatment of missing responses

Select The Blank

Question ________must cover all possible contingencies.

Correct Answer Branching questions

Your Answer Branching questions






Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The Hotel

was experiencing a decline in business. The Management decided to attract business executives as :-

Correct Answer There was a decline in occupancy in the hotel

Your Answer There was a decline in occupancy in the hotel

Select The Blank

Question A specific change in lifestyle is indicated by ________

Correct Answer Psychographics

Your Answer Socio-economic class

Match The Following




Mother-tongue Assamese Assamese

Food habits Demographic Demographic

Town Classification Metro Metro

Household Structure Joint family Village

Multiple Choice Single AnswerQuestion Market Research involves

Correct Answer Collection and Analysis of Data

Your Answer Collection and Analysis of Data

True/False

Question Protection against unqualified researchers is a responsibility of the client.


Your Answer False


Question Dichotomous form of questions can be observed in :-

Correct Answer Branching questions , Qualifying questions , Opening questions

Your Answer Branching questions , Qualifying questions , Opening questions



Correct Answer Responsibility towards the respondent , Responsibility towards the client ,

Responsibility towards the researcher



True/False

Question Question phrasing and structure are eliminated in Semantic differential scale.

Correct Answer True

Your Answer True


Question For logical concrete and helpful interpretation which things are the most important?

Correct Answer Interpretation should be honest and undistorted , Infrequent answers shouldnot go unnoticed , Objective and fundamental principal should always be dealt first

Your Answer Interpretation should be honest and undistorted , Infrequent answers should not go

unnoticed , Objective and fundamental principal should always be dealt first


Question A questionnaire can be filled through different means like :-

Correct Answer Observation , Personal interview , Telephone interview

Your Answer Observation , Personal interview , Telephone interview



True/False


Correct Answer True

Your Answer True

True/False

Question Telephonic surveys can be used to identify the acceptability of the food processor after

demonstration.


Your Answer True

Select The Blank

Question ________ is the determinant of how people act.

Correct Answer Knowledge

Your Answer Opinion


Question Vendor evaluation has to be done to select best vendor for :-

Correct Answer Price , Reliability , CreditYour Answer Reliability , Credit , Longer relationship


Question Where the Railways, Research, Designs & Standards Organisation is based?

Correct Answer Lucknow

Your Answer Lucknow

True/False

Question Regression analysis can be used in sales forecasting to measure the relationship

between company's sales and other economic variables.

Correct Answer True

Your Answer True


Question The unit about which information is collected for analysis is called:-

Correct Answer Element

Your Answer Respondent

Multiple Choice Multiple AnswerQuestion Non hierarchical procedure of cluster analysis further has other subtypes like:-

Correct Answer Sequential threshold , Parallel threshold , Optimizing partitioning

Your Answer Parallel threshold , Optimizing partitioning


Question What is the first step in the Research Design Process?

Correct Answer Problem Identification

Your Answer Problem Identification



Select The Blank

Question In cluster analysis linkage is based on ________distance or neighbour rule

Correct Answer Minimum

Your Answer Average

True/False


Correct Answer True

Your Answer False


Question Industrial product research was earlier restricted to :-

Correct Answer Demand Forecasting

Your Answer Demand Forecasting


Question Which scale can be best used for rural surveys?

Correct Answer Diagrammatic Rating Scale

Your Answer Diagrammatic Rating Scale

Select The Blank

Question In ________ forecast, he collects all information in his mind and based on his vast

experience he makes forecast.

Correct Answer Munshi

Your Answer Munshi


Question A nonhierarchical clustering procedure determines a cluster centre & then groups all

objects within a prespecified threshold value from centre is known as :-

Correct Answer Segmental threshold method

Your Answer Segmental threshold method

True/False

Question Sales quotas are set before estimation of market potential and sales territories.


Your Answer False

Select The BlankQuestion ________ type of question allow response in affirmative or negative.

Correct Answer Dichotomous

Your Answer Dichotomous

True/False

Question A Show card is the identity of the researcher conducting the interview


Your Answer False






Appropriateness

Your Answer Product Concept testing , Pilot study before National launch , Packaging

Appropriateness


Question In resources for marketing research skilled staff plays an important role in :-

Correct Answer Timely completion of research , Maintaining data , Dealing with differentsituation and problems

Your Answer Dealing with different situation and problems , Timely completion of research , Defining

major problems


Question The responses for the 'education' of a respondent can include

Correct Answer Not disclosed , Illiterate , Literate without formal schooling

Your Answer Illiterate , Literate without formal schooling , Student

Select The Blank

Question ________ research describes some aspects of market characteristics.

Correct Answer Descriptive

Your Answer Causal


Question In pre launch research of Pharmaceutical products, it is conducted for

Correct Answer Clinical trials under controlled parameters for efficiency and side effects

Your Answer Clinical trials under controlled parameters for efficiency and side effects

Select The Blank

Question Searching & Developing Alternatives is done in ________.

Correct Answer Exploratory Research

Your Answer Exploratory Research


Question Market & Sales Analysis helps management in :-

Correct Answer Developing company's sales plan (short and long term) , Setting standards of

sales performance , Estimating total sales force needed in future

Your Answer Developing company's sales plan (short and long term) , Setting standards of salesperformance , Estimating total sales force needed in future

True/False

Question In MDS, when input data is ratio scaled, it is called as non-metric MDS.


Your Answer False







True/False

Question Factor loading is the correlation between a factor and a variable in a factor analysis.

Correct Answer True

Your Answer True

Select The BlankQuestion ________represents a close ended question.


Your Answer Scales


Question While determining the interviewing process, the researcher is confronted with :-

Correct Answer Ascertaining the communication media

Your Answer Issue of content of the question


Question Which of the following are the types of Sales and Market Research?

Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of

Quota and Territories

Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and

Territories

Select The Blank

Question Spontaneous responses are obtained in ________ questions.

Correct Answer Open ended

Your Answer Open ended

Match The Following


Wording of the question Step 5 Step 1

Question response format Step 4 Step 3

Typography Step 7 Step 4

Interviewing process Step2 Step2

Select The Blank

Question ________ are the internalized factors that cause people to behave the way they do.

Correct Answer Motives

Your Answer Motives




Question Projective techniques draw inferences about :-

Correct Answer Personality structure , Marketing situation , Deep seated biases

Your Answer Personality structure , Deep seated biases

Select The Blank

Question Position Bias is a possibility in ________Questions.

Correct Answer Multiple choice

Your Answer Checklist


Question Verbalization of Attitude is known as :-

Correct Answer Opinion

Your Answer Response

Select The Blank

Question Respondent's imagination is tested in ________.

Correct Answer Rorschach TestYour Answer Rorschach Test


Question In the Internet era, qualitative research is possible through :-


Your Answer Chat sessions




Your Answer Not disclosed , Illiterate , Literate without formal schooling


Question Constant Sum Scale can be used for :-

Correct Answer How different household would spend a fixed amount in a month , How

different household would spend a fixed amount on entertainment , How different respondents spend

their Sunday

Your Answer How different households would spend their monthly income , How different household

would spend a fixed amount in a month , How different household would spend a fixed amount on

entertainment






Question In cluster technique when the difference in rating of each attribute is added, this

method is called as :-



Correct Answer Single linkage

Your Answer Average linkage


Question Barometric methods of sales forecasting are :-

Correct Answer Historical analogy , Product like cycle concept , Survey methods

Your Answer Historical analogy , Product like cycle concept , Survey methods

Multiple Choice Single AnswerQuestion In data analysis, cross tabulation shows the relationship between :-

Correct Answer Two or more variables

Your Answer Two or more variables


Question In simple regression Yc = a +byz where :-

Correct Answer Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz

=average change in sales per unit changes in advertising expenditure

Your Answer a= expected values of sales at x = 0 , byz =average change in sales per unit changes in

advertising expenditure

True/False

Question In conjoint analysis ranking involves complex trade offs.

Correct Answer True

Your Answer True

Select The Blank



Your Answer Opinion

Select The Blank

Question The ________ has set up districts and boundaries based on homogeneity of socio-

cultural parameters.

Correct Answer State Re-organization Commission

Your Answer State Re-organization Commission

True/False

Question Most of the organizations hire outside agencies to carry out extensive research.Correct Answer True

Your Answer True

Select The Blank

Question Bibliography contains ________.

Correct Answer Information of references and secondary data

Your Answer Information of references and secondary data




Question Diagnostic methods of sales forecasting are :-

Correct Answer Delphi method , Munshi Forecasts , Last Horse method

Your Answer Munshi Forecasts , Last Horse method , Delphi method


Question Identify the Close ended question type :-


Your Answer Probing questions


Question Which scale uses numbers as labels only?

Correct Answer Nominal Scale

Your Answer Nominal Scale


Question The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :-

Correct Answer Ordinal Scale

Your Answer Ordinal Scale

Match The Following


Cluster Analysis Relatively homogeneous group Relatively homogeneous group

Regression analysis Relationship between given variable and no. of other variables Relationship

between given variable and no. of other variables

Cojoint analysis Optimum product design application Optimum product design application

Factor Analysis A class of procedures for data reduction and summarization A class of procedures

for data reduction and summarization

True/False


Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion A Questionnaire :-

Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an

instrument for seeking and recording data

Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for

seeking and recording data

True/False

Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical

and irregular.




Your Answer True

Select The Blank



Your Answer Minimum

Select The Blank

Question Informal interview is a ________ format of data collection.Correct Answer Unstructured

Your Answer Unstructured


Question Specialized techniques of Market Research include :-

Correct Answer National Readership survey , Forced Exposure test , Consumer Panels

Your Answer National Readership survey , Forced Exposure test , Consumer Panels

Multiple Choice Multiple AnswerQuestion This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS".

What are the highlights of the study?

Correct Answer Competition from major players well entrenched in the market , Inferences

about socio-economic status of consumer was to be found , Company wanted to manufacture watches

Your Answer Competition from major players well entrenched in the market , Inferences about socio-

economic status of consumer was to be found , Company wanted to manufacture watches


Question Mean or average value is used to estimate when data have been collected using :-

Correct Answer Interval or ratio scale

Your Answer Interval or ratio scale

Match The Following


Ranking Several alternatives compared with each other at same time Several alternatives compared

with each other at same time

Scaling technique Quantify a qualitative data Projective technique

Double barreled questions Several responses at once Several responses at once

Checklist Check one or more of the responses listed for answers Check one or more of the

responses listed for answers




Your Answer Element



True/False

Question In exploratory research, the sample is very large and represents a class.


Your Answer False

True/False

Question Data published by the audit bureau of circulation is an external published data.

Correct Answer True

Your Answer True

Select The Blank

Question The clients or organization should do the comparison of defined research problem with

________.

Correct Answer Other problems that need to be studied

Your Answer Budget


Question Adhoc methods for determining Sample size are :-Correct Answer Rules of thumb , Budget constraint , Comparable studies

Your Answer Rules of thumb , Budget constraint , Comparable studies




Your Answer Accurately , Timely

True/False

Question A Specific change in lifestyle is indicated through Demography


Your Answer False


Question What are the advantages of Secondary Data?

Correct Answer Easy Accessibility , Economy , A basis for further research

Your Answer Easy Accessibility , Economy , A basis for further research

True/FalseQuestion The starting point of the semantic differential scale is neutral.


Your Answer False


Question Diagrammatic Rating scale is best used for :-

Correct Answer Rural Respondents , Children , Illiterate Respondents

Your Answer Children , Illiterate Respondents



Select The Blank


saying something.

Correct Answer Roseinweig test

Your Answer Roseinweig test

Select The Blank



Your Answer Conclusive Research

True/False

Question Attitudes are measured through scaling and projective techniques.

Correct Answer True

Your Answer True


Question Clarity of questions and instructions for filling the form is essential in :-

Correct Answer Mail surveyYour Answer Mail survey


Question What is the publication Report?

Correct Answer A Report with style, content according to the magazine and journals.

Your Answer A Report with style, content according to the magazine and journals.

True/False

Question Ratio scale does not have a zero point.


Your Answer False

Select The Blank





Question Which publications can be refered for the research on Cotton & Textile Industry?Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin

Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal




Your Answer Rural Respondents , Children , Illiterate Respondents

True/False

Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and

irregular.




Your Answer True

True/False



Your Answer False

True/False





Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion

of research

Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of

research


Question The objectives of marketing research areCorrect Answer To understand the consumer needs and wants , To explore the new markets , To

analyze the competitors

Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze

the competitors

True/False

Question Quota controls are used for National Panel Studies.

Correct Answer True

Your Answer True


Question What is ment by the value of Research Information?

Correct Answer Cost Benefit Analysis of the data

Your Answer How valuable the data is for the client


Question A multivariate technique which attempts to ascertain the relation between a given variable

& a no of other variables is known as :-

Correct Answer Regression analysis

Your Answer Regression analysis

Select The Blank

Question The efficiency of OTC products is checked by ________ ONLYCorrect Answer Manufacturers

Your Answer Manufacturers


Question Handling large amounts of data is possible through :-

Correct Answer Data warehousing

Your Answer Data warehousing

True/False





Your Answer False


Question Point of Purchase(POP) is researched through :-

Correct Answer Forced Exposure Test

Your Answer Forced Exposure Test

Select The Blank



Your Answer Information

True/False


Correct Answer True

Your Answer True

Select The Blank








Select The Blank

Question Pie chart is a round chart divided into sections denoting ________ associated with each

value.



Select The Blank



Your Answer Minimum

Select The Blank

Question The significance of Market Research is increasing due to shift from ________ competition.

Correct Answer Price to non price

Your Answer Price to non price


Question Vendor evaluation has to be done to select best vendor for :-Correct Answer Price , Reliability , Credit

Your Answer Price , Reliability , Credit

True/False

Question Market Research & Marketing Research can be used interchangeably.


Your Answer False

Match The Following




Dangler POP POP

POP Communication medium Communication medium

Opinion Polls Daily basis Daily basis

Corporate Image Study Advertising research Advertising research


Question Verbalization of Attitude is known as :-Correct Answer Opinion

Your Answer Opinion

True/False


Correct Answer True

Your Answer True


Question Adhoc methods for determining Sample size are :-

Correct Answer Rules of thumb , Budget constraint , Comparable studiesYour Answer Rules of thumb , Budget constraint , Comparable studies



Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share

Analysis Study


Territories


Question Characteristics of Open ended Questions include :-

Correct Answer They develop rapport with the respondent , They help in exploratory research ,

Unanticipated views of the respondent are obtained

Your Answer They develop rapport with the respondent , They help in exploratory research ,


True/False


Correct Answer True

Your Answer True


Question What is the publication Report?Correct Answer A Report with style, content according to the magazine and journals.



Question An ideal Questionnaire :-

Correct Answer Is short and concise , Has specific questions , Has uncluttered layout

Your Answer Is short and concise , Has specific questions , Has uncluttered layout

Select The Blank





Your Answer Scales


Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :-

Correct Answer Degree of formality

Your Answer Degree of formality


Question A Questionnaire :-

Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for

seeking and recording dataYour Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for


Match The Following






Select The Blank





Question In Market Research, Research Director must oversees :-

Correct Answer Execution of research at each stage

Your Answer Budget of Research

Select The Blank

Question In mail survey, the questionnaire is ________.

Correct Answer Self administered

Your Answer Self administered



Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go

unnoticed , Objective and fundamental principal should always be dealt firstYour Answer Interpretation should be honest and undistorted , Objective and fundamental principal

should always be dealt first , Averages are merely tendency and generalization


Question In data analysis, the analysis methods are :-

Correct Answer Examine difference , Analyze experimental data , Investigate association

Your Answer Examine difference , Analyze experimental data , Investigate association

Select The Blank

Question In Marketing Research, written contract should contain feedback on ________.

Correct Answer Findings and implementation



Your Answer Research Methodology


Question Market Research is done to

Correct Answer Explore the Opportunities

Your Answer Explore the Opportunities

True/False

Question Simple tabulation is the relationship between two or more variables.


Your Answer False




Your Answer Illiterate , Literate without formal schooling

True/False

Question Motivation research is easy to handle as it deals with qualitative variables in human beings

who are dynamic.


Your Answer False



Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin






True/False


irregular.


Your Answer True

True/False



Your Answer False

True/FalseQuestion Descriptive research is a type of conclusive research.

Correct Answer True

Your Answer True




of research


research




Question The objectives of marketing research are

Correct Answer To understand the consumer needs and wants , To explore the new markets , To



the competitors

True/False


Correct Answer True

Your Answer True










Select The Blank

Question The efficiency of OTC products is checked by ________ ONLY

Correct Answer Manufacturers






True/False



Your Answer False





Select The Blank

Question ________ is the determinant of how people act.Correct Answer Knowledge


True/False


Correct Answer True

Your Answer True

Select The Blank










Select The Blank


value.

Correct Answer percentageYour Answer percentage

Select The Blank



Your Answer Minimum

Select The Blank






Correct Answer Price , Reliability , Credit


True/False



Your Answer False

Match The Following


Dangler POP POP







Your Answer Opinion

True/False


Correct Answer True

Your Answer True





Correct Answer Rules of thumb , Budget constraint , Comparable studies





Analysis Study


Territories







True/False


Correct Answer True

Your Answer True









Select The Blank



Your Answer Scales






Question A Questionnaire :-Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for




Match The Following








Select The Blank








Select The Blank




Multiple Choice Multiple AnswerQuestion For logical concrete and helpful interpretation which things are the most important?



Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal






Select The Blank








True/False

Question Simple tabulation is the relationship between two or more variables.Correct Answer False

Your Answer False





True/False


who are dynamic.




Your Answer False


Question Household Structure' is a term used to indicate

Correct Answer Nuclear family/Joint Family/Nuclear with Elders

Your Answer Nuclear family/Joint Family/Nuclear with Elders


Question In simple regression Yc = a +byz where :-Correct Answer Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz


Select The Blank

Question The significance of Market Research is increasing due to shift from ________

competition.



Question Which scale indicates the difference in two or more entities?





True/False

Question

Correct Answer

Question

Correct Answer





Question A questionnaire can be :-Correct Answer Structured , Disguised , Informal

True/False



Question For the semantic differential scale the central point of the scale is a ________.

Correct Answer Neutral Point


Correct Answer True

True/False




Question Main features of Technical Report are :-

Correct Answer Minute details of planning data collection , Analysis , Interpretation


Question In industrial product research the research methodologies adopted are :-

Correct Answer In-depth interviews , Surveys , Application Research

True/False

Question Report should be terse and concise.



Question The responses for the 'education' of a respondent can includeCorrect Answer Not disclosed , Illiterate , Literate without formal schooling

Question Economic indicators in survey method of sales forecasting are :-



Question Retail Store Audit uses :-

Correct Answer Random multistratified sampling


Question Which institutions should be contacted for research on Paint Chemicals?

Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center

, Building Research Institute

Question The Interviewing process is determined after evaluating the Question content.Correct Answer False


Question According to Lipstein, rules for minimizing non-sampling errors include :-

Correct Answer Restrict the Questionnaire to data essential to the study , Use the smallest

sample consistent with research objective , Sample survey should be as easy to execute as possible


Question "Self Administered" personal interviews are those in which :-

Correct Answer The respondent fills the questionnaire

True/False



Correct Answer True


Question The respondent is shown clippings of advertisements in which Brand names are deleted.

He is then asked to identify the Brand and the media where it appeared. This is known as :-

Correct Answer Recognition Test

Your Answer Recall Test


Question What is ment by the value of Research Information?Correct Answer Cost Benefit Analysis of the data

Your Answer Actual Cost of Research


Question This question is based on the case study of "THE BOOKSHOP". What facilitated the idea

of starting a copy service ?

Correct Answer Availability of the shop next door on lease

Your Answer Significant market demand




Question How people allocate their time and money to certain products and factors is depicted by

Correct Answer Psychographic Variable

Your Answer Psychographic Variable


Question Measurement of the existing data or information is known as :-

Correct Answer Facts

Your Answer Facts

Select The Blank



Your Answer Scales



Select The Blank

Question Convenience Sampling is used for ________.

Correct Answer Exploratory research





Doctors time.

Correct Answer True

Question Association technique is a type of ________.

Correct Answer Projective technique


Match The Following




Scaling technique Quantify a qualitative data Quantify a qualitative data












Question The Factor analysis is designed to :-

Correct Answer Reduce many Variables to fewer underlying factors



story is called :-Correct Answer Thematic Apperception Test

True/False


demonstration.



Correct Answer Pictures


Question In Delphi method experts or knowledgeable people are invited to give their forecast: -


True/FalseQuestion Market Research & Marketing Research can be used interchangeably.



Question What are the factors to be considered in cluster analysis?

Correct Answer Limited number of clusters due to limitation of market potential , Clusters are not

water tight compartment , Evaluating the quality of cluster is difficult

Your Answer Limited number of clusters due to limitation of market potential , Clusters are not water

tight compartment , Evaluating the quality of cluster is difficult



Correct Answer Mail survey

Your Answer Data analysis


Question The technique through which objects/ cases are classified into relative homogeneous groups

or clusters is known as :-

Correct Answer Cluster analysis

Your Answer Cluster analysis



Correct Answer Interval or ratio scaleYour Answer Interval or ratio scale

Select The Blank

Question In ________ method the research analyst is not concerned with cause and research

relationship.

Correct Answer Diagnostic

Your Answer Diagnostic


Question Which are the New Delhi based Research Institutions?

Correct Answer NRDC , CSIR , Cement Research Institute of India



Your Answer NRDC , CSIR , Cement Research Institute of India





True/False

Question "Consumer Panel" is a specialized market research technique.


Your Answer False

Match The Following


"What might this be ?" Inkblot test Inkblot test

Aided Recall Depth Research Depth Research

Doesn’t intend to tell Projective techniques Projective techniques

Ease of construction Likert scale Likert scale

True/False



Correct Answer True

Your Answer True

True/False

Question When company prepares a long range plan it is unpublished internal source of information.

Correct Answer True

Your Answer True

Select The Blank



Your Answer Projective technique


Question The impact of promotional slogans on the consumers can be studied with

Correct Answer Association technique

Your Answer Association technique

True/False



Your Answer False


Question Which publications are used for research on Chemical Industry?

Correct Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals

Journal

Your Answer Indian Chemical Directory , Chemical Industry News , Chemical & Petro Chemicals

Journal




Question Spreading the sample through the entire population following a regular pattern is known as

:-

Correct Answer Systematic sampling

Your Answer Systematic sampling

Select The Blank


Correct Answer Problem Definition

Your Answer Analysis



Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center ,

Building Research Institute

Your Answer National Chemical Laboratory, Pune , Industrial Research & Development Center ,




Correct Answer To understand the consumer needs and wants , To explore the new markets , Toanalyze the competitors


the competitors




Your Answer A disapproved method

Select The Blank

Question Through cluster analysis objects/cases are classified into relatively________ group called

cluster.

Correct Answer Homogeneous

Your Answer Homogeneous

Match The Following


Dangler POP POP






Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit

hidden agenda , Complete confidentiality and secrecy of data

Your Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden

agenda , Complete confidentiality and secrecy of data



Select The Blank

Question Multiple Choice is a ________type of question.

Correct Answer Close ended

Your Answer Close ended





Multiple Choice Single AnswerQuestion In the Internet era, qualitative research is possible through :-



Select The Blank

Question ________is an important communication medium that helps recall advertising.

Correct Answer Point of Purchase(POP)items

Your Answer Point of Purchase(POP)items

True/False

Question In the Funnel approach, specific questions come first and general questions later.Correct Answer False

Your Answer False




of research


research

Select The Blank



Your Answer Exploratory research

True/False


Doctors time.

Correct Answer True

Your Answer True

True/False

Question The limitations with regression forecasting is that independent variables must be forecastedbefore forecasting the dependent variables.

Correct Answer True

Your Answer True




Your Answer Minute details of planning data collection , Analysis , Interpretation







True/False


Correct Answer True

Your Answer True

True/False




Question Which are the Export Promotion Councils?

Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem &

Jewellery Export Promotion Council

Your Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem &


True/False

Question The written contract of a research should cover the penalty clause covering deficits such asdelays, inadequate data.

Correct Answer True

Your Answer True


Question The producers in the sellers' market are also forced to take decisions based on the market

information because

Correct Answer The resources are scarce

Your Answer The resources are scarce



Correct Answer Age

Your Answer Age

Select The Blank



Your Answer Information of references and secondary data



Correct Answer Email survey , HTML survey , Downloadable interactive surveysYour Answer Email survey , HTML survey , Downloadable interactive surveys


Question Data of market research cannot be maintained :-

Correct Answer Without experienced and educated research staff

Your Answer Without experienced and educated research staff








Question Identification of Target Population is facilitated by :-

Correct Answer Well defined research objectives , Alternative, reasonable/target population

definitions , Specifications for exclusion in target population

Your Answer Well defined research objectives , Alternative, reasonable/target population definitions ,

Specifications for exclusion in target population

Select The Blank

Question ________are used for National Panel Studies.

Correct Answer Quota controlsYour Answer Quota controls

Select The Blank

Question Finding out the number of vehicles at a given junction is a ________ method.

Correct Answer Direct Observation

Your Answer Direct Observation

LIST OF ATTEMPTED QUESTIONS AND ANSWERS





Your Answer Complete confidentiality and secrecy of data , No deliberate misinterpretations ,

Marketing problems should be designed to suit hidden agenda



Correct Answer Easy Accessibility , Economy , A basis for further research

Your Answer Easy Accessibility , Economy , A basis for further research


Question Checklists are useful for :-

Correct Answer Factual data

Your Answer Factual data


Question Evaluating the question content is the :-

Correct Answer 4th stepYour Answer 3rd step


Question Multidimensional scaling consist of :-

Correct Answer Attribute data , Non attribute data , Similarity and preference

Your Answer Attribute data , Non attribute data , Similarity and preference









Select The Blank


Correct Answer Quota controls

Your Answer Quota controls






the competitors


Question The long form of IMRB is :-Correct Answer Indian Market Research Bureau


True/False

Question Determining the Questionnaire structure is the first step of process of Questionnaire

design.


Your Answer False

True/False



Your Answer False










True/False



Your Answer False



Select The Blank



Your Answer Factor loading



development etc. is an example of :-Correct Answer Government Publications


Select The Blank



Your Answer Disclosure of relevant proprietary data

Multiple Choice Single AnswerQuestion In Delphi method experts or knowledgeable people are invited to give their forecast :-



Select The Blank

Question Data interpretation requires ________ and logical skills.

Correct Answer Qualitative


Select The Blank





Question Short range forecast is done for the duration of :-

Correct Answer Upto 1 year

Your Answer Upto 1 year

Select The Blank










Your Answer Market segment , Understanding buyer behavior , Selecting test markets for various

marketing strategies

Select The Blank


saying something.














Your Answer Attitude Research

True/False

Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options

on basis of some criterion.


Your Answer False

Select The Blank




Match The Following


Post launch research Usage and attitude Usage and attitude

Target respondents Doctors Dealers

Sampling procedure Area sampling Area sampling

Pre launch research Clinical trials and formulations Clinical trials and formulations

True/False



Question Sample size tends to be inversely proportional to cost of sampling.

Correct Answer True

Your Answer True

Select The Blank



Your Answer Pictures

True/False

Question The technique in which respondents are provided with incomplete sentences which

they can complete as they choose to do so, is known as Construction technique.


Your Answer False



consideration :-

Correct Answer What are the problems or opportunities? , What are the decision alternatives? ,Who are the users of the research?

Your Answer What is the cost of the research? , What are the problems or opportunities? , Who are

the users of the research?

True/False



Your Answer False


Question A list of population members used to obtain a sample is known as the:-

Correct Answer Sampling frame

Your Answer Sampling frame

True/False



Your Answer False




Your Answer Market potential







True/False



Correct Answer True

Your Answer True



Correct Answer Conduct brand swot analysisYour Answer Conduct brand swot analysis

True/False


Correct Answer True

Your Answer True

Select The Blank

Question In industrial product research, newer raw materials are studied for ________ andfunctional advantages.

Correct Answer Pricing

Your Answer Pricing



Correct Answer Report for decision makers

Your Answer Report for decision makers

Match The Following












Select The Blank





Your Answer Growing


True/False








Select The BlankQuestion Taking the responses on which political party will win the upcoming election is known as

________.



True/False


Correct Answer True

Your Answer True




Your Answer Free response questions , Unstructured questions




Your Answer To whom the report is submitted, reason for research and official authorization



Correct Answer Age

Your Answer Family life style



story is called :-





True/False


Correct Answer True

Your Answer True

True/False

Question Balance Sheet is an internal unpublished data.Correct Answer False

Your Answer False







Select The Blank

Question In conjoint analysis it may be difficult to ascribe or describe ________ for certain

products.

Correct Answer Attributes

Your Answer Attributes


Question Which is the institution specialising in Pharma Research?

Correct Answer Central Drug Research Institute, Lucknow

Your Answer Central Drug Research Institute, Lucknow

Select The Blank



Your Answer Probing

Select The Blank


Correct Answer Projective techniquesYour Answer Projective techniques




Appropriateness

Your Answer Product Concept testing , Pilot study before National launch

Select The Blank





Your Answer Downloadable interactive surveys

True/False


Correct Answer True

Your Answer True




Your Answer Auto spark , Auto Age





Your Answer Selecting test markets for various marketing strategies , Market segment ,Understanding buyer behavior

True/False



Your Answer False

Match The Following


Automotive Research Association Of India Pune Mumbai




Multiple Choice Single AnswerQuestion Descriptors describing the selection criteria of the individuals needed for the study are

known as:



True/False



Your Answer False







Your Answer No deliberate misinterpretations , Complete confidentiality and secrecy of data

Select The Blank

Question In two mode, two way data of MDS, the products can be compared on the basis of

________ .Correct Answer Objective and perceived attributes

Your Answer Objective and perceived attributes





Multiple Choice Multiple AnswerQuestion Semantic Differential Scale can be used for :-

Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj ,

Rating the success of a new software

Your Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the


Match The Following


Getting the feel of possibility of a candidate winning in an election Telephonic Observation

Exploring the conversion rate at a retail outlet Observation Telephonic

Getting the feedback of demonstration of a food processor Experimental Direct interviews

Getting the responses from experts regarding a new chemical Postal Survey Questionnaire method


Question Validation is fundamental step in research because :-

Correct Answer It ensures that data has accurately measuredYour Answer It ensures that data has accurately measured



Correct Answer Responsibility towards the respondent , Responsibility towards the researcher ,










Your Answer Honest and clear reporting , Briefing regarding study limitation

Select The Blank



Your Answer Problem Definition





Your Answer Research objective , Respondent's willingness to answer questions on the subject

True/False

Question The popularity of Likert scale is due to its ease of construction and administration.Correct Answer True

Your Answer True

True/False


Correct Answer True

Your Answer True



Correct Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation

Journal

Your Answer Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal




Correct Answer Indian Concrete Journal

Your Answer Chemical Manufacturers Directory

Select The Blank

Question Kurtosis is measure of ________ or flatness of curve defined by the frequency

distribution.













Select The Blank

Question Pie chart is a round chart divided into sections denoting ________ associated with eachvalue.



Select The Blank











Your Answer Email survey , Downloadable interactive surveys

True/False


Doctors time.

Correct Answer True

Your Answer True

Select The Blank

Question Data cleaning is done through extensive checks for________.

Correct Answer Consistency and treatment of missing responses



Select The Blank



Your Answer Branching questions








Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The Hotel

was experiencing a decline in business. The Management decided to attract business executives as :-

Correct Answer There was a decline in occupancy in the hotelYour Answer There was a decline in occupancy in the hotel

Select The Blank



Your Answer Socio-economic class

Match The Following


Mother-tongue Assamese Assamese

Food habits Demographic Demographic

Town Classification Metro Metro

Household Structure Joint family Village


Question Market Research involves


Your Answer Collection and Analysis of Data

True/False



Your Answer False




Your Answer Branching questions , Qualifying questions , Opening questions









True/False


Correct Answer True

Your Answer True


Correct Answer Interpretation should be honest and undistorted , Infrequent answers should

not go unnoticed , Objective and fundamental principal should always be dealt first






Your Answer Observation , Personal interview , Telephone interview

True/False


Correct Answer True

Your Answer True

True/False


demonstration.


Your Answer True

Select The Blank



Your Answer Opinion


Question Vendor evaluation has to be done to select best vendor for :-Correct Answer Price , Reliability , Credit

Your Answer Reliability , Credit , Longer relationship


Question Where the Railways, Research, Designs & Standards Organisation is based?

Correct Answer Lucknow

Your Answer Lucknow

True/False



Question Regression analysis can be used in sales forecasting to measure the relationship

between company's sales and other economic variables.

Correct Answer True

Your Answer True




Your Answer Respondent


Question Non hierarchical procedure of cluster analysis further has other subtypes like:-


Your Answer Parallel threshold , Optimizing partitioning





Select The Blank



Your Answer Average

True/False


Correct Answer True

Your Answer False


Question Industrial product research was earlier restricted to :-

Correct Answer Demand Forecasting

Your Answer Demand Forecasting



Correct Answer Diagrammatic Rating ScaleYour Answer Diagrammatic Rating Scale

Select The Blank




Your Answer Munshi







Your Answer Segmental threshold method

True/False



Your Answer False

Select The Blank

Question ________ type of question allow response in affirmative or negative.


Your Answer Dichotomous

True/False



Your Answer False




Appropriateness

Your Answer Product Concept testing , Pilot study before National launch , Packaging

Appropriateness



Correct Answer Timely completion of research , Maintaining data , Dealing with different

situation and problems

Your Answer Dealing with different situation and problems , Timely completion of research , Defining

major problems




Your Answer Illiterate , Literate without formal schooling , Student

Select The Blank



Your Answer Causal




Your Answer Clinical trials under controlled parameters for efficiency and side effects



Select The Blank



Your Answer Exploratory Research



Correct Answer Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future

Your Answer Developing company's sales plan (short and long term) , Setting standards of sales

performance , Estimating total sales force needed in future

True/False



Your Answer False





True/False


Correct Answer True

Your Answer True

Select The Blank



Your Answer Scales




Your Answer Issue of content of the question



Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of

Quota and Territories


Territories

Select The Blank






Match The Following


Wording of the question Step 5 Step 1

Question response format Step 4 Step 3

Typography Step 7 Step 4

Interviewing process Step2 Step2

Select The Blank



Your Answer Motives




Your Answer Personality structure , Deep seated biases


Select The Blank

Question Position Bias is a possibility in ________Questions.

Correct Answer Multiple choice





Your Answer Response

Select The Blank


Correct Answer Rorschach Test

Your Answer Rorschach Test










Your Answer Not disclosed , Illiterate , Literate without formal schooling


Question Constant Sum Scale can be used for :-

Correct Answer How different household would spend a fixed amount in a month , How

different household would spend a fixed amount on entertainment , How different respondents spendtheir Sunday



entertainment






Question In cluster technique when the difference in rating of each attribute is added, this

method is called as :-

Correct Answer Single linkage

Your Answer Average linkage






Question In data analysis, cross tabulation shows the relationship between :-

Correct Answer Two or more variables

Your Answer Two or more variables



Correct Answer Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz=average change in sales per unit changes in advertising expenditure

Your Answer a= expected values of sales at x = 0 , byz =average change in sales per unit changes in

advertising expenditure

True/False

Question In conjoint analysis ranking involves complex trade offs.

Correct Answer True

Your Answer True



Select The Blank



Your Answer Opinion

Select The Blank




Your Answer State Re-organization Commission

True/False

Question Most of the organizations hire outside agencies to carry out extensive research.

Correct Answer True

Your Answer True

Select The Blank


Correct Answer Information of references and secondary dataYour Answer Information of references and secondary data



Correct Answer Delphi method , Munshi Forecasts , Last Horse method





Your Answer Probing questions




Your Answer Nominal Scale


Question The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :-Correct Answer Ordinal Scale

Your Answer Ordinal Scale

Match The Following


Cluster Analysis Relatively homogeneous group Relatively homogeneous group

Regression analysis Relationship between given variable and no. of other variables Relationship

between given variable and no. of other variables



Cojoint analysis Optimum product design application Optimum product design application

Factor Analysis A class of procedures for data reduction and summarization A class of procedures

for data reduction and summarization

True/False









True/False

Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical

and irregular.


Your Answer True

Select The Blank



Your Answer Minimum

Select The Blank

Question Informal interview is a ________ format of data collection.

Correct Answer Unstructured

Your Answer Unstructured






Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS".




Your Answer Competition from major players well entrenched in the market , Inferences about socio-

economic status of consumer was to be found , Company wanted to manufacture watches







Match The Following




Scaling technique Quantify a qualitative data Projective technique




Multiple Choice Single AnswerQuestion The unit about which information is collected for analysis is called:-


Your Answer Element

True/False



Your Answer False

True/False


Correct Answer True

Your Answer True

Select The Blank


________.

Correct Answer Other problems that need to be studied

Your Answer Budget








Your Answer Accurately , Timely



True/False



Your Answer False



Correct Answer Easy Accessibility , Economy , A basis for further researchYour Answer Easy Accessibility , Economy , A basis for further research

True/False

Question The starting point of the semantic differential scale is neutral.


Your Answer False


Question Diagrammatic Rating scale is best used for :-Correct Answer Rural Respondents , Children , Illiterate Respondents

Your Answer Children , Illiterate Respondents

Select The Blank


saying something.



Select The Blank



Your Answer Conclusive Research

True/False


Correct Answer True

Your Answer True




Your Answer Mail survey







True/False

Question Ratio scale does not have a zero point.


Your Answer False

Select The Blank










Question Diagrammatic Rating scale is best used for :-Correct Answer Rural Respondents , Children , Illiterate Respondents


True/False


irregular.


Your Answer True

True/False



Your Answer False

True/False


Correct Answer True

Your Answer True




of researchYour Answer Maintaining data , Dealing with different situation and problems , Timely completion of

research






the competitors

True/False




Correct Answer True

Your Answer True






Question A multivariate technique which attempts to ascertain the relation between a given variable& a no of other variables is known as :-



Select The Blank





Question Handling large amounts of data is possible through :-Correct Answer Data warehousing


True/False



Your Answer False





Select The Blank




True/False


Correct Answer True

Your Answer True

Select The Blank








Select The Blank




value.



Select The Blank



Your Answer Minimum

Select The BlankQuestion The significance of Market Research is increasing due to shift from ________ competition.







True/False

Question Market Research & Marketing Research can be used interchangeably.Correct Answer False

Your Answer False

Match The Following


Dangler POP POP







Your Answer Opinion

True/False










Analysis Study




Territories







True/FalseQuestion Data published by the audit bureau of circulation is an external published data.

Correct Answer True

Your Answer True






Question An ideal Questionnaire :-Correct Answer Is short and concise , Has specific questions , Has uncluttered layout


Select The Blank



Your Answer Scales











Match The Following






Select The Blank










Select The Blank


Correct Answer Self administeredYour Answer Self administered








Question In data analysis, the analysis methods are :-Correct Answer Examine difference , Analyze experimental data , Investigate association


Select The Blank








True/False



Your Answer False





True/False


who are dynamic.


Your Answer False












True/False


irregular.

Correct Answer FalseYour Answer True

True/False



Your Answer False

True/False


Correct Answer True

Your Answer True




of research


research






the competitors

True/False


Correct Answer True

Your Answer True



Correct Answer Cost Benefit Analysis of the dataYour Answer How valuable the data is for the client






Select The Blank










True/False



Your Answer False





Select The Blank




True/False


Correct Answer True

Your Answer True

Select The Blank








Select The Blank


value.



Select The Blank

Question In cluster analysis linkage is based on ________distance or neighbour ruleCorrect Answer Minimum

Your Answer Minimum

Select The Blank










True/False



Your Answer False

Match The Following


Dangler POP POP






Correct Answer OpinionYour Answer Opinion

True/False


Correct Answer True

Your Answer True








Analysis Study


Territories




Unanticipated views of the respondent are obtainedYour Answer They develop rapport with the respondent , They help in exploratory research ,


True/False


Correct Answer True

Your Answer True











Select The Blank



Your Answer Scales









Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument forseeking and recording data

Match The Following






Select The Blank








Select The Blank
















Select The Blank


Correct Answer Findings and implementationYour Answer Research Methodology





True/False



Your Answer False





True/False


who are dynamic.


Your Answer False


Match The Following

Question

Correct Answer

Your Answer

Determine the specific data to be sought

Statement of research purpose

Statement of research purpose

Questionnaire structure

Funnel approach

Funnel approach

Physical characteristic of questionnaire

Typography

Typography



Pretesting

Eliminate flaws

Eliminate flaws

Select The Blank

Question

A factor's eigne value is the sum of________ of factor loading.

Correct AnswerSquare

Your Answer

Square

Select The Blank

Question

Retail Store Audit is a quantitative feedback on________.

Correct Answer

Consumer buying patterns

Your AnswerConsumer buying patterns

True/False

Question

Rural SEC Grid is based on Education and Monthly Household Income

Correct Answer

False

Your Answer

False


Question

A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a

prespecified threshold value from centre is known as :-

Correct Answer

Segmental threshold method

Your Answer

Segmental threshold method

Select The BlankQuestion

In ________ forecast, he collects all information in his mind and based on his vast experience he makes

forecast.

Correct Answer

Munshi

Your Answer

Munshi

Select The Blank

Question



In cluster analysis linkage is based on ________distance or neighbour rule

Correct Answer

Minimum

Your Answer

Minimum


Question

A town can be classified on the basis of population as

Correct AnswerClass I , ClassIII , Metro

Your Answer

Class I , ClassIII , Metro


Question

A Questionnaire can be termed as "Good" when :-

Correct Answer

The respondent can understand the question , The respondent has the necessary information to answer

the questions , If the respondent is willing to provide the necessary informationYour Answer

The respondent can understand the question , If the respondent is willing to provide the necessary

information , It is visually attractive with good layout

True/False

Question

Simple tabulation is the relationship between two or more variables.

Correct Answer

False

Your Answer

False


Question

The respondent is shown clippings of advertisements in which Brand names are deleted. He is then

asked to identify the Brand and the media where it appeared. This is known as :-

Correct Answer

Recognition Test

Your Answer

Recognition Test

True/False

Question

Balance Sheet is an internal unpublished data.

Correct Answer

False

Your Answer

False

Select The Blank



Question

Descriptive research requires the ________ analysis.

Correct Answer

Quantitative

Your Answer

Qualitative

True/False

Question

Market Research & Marketing Research can be used interchangeably.Correct Answer

False

Your Answer

False


Question

District Gazetteer Giving the information about population, public enterprises, development etc. is an

example of :-

Correct AnswerGovernment Publications

Your Answer

Government Publications

True/False

Question

The client or organization should answer the queries of cost v/s benefits of research.

Correct Answer

True

Your Answer

False


Question

Retail Store Audit uses :-

Correct Answer

Random multistratified sampling

Your Answer

Random multistratified sampling


Question

Non hierarchical procedure of cluster analysis further has other subtypes like:-

Correct Answer

Sequential threshold , Parallel threshold , Optimizing partitioning

Your Answer

Parallel threshold , Optimizing partitioning


Question



Subscribers to Retail Store Audit(RSA) receive the report :-

Correct Answer

Monthly

Your Answer

Monthly

Select The Blank

Question

The assumption that the respondents externalization is the process of his internalization is observed in

________.Correct Answer

Thematic Apperception Test

Your Answer

Thematic Apperception Test


Question

Variables such as age, number of customers scales, costs, heights etc. can be measured by

Correct Answer

Ratio ScaleYour Answer

Ratio Scale


Question

The arrangement of data items in a numerical sequence either ascending or descending order is :-

Correct Answer

An array

Your Answer

An array


Question

Point of Purchase(POP) is researched through :-

Correct Answer

Forced Exposure Test

Your Answer

Forced Exposure Test

Select The BlankQuestion

The significance of Market Research is increasing due to shift from ________ competition.

Correct Answer

Price to non price

Your Answer

Price to non price

Select The Blank

Question

Factor analysis is based on linear relationship through which ________ is derived.



Correct Answer

Factor loading

Your Answer

Factor loading


Question

Informal interview is also known as :-

Correct Answer

In-depth interviewYour Answer

In-depth interview


Question

Specialized techniques of Market Research include :-

Correct Answer

National Readership survey , Forced Exposure test , Consumer Panels

Your Answer

National Readership survey , Consumer Panels

Select The Blank

Question

The responsibility of a client towards a research firm include ________.

Correct Answer

Disclosure of relevant proprietary data

Your Answer

Disclosure of relevant proprietary data


Question

What is the publication Report?

Correct Answer

A Report with style, content according to the magazine and journals.

Your Answer

A Report with style, content according to the magazine and journals.


Question

Semantic Differential Scale can be used for :-Correct Answer

Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new

software

Your Answer

Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new

software

Select The Blank

Question

Data interpretation requires ________ and logical skills.



Correct Answer

Qualitative

Your Answer

Quantitative

True/False

Question

The starting point of the semantic differential scale is neutral.

Correct Answer

FalseYour Answer

False


Question

The result of Exploratory Research is :-

Correct Answer

Development of Hypotheses

Your Answer

Development of Hypotheses

True/False

Question

Reports printed by the professional bodies are external unpublished data.

Correct Answer

False

Your Answer

False

Match The Following

Question

Correct Answer

Your Answer

Ranking

Several alternatives compared with each other at same time

Quantify a qualitative data

Scaling technique

Quantify a qualitative data

Several alternatives compared with each other at same time

Double barreled questions

Several responses at once

Several responses at once

Checklist

Check one or more of the responses listed for answers

Check one or more of the responses listed for answers



Select The Blank

Question

Association technique is a type of ________.

Correct Answer

Projective technique

Your Answer

Projective technique

True/False

QuestionClarity in report writing should be there to avoid vagueness and misinterpretation.

Correct Answer

True

Your Answer

True


Question

Transcribing data is involved :-

Correct AnswerCoding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to

magnetic tapes or directly into computers

Your Answer

Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into

computers


Question

What are the factors to be considered in cluster analysis?

Correct Answer

Limited number of clusters due to limitation of market potential , Clusters are not water tight

compartment , Evaluating the quality of cluster is difficult

Your Answer

Limited number of clusters due to limitation of market potential , Clusters are not water tight

compartment , Evaluating the quality of cluster is difficult

Select The Blank

Question

For the semantic differential scale the central point of the scale is a ________.

Correct Answer

Neutral PointYour Answer

Neutral Point


Question

A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is

known as :-

Correct Answer

Factor analysis

Your Answer



Factor analysis


Question

Issues which a Doctors seeks regarding a product are :-

Correct Answer

Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug

concentration in the body

Your Answer

Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drugconcentration in the body

True/False

Question

Ratio scale does not have a zero point.

Correct Answer

False

Your Answer

False


Question

Spreading the sample through the entire population following a regular pattern is known as :-

Correct Answer

Systematic sampling

Your Answer

Systematic sampling

True/False

Question

This question is based on the case study of "THE BOOKSHOP". The Bookshop had a strong position in the

textbook market.

Correct Answer

False

Your Answer

False


Question

Pretesting of Questionnaire includes testing of :-Correct Answer

Question content , Time taken to answer questions , Categorisation

Your Answer

Question content , Time taken to answer questions , Categorisation

Select The Blank

Question

In online surveys,________ works like focus groups.

Correct Answer

Chat sessions



Your Answer

Chat sessions







Question Industrial product research was earlier restricted to :-Correct Answer Demand Forecasting





Question The respondent may refuse to answer a question if he feels it is invading his privacy or

has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire

design?

Correct Answer Evaluating the Question content

Question The National Readership Survey(NRS) investigates :-

Correct Answer Readership by income levels , Readership by Duplication , Readership per copyof publication





Question This question is based on the case study of "BOOK JACKET". The Publishers found that

the market ________.

Correct Answer Was biased towards higher socio-economic group






Appropriateness



Question Retail Store Audit is a quantitative feedback on________.

Correct Answer Consumer buying patterns

Question Cluster Sampling is Non-probability sampling




Question The Retail Store Audit does not measure:-Correct Answer Brand loyalty


Determine the specific data to be sought Statement of research purpose Statement of research

purpose

Questionnaire structure Funnel approach Funnel approach

Physical characteristic of questionnaire Typography Typography

Pretesting Eliminate flaws Final draft



Question Retail Store Audit(RSA) divides India into 4 zones and 22 states.

Correct Answer True


Correct Answer Developing company's sales plan (short and long term) , Setting standards of

sales performance , Estimating total sales force needed in future

Question Sales representative work load depends on average order size.

Correct Answer True

Question In MDS, when the input data is in nominal form, it is called as non-metric MDS.

Correct Answer True

Question In data analysis, the analysis methods are :-Correct Answer Examine difference , Analyze experimental data , Investigate association

Question The ________ objectives are derived from research objectives.

Correct Answer Data




Question What are the disadvantages of Secondary Data?

Correct Answer Inaccuracy , Incompleteness , Unit of Measurement



Question The responsibility of a client towards a research firm include ________.Correct Answer Disclosure of relevant proprietary data



Question Non hierarchical procedure of cluster analysis further has other subtypes like:-






Question Most of the organizations hire outside agencies to carry out extensive research.

Correct Answer True



Question Subscribers to Retail Store Audit(RSA) receive the report :-

Correct Answer Monthly

Question Spices Export Promotion World Trade Center is based at

Correct Answer Cochin



Question The over counter drugs are those which the consumers buy their own with Doctors

advice


Question ________ loading is the corelation between a Factor and variable.Correct Answer Factor










Question ________ type of question allow response in affirmative or negative.


Question The retail store audits and prescription audits carried out by ORG are like ________ at

all chemists .

Correct Answer FMCG PRODUCTS


Correct Answer True


Correct Answer National Readership survey , Forced Exposure test , Consumer PanelsQuestion This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS".




Question Constant Sum Scale (assigning points) can be used for :-

Correct Answer How different household would spend a fixed amount in a

Month , How different household would spend a fixed amount on entertainment , How different

respondents spend their Sunday

Question Through cluster analysis objects/cases are classified intorelatively________ group called cluster. Homogeneous

Question In MDS, when input data is ratio scaled, it is called as

non-metric MDS. Correct Answer False

Select The Blank

Question In Snowball sampling, (samples selected based on the initial set of samples) initial sample

sizes selected using probability methods but additional units are obtained through information supplied

by initial units called________. Correct Answer Referrals


information because


Question Complete________ of respondent and secrecy of data should be maintained. Correct

Answer confidentiality

Question SIRDO is the abbreviation of?

Correct Answer Small Industries Research & Development Organization


Correct Answer Minute details of planning data collection, Analysis

Interpretation

Question ________ can be used for the diagrammatic rating scale. Correct Answer Pictures

Question Mean or average value is used to estimate when data have been

collected using :- Correct Answer Interval or ratio scale

Question ________ type of question allow response in affirmative or

negative. Correct Answer Dichotomous [yes / No]

Question In Conjoint analysis, the assumption is that an individual isIncapable of ranking options on basis of some criterion. Correct Answer False

Question Which of the following is the source of Internal Published Data?

Correct Answer Chairman's Statement

Question The impact of promotional slogans on the consumers can be studied With Correct Answer

Association technique

Question In hierarchical method of cluster analysis is again divided into

Correct Answer Centrioid method, Linkage, Variance

Question Market Research is a ________ industry in India. Correct Answer Growing

Question In resources for marketing research skilled staff plays an

important role in :- Correct Answer Maintaining data, Dealing with different situation and Problems,

Timely completion of research






Correct Answer Observation, Personal interview , Telephone interview

Question Position Bias is a possibility in ________Questions. Correct Answer Multiple choice

Question National Bureau of economic research publishes data for lagging, Coincidental and leading

indicators based on ________. Correct Answer 350 time’s series

Question Multidimensional scaling, does not explain:- Correct Answer Perception about the brands

Question The objective of Questionnaire design is to seek consistency with

Correct Answer Method of data collection , Research objective ,

Respondent's willingness to answer questions on the subjectQuestion In conjoint analysis ranking involves complex trade offs.

Correct Answer True



Question Quota controls are used for National Panel Studies. Correct Answer True

Question Which of the following represents a sampling error ?

Correct Answer Selected sample not representative of the population

Question Close ended Questions are time consuming and costly exercise. Correct Answer False



Question In pre launch research of Pharmaceutical products, it is conductedfor Correct Answer Clinical trials under controlled parameters for efficiency and side effects

Question Reports printed by the professional bodies are external

unpublished data. Correct Answer False




Correct Answer Branching questions , Qualifying questions , Opening

questions



Question The ________ has set up districts and boundaries based on homogeneity of socio-cultural

parameters.




Question "Structured"/ "Unstructured" Questionnaire is a classification

based on the :-


Question In data analysis simple tabulation shows the distribution of :-

Correct Answer One variable at a timeQuestion The questionnaire design is a process involving :-

Correct Answer 10 steps







Correct Answer Munshi Forecasts , Last Horse method , Delphi method








Correct Answer True


Correct Answer National Readership survey , Forced Exposure test , Consumer

Panels



Question In exploratory research, the sample is very large and represents a

class. Correct Answer False

Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The Hotel was

experiencing a decline in business. The Management decided to attract business executives as :-

Correct Answer There was a decline in occupancy in the hotel

Question The responses for the 'education' of a respondent can includeCorrect Answer Not disclosed , Illiterate , Literate without formal

schooling

Question Semantic differential scale is only three point rating scale.




Question This question is based on the case study of "THE BOOKSHOP". What

facilitated the idea of starting a copy service ?




Question Ethics in Marketing Research underline the three basic

responsibilities that includes :- Responsibility towards the respondent , Responsibility towards the

client , Responsibility towards the researcher



Question While determining the interviewing process, the researcher isconfronted with :- Correct Answer Ascertaining the communication media

Select The Blank

Question Long form of NDDB is ________.

Correct Answer National Dairy Development Board

True/False



Question In cluster analysis linkage is based on ________distance or



neighbor rule Correct Answer Minimum

Question The person conducting pharma research should be well qualified so

that not to waste Doctors time.

Correct Answer True

Question Taking the responses on which political party will win the

upcoming election is known as ________.


Question In regression analysis, dependent variables must be measured on

nominal scale. Correct Answer False

Question Factor loading is the correlation between a factor and a variable

in a factor analysis. Correct Answer True

Question A list of population members used to obtain a sample is known as

the:- Correct Answer Sampling frame

Question In trend analysis Y= L x S x C x I where Time = long term

movement, seasonal and cyclical and irregular.


Question While formulating the research purpose the following points should

be taken into consideration :-

Correct Answer What are the problems or opportunities? , What are the

decision alternatives? , Who are the users of the research?

Select The Blank


Correct Answer Rorschach test Inkblot



Correct Answer Cashew Export Promotion Council , Handloom Export Promotion

Council , Gem & Jewellery Export Promotion Council

Question The producers in the sellers' market are also forced to take

decisions based on the market information because


Question What are the various subparts of research objectives?

Correct Answer Research Questions , Hypothesis Development , Research

Boundaries


• Determine the specific data to be sought Statement of research purpose

• Questionnaire structure Funnel approach

• Physical characteristic of questionnaire Typography

• Pretesting Eliminate flaws







Correct Answer Readership by income levels , Readership by Duplication ,

Readership per copy of publication




• Cluster Analysis Relatively homogeneous group

• Regression analysis Relationship between given variable and no. Of othervariables

• Co joint analysis Optimum product design application

• Factor Analysis A class of procedures for data reduction and summarization




Question What is the significance of report?

Correct Answer Quality of report is adjudged by a report , Lead toappropriate actionable policies and decisions. , For future references as secondary

data


Correct Answer Market Share Analysis Study , Market Characteristics Study ,

Establishment of Quota and Territories



Question Following are the characteristics of Factor analysis :-

Correct Answer Uses an advance forms of co-relation analysis to the

responses , Variables that are interrelated and similar are reduced to smaller numbers

of uncorrelated factors. , The model is primarily based on liner relationship

through which factor loading is derived.




Correct Answer To understand the consumer needs and wants , To explore the

new markets , To analyze the competitors

Question In the Funnel approach, specific questions come first and general

questions later.


Question The client or organization should answer the queries of cost v/s

benefits of research.

Correct Answer True


• Post launch research Usage and attitude



• Target respondents Doctors

• Sampling procedure Area sampling

• Pre launch research Clinical trials and formulations

Question For the semantic differential scale the central point of the scale

is a ________.


Question Getting the response for television viewership from a group of

respondents over the period of six months is an example of consumer panel survey.Correct Answer True

Question This question is based on the case study of "BOOK JACKET". The

Publishers found that the market ________.

Correct Answer Was biased towards higher socio-economic group

Question Market Research involves


Question Corollary data in market analysis research is :-

Correct Answer Data related to the product but not about the product





Correct Answer Is an instrument for seeking and recording data , Motivates

a respondent to respond , Facilitates data processing

Match The Following


Skewness Symmetric distribution about mean

Array Numerical sequence either ascending or descending

Simple Tabulation One variable distribution

Cross Tabulation Relationship between two or more variables




Question Projective technique is a subtype of open ended question.Correct Answer True

Question Sampling in which each element has known chance for inclusion in

the study is known as Probability Sampling Correct Answer True


Question Factors affecting consumer decision process include :-

Correct Answer Economic factors , Intrinsic factors , External factors

Select The Blank

Question Kurtosis is measure of ________ or flatness of curve defined by



the frequency distribution. Correct Answer Relative peaked ness



Correct Answer Attribute data , Non attribute data , Similarity and

preference

Question The respondent is shown clippings of advertisements in which Brand

names are deleted. He is then asked to identify the Brand and the media where

it appeared. This is known as :- Correct Answer Recognition Test

Question In data analysis simple tabulation shows the distribution of :-Correct Answer One variable at a time

Question Questionnaire Design is the Integral part of Research Design.

Correct Answer True

Your Answer True


Correct Answer Honest and clear reporting , Briefing regarding study

limitation , Explanation of Report Conclusions and aiding client's application

Question Informal interview is a ________ format of data collection.Correct Answer Unstructured


Correct Answer Cashew Export Promotion Council , Handloom Export Promotion

Council , Gem & Jewellery Export Promotion Council

Question The respondent marks on a continnum between extremes his/her

feelings towards an object. This represents

Correct Answer Scaling techniques

Question Which is the journal available for footware?

Correct Answer Journal of Leather Technologists Association

Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS ". The

company did not have any major threat from competition in the Indian market.


Question Factor loading is the corelation between :-

Correct Answer A factor & a Variable


Correct Answer Well defined research objectives , Alternative,

reasonable/target population definitions , Specifications for exclusion in targetpopulation




Question ________ translates information needs into a set of questions that

a respondent can answer. Correct Answer A Questionnaire

Question Pie chart is a round chart divided into sections denoting ________

associated with each value. Correct Answer percentage



Question In industrial product research the research methodologies adopted

are :- Correct Answer In-depth interviews , Surveys , Application Research

Question In ________ method the research analyst is not concerned with

cause and research relationship. Correct Answer Diagnostic

Question Recall level of Niram Advertisement can be found out by doing :-

Correct Answer Advertisement Effectiveness Study

Question When company prepares a long range plan it is unpublished internalsource of information. Correct Answer True

Question Which publications can be used for research on automobile

industry? Correct Answer Auto spark , Automobile Reporter , Auto Age



Question The ________ uses a cartoon format in which one of the characters

is represented as saying something. Correct Answer Roseinweig test

Select The Blank

Question A factor's eigne value is the sum of________ of factor loading.

Correct Answer Square

Question ________ research describes some aspects of market

Characteristics. Correct Answer Descriptive

? Marketing research Is not a substitute but an Aid to Judgement.

Steps involved in Market research: -

1. Define research purpose / problem

2. Define the research Objective

3. Estimate the value of Information

4. Select the Research Approach

5. Apply research Tactics

6. Compare cost and timings

7. Collect data

8. Analyze and Interpret collected data

9. Make recommendations and conclusions

EXPLORATORY research: - general overview of the situation but don’t have any data available.

a. Personal interviews

b. Industry expert viewsc. Existing secondary data

d. Qualitative research

e. Pilot survey

DESCRIPTIVE – need to obtain very specific picture of the market. Methods used:

Secondary data

Survey

Panels

CASUAL – one variable causes or determines the value of the other variables.



Similar like Lab Experimentation.

Motives – are internalized factors that cause people to behave the way they do.

SECONDARY SOURCES –

• Consumer inputs

• Industrial users

• Research reports

RATIO SCALES:

1) Respondents to indicate their choice by selecting from the options provided –ITEMISED RATING

SCALE

2) Respondents to rate the set of items according to their importance – RANK ORDER SCALE

3) Assign points according to their importance – CONSTANT SUM SCALE

4) How much they agree or disagree with the set of statements – LIKERT SCALE

5) Indicate their attitude towards an organization – SEMANTIC DIFFERENTIAL SCALE

? Nominal scales – variables such as age, sex, occupation, religion, brand awareness.

? Ordinal scales – percentile, median and rank order co relation. Customer asked to show his

preference for a product. PAGE 46

? Interval scales – attitude, opinions, index numbers.? Ratio scales –unlike Interval scale doesn’t have a Zero value

Types of Questions: -

Open-ended Close ended

• Free response Dichotomous

• Probing ranking

• Projective techniques: Checklist

Like showing objects multiple choices

Scaling Page 70

SAMPLING

Probability sampling | Non probability Sampling

? Simple Random | Convenience sampling

? Systematic | Snow ball sampling

? Area sampling | Quota sampling

? Stratified Sampling | Judgement Sampling

1. Systematic – samples selected by applying a regular pattern across the entire population.

2. Snowball – additional set of samples selected based on the initial set of samples

3. Convenience – Easily accessible samples are selected

4. Quota – samples selected including the minimum number from each subgroup in the

population. Like Age, sex, location subgroups

5. Stratified – samples selected randomly from the strata’s in the population6. Area – samples selected as entire subgroups within the population.

7. Simple random – Simple random number tables select samples or computer generated lists

8. Judgement – respondents are chosen on basis of convenience or accessibility.

STEPS in data Analysis

Assemble

Order

Summarize

Select appropriate method



DATA ANALYSIS METHOD

Multi Linear Regression – relationship between a specific variable and the number of other variables. Ex:

dollar sales value of showroom

Co-joint - relative importance of the combination of attributes as viewed by the Customer. Ex: coffee

combination with Cappuccino with or without cinnamon.

Factor – reduce and summarize data.

Cluster – sorting data into clusters that exhibit similar characteristics. Helps identify new product

opportunity and makes data manageable.

Multi dimensional scaling – represents perceptions and preferences of respondents as data points ingeometric space. It identifies attributes and dimensions.

In Delphi method experts or knowledgeable people are invited to give their forecast: -

Without giving reasons



Ranking Several alternatives compared with each other at same time

Scaling technique Quantify a qualitative data

Double barreled questions Several responses at once

Checklist Check one or more of the responses listed for answers





________represents a close ended question.

Scales








Correct Answer True



sample consistent with research objective , Sample survey should be as easy to execute as possibleQuestion Economic indicators in survey method of sales forecasting are :-







Question The limitations with regression forecasting is that independent variables must be

forecasted before forecasting the dependent variables.

Correct Answer True

Consumer panels especially Brand Loyalty of customers





Question Household Structure' is a term used to indicate

Correct Answer Nuclear family/Joint Family/Nuclear with Elders

Your Answer Nuclear family/Joint Family/Nuclear with Elders

Multiple Choice Multiple AnswerQuestion In simple regression Yc = a +byz where :-



Select The Blank

Question The significance of Market Research is increasing due to shift from ________

competition.



Question Which scale indicates the difference in two or more entities?





True/False

Question

Correct Answer

Question

Correct Answer




various marketing strategiesQuestion A questionnaire can be :-

Correct Answer Structured , Disguised , Informal

True/False



Question For the semantic differential scale the central point of the scale is a ________.



Correct Answer True

True/False









True/False



Multiple Choice Multiple AnswerQuestion The responses for the 'education' of a respondent can include









Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center

, Building Research InstituteQuestion The Interviewing process is determined after evaluating the Question content.





sample consistent with research objective , Sample survey should be as easy to execute as possible




True/False



Correct Answer True





Your Answer Recall Test

Multiple Choice Single AnswerQuestion What is ment by the value of Research Information?


Your Answer Actual Cost of Research





Your Answer Significant market demand










Your Answer Facts

Select The Blank



Your Answer Scales



Select The Blank







Doctors time.

Correct Answer True




Match The Following




Scaling technique Quantify a qualitative data Quantify a qualitative data












Question The Factor analysis is designed to :-

Correct Answer Reduce many Variables to fewer underlying factors



story is called :-Correct Answer Thematic Apperception Test

True/False


demonstration.





Question In Delphi method experts or knowledgeable people are invited to give their forecast: -


True/FalseQuestion Market Research & Marketing Research can be used interchangeably.




Question What are the factors to be considered in cluster analysis?

Correct Answer Limited number of clusters due to limitation of market potential , Clusters are not

water tight compartment , Evaluating the quality of cluster is difficult

Your Answer Limited number of clusters due to limitation of market potential , Clusters are not water

tight compartment , Evaluating the quality of cluster is difficult




Your Answer Data analysis


Question The technique through which objects/ cases are classified into relative homogeneous groups

or clusters is known as :-







Select The Blank

Question In ________ method the research analyst is not concerned with cause and research

relationship.













True/FalseQuestion "Consumer Panel" is a specialized market research technique.


Your Answer False

Match The Following


"What might this be ?" Inkblot test Inkblot test

Aided Recall Depth Research Depth Research

Doesn’t intend to tell Projective techniques Projective techniques

Ease of construction Likert scale Likert scale

True/False



Correct Answer True

Your Answer True

True/False

Question When company prepares a long range plan it is unpublished internal source of information.

Correct Answer True

Your Answer True

Select The Blank





Question The impact of promotional slogans on the consumers can be studied withCorrect Answer Association technique


True/False



Your Answer False






Journal


Journal


Question Spreading the sample through the entire population following a regular pattern is known as

:-

Correct Answer Systematic sampling

Your Answer Systematic sampling

Select The Blank



Your Answer Analysis












the competitors




Your Answer A disapproved method

Select The Blank


cluster.



Match The Following


Dangler POP POP








Correct Answer No deliberate misinterpretations , Marketing problems should be designed to suit

hidden agenda , Complete confidentiality and secrecy of data

Your Answer No deliberate misinterpretations , Marketing problems should be designed to suit hidden

agenda , Complete confidentiality and secrecy of data

Select The Blank

Question Multiple Choice is a ________type of question.



Multiple Choice Single AnswerQuestion The conjoint analysis helps to enable company's to :-







Select The Blank

Question ________is an important communication medium that helps recall advertising.Correct Answer Point of Purchase(POP)items

Your Answer Point of Purchase(POP)items

True/False

Question In the Funnel approach, specific questions come first and general questions later.


Your Answer False




of research


research

Select The Blank



Your Answer Exploratory research

True/False


Doctors time.Correct Answer True

Your Answer True

True/False

Question The limitations with regression forecasting is that independent variables must be forecasted

before forecasting the dependent variables.

Correct Answer True

Your Answer True






Your Answer Minute details of planning data collection , Analysis , Interpretation





True/False



True/False


Correct Answer True

Your Answer True



Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem &

Jewellery Export Promotion CouncilYour Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem &


True/False

Question The written contract of a research should cover the penalty clause covering deficits such as

delays, inadequate data.

Correct Answer True

Your Answer True



information because





Correct Answer Age

Your Answer Age

Select The Blank


Correct Answer Information of references and secondary dataYour Answer Information of references and secondary data




Your Answer Email survey , HTML survey , Downloadable interactive surveys




Your Answer Without experienced and educated research staff









Correct Answer Well defined research objectives , Alternative, reasonable/target population

definitions , Specifications for exclusion in target population

Your Answer Well defined research objectives , Alternative, reasonable/target population definitions ,Specifications for exclusion in target population

Select The Blank


Correct Answer Quota controls

Your Answer Quota controls

Select The Blank





True/False



Your Answer False






True/False



Your Answer False

True/False

Question Close ended Questions are time consuming and costly exercise.


Your Answer False

True/False


Correct Answer True

Your Answer True

True/False



Your Answer False







True/False

Question Postal surveys fail because the apparent low cost turns out to be very high due to non

response.

Correct Answer True

Your Answer True

True/False


Correct Answer True

Your Answer True


Question "Care should be taken to prevent respondent fatigue and disinterest." This is taken into

account in which step of the questionnaire design ?

Correct Answer Determining the interviewing process

Your Answer Determining the interviewing process




Your Answer Auto spark , Automobile Reporter , Auto Age

Match The Following


Executive Report Report for decision maker Miniature report containing major facts, findings, and

conclusion.

Pictographs Graphical depiction Graphical depiction

Histograph Vertical bar chart Vertical bar chart

Report for publication Report for general public Report for general public


Question A factor's eigen value is the :-

Correct Answer Sum of squares of its factor loading

Your Answer Sum of squares of its factor loading


Question The responsibility of the research organization towards the respondent is :-

Correct Answer To protect anonymity if agreed

Your Answer To protect anonymity if agreed

True/False


Correct Answer True

Your Answer True

Select The Blank





Your Answer Growing


Question The situation of "don't know" cannot be recorded in :-

Correct Answer Dichotomous questions

Your Answer Dichotomous questions

Select The Blank

Question The ________ uses a cartoon format in which one of the characters is represented as sayingsomething.








Question A process of recognizing and noting people is known as :-Correct Answer Direct Observation Method


True/False



Your Answer False













Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument forseeking and recording data



Select The Blank

Question Manual or personal method is for________.

Correct Answer Selecting and analysis strategy

Your Answer Selecting and analysis strategy

Select The Blank




cluster.



Select The Blank



Your Answer Descriptive

Multiple Choice Multiple AnswerQuestion Factors affecting consumer decision process include :-

Correct Answer Economic factors , Intrinsic factors , External factors

Your Answer Economic factors , Intrinsic factors , External factors





Select The Blank

Question In ________ method the research analyst is not concerned with cause and researchrelationship.



Select The Blank

Question ________ loading is the corelation between a Factor and variable.

Correct Answer Factor

Your Answer Factor

Select The Blank



Your Answer Findings and implementation


Question Factor loading is the corelation between :-

Correct Answer A factor & a Variable

Your Answer A factor & a Variable

Select The Blank





Question Several alternatives have to be compared with each other at the same time in :-

Correct Answer Ranking questions

Your Answer Ranking questions

True/False


Correct Answer True

Your Answer True



Match The Following


Low responses Inaccessibility Inaccessibility

Sampling error Not representative of population Not representative of population

Non-sampling error Recording error Recording error

Sampling Information about population Information about population


Question What is the ideal source to find out the information on who are the manufacturers of paper

chemicals in India?

Correct Answer Indian Chemical Directory

Your Answer Catalogue of Indian Chemical Plant Manufacturers



Correct Answer Uses an advance forms of co-relation analysis to the responses , Variables that are

interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarilybased on liner relationship through which factor loading is derived.

Your Answer Uses an advance forms of co-relation analysis to the responses , Variables that are

interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily

based on liner relationship through which factor loading is derived.


Question The Retail Store Audit does not measure:-

Correct Answer Brand loyalty

Your Answer Brand loyalty


Question Which of the following are the International / National MR players?

Correct Answer IMRB , Gallup/MBA , NFO

Your Answer IMRB , Gallup/MBA , NFO

True/False


Correct Answer True

Your Answer True


Question A questionnaire can be :-

Correct Answer Structured , Disguised , InformalYour Answer Structured , Disguised , A booklet containing information




Appropriateness

Your Answer Product Concept testing , Pilot study before National launch , Packaging Appropriateness





Correct Answer Readership by income levels , Readership by Duplication , Readership per copy of

publication

Your Answer Readership by income levels , Readership by Duplication , Readership per copy of

publication





Select The BlankQuestion Multiple Choice is a ________type of question.




Select The Blank


________.Correct Answer Other problems that need to be studied

Your Answer Other problems that need to be studied





Your Answer Recognition Test












Your Answer Personality structure , Marketing situation , Deep seated biases

Select The Blank

Question The assumption that the respondents externalization is the process of his internalization

is observed in ________.





Select The Blank


saying something.




Question Qualifying questions are :-Correct Answer Used to find whether the person is the right type to provide information

Your Answer Used to find whether the person is the right type to provide information





Multiple Choice Single AnswerQuestion Evaluating the question content is the :-

Correct Answer 4th step

Your Answer 3rd step


Question The producers in the sellers' market are also forced to take decisions based on the

market information because



Select The Blank

Question Leading indicators are also known as ________.

Correct Answer Advanced indicators

Your Answer Advanced indicators

Select The Blank





Question The physical characteristics of the questionnaire are important in motivating the

respondent to participate and complete the form. This is true in case of


Your Answer Mail survey



Correct Answer Age



Your Answer Age






the competitors


Question Scale intervals can be used for the following

Correct Answer Age , Land holdings , Income

Your Answer Occupation , Age , Income

Match The Following


Sales Analysis Preparing sales expenses budget Territory and product

Direct Data Method of market potential measurement Data on actual product Data on actual product

Corollary data Data related to product Data related to product

Sales forecast Cash flow need Cash flow need

True/False


Correct Answer True

Your Answer True


Question The response format is determined in the


Your Answer 4th step



Correct Answer ScalesYour Answer Scales

Select The Blank


Correct Answer Rorschach Test

Your Answer Rorschach Test

True/False





Your Answer False





Multiple Choice Single AnswerQuestion Corollary data in market analysis research is :-

Correct Answer Data related to the product but not about the product

Your Answer Data related to the product but not about the product

True/False


Correct Answer True

Your Answer True

Select The Blank

Question ________ translates information needs into a set of questions that a respondent can

answer.

Correct Answer A Questionnaire

Your Answer A Questionnaire


Question The methods to decide the number of clusters are :-

Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative

size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number.

Your Answer The distance at which clusters are combined can be used as a criteria. , Relative size of

cluster should be meaningful. , Optimizing partitioning method.

True/False



Your Answer False


Question Which institutions should be contacted for research on Paint Chemicals?Correct Answer National Chemical Laboratory, Pune , Industrial Research & Development Center

, Building Research Institute



Select The Blank

Question Research carried out based on the existing data is ________

Correct Answer Secondary research

Your Answer Secondary research



True/False


Correct Answer True

Your Answer True

True/False


Correct Answer True

Your Answer True

True/False


Correct Answer True

Your Answer True



Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories


Territories

True/False



Your Answer False

Select The Blank




True/False

Question The written contract of a research should cover the penalty clause covering deficits such

as delays, inadequate data.

Correct Answer True

Your Answer True

True/False


Correct Answer True

Your Answer True

Select The Blank










Your Answer Honest and clear reporting , Briefing regarding study limitation , Explanation of Report

Conclusions and aiding client's application

Multiple Choice Single AnswerQuestion A multivariate Statistical technique that uses a class of procedures for data reduction &





Question What are the various subparts of research objectives?

Correct Answer Research Questions , Hypothesis Development , Research Boundaries

Your Answer Research Questions , Hypothesis Development , Research Boundaries





Select The Blank

Question Descriptive research requires the ________ analysis.

Correct Answer Quantitative






Match The Following


To understand the effect of cable TV industry on Hindi Cinema Causal Research CausalResearch

To find out the preference of Movie theaters for the youth Descriptive Research Descriptive

Research

To ascertain the possibility of developing Solar Car Exploratory Research Exploratory Research

To understand the buying pattern of Grocery items for a group of housewives over six months

Consumer Panel Survey Consumer Panel Survey










Correct Answer Rural Respondents , Children , Illiterate RespondentsYour Answer Rural Respondents , Children , Illiterate Respondents

True/False


irregular.


Your Answer True

True/False



True/False


Correct Answer True

Your Answer True




of research


research






the competitors

True/False

Question Quota controls are used for National Panel Studies.Correct Answer True

Your Answer True












Select The Blank






Correct Answer Data warehousingYour Answer Data warehousing

True/False



Your Answer False





Select The Blank




True/False


Correct Answer True

Your Answer True

Select The Blank








Select The Blank

Question Pie chart is a round chart divided into sections denoting ________ associated with eachvalue.



Select The Blank



Your Answer Minimum

Select The Blank










True/False



Match The Following


Dangler POP POP







Your Answer Opinion

True/False


Correct Answer True

Your Answer True








Analysis Study

Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota andTerritories







True/False




Correct Answer True

Your Answer True







Correct Answer Is short and concise , Has specific questions , Has uncluttered layoutYour Answer Is short and concise , Has specific questions , Has uncluttered layout

Select The Blank



Your Answer Scales











Match The Following






Select The Blank


Correct Answer Branching questionsYour Answer Checklist





Select The Blank














Correct Answer Examine difference , Analyze experimental data , Investigate associationYour Answer Examine difference , Analyze experimental data , Investigate association

Select The Blank








True/False



Your Answer False





True/False


who are dynamic.


Your Answer False


True/False

Question In exploratory research, the sample is very large and represents a class.Correct Answer False

Your Answer False


Question The first step in data acquisition plan is :-

Correct Answer Formulating Data Objectives

Your Answer Formulating Data Objectives







Your Answer Method of data collection , Research objective , Respondent's willingness to answer

questions on the subject

Match The Following


Sales Analysis Preparing sales expenses budget Territory and product

Direct Data Method of market potential measurement Data on actual product Primary data

Corollary data Data related to product Data related to product

Sales forecast Cash flow need Cash flow need


Question Constant Sum Scale can be used for :-Correct Answer How different household would spend a fixed amount in a month , How

different household would spend a fixed amount on entertainment , How different respondents spend

their Sunday



entertainment

Select The Blank

Question The data must be obtained quickly enough at ________.

Correct Answer Reasonable costs

Your Answer Reasonable costs

Select The Blank



Your Answer Scales

Select The Blank

Question ________is an important communication medium that helps recall advertising.

Correct Answer Point of Purchase(POP)itemsYour Answer Memory Tests



Correct Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem

& Jewellery Export Promotion Council

Your Answer Cashew Export Promotion Council , Handloom Export Promotion Council , Gem &




True/False



Your Answer False





Select The Blank



Your Answer Scales





Select The Blank




Select The Blank

Question Measuring what it is supposed to measure refers to ________.

Correct Answer Validity

Your Answer Reliability





Your Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility

towards the researcher

Select The BlankQuestion The efficiency of OTC products is checked by ________ ONLY




Question A town can be classified on the basis of population as

Correct Answer Class I , ClassIII , Metro

Your Answer Metro , Rural



True/False



Your Answer False

Select The Blank

Question In ________, members are required to maintain diary recording all purchases.

Correct Answer Consumer panels

Your Answer Consumer panels








Question In sales analysis research a sales representative's work load depend on :-Correct Answer Number of clients, Distributors or dealers

Your Answer Number of clients, Distributors or dealers



story is called :-


Your Answer Story Completion Test

Select The Blank

Question Retail Store Audit is a quantitative feedback on________.

Correct Answer Consumer buying patterns

Your Answer Consumer buying patterns



Correct Answer Uses an advance forms of co-relation analysis to the responses , Variables that

are interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is

primarily based on liner relationship through which factor loading is derived.

Your Answer Uses an advance forms of co-relation analysis to the responses , Variables that areinterrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily



Question Several alternatives have to be compared with each other at the same time in :-

Correct Answer Ranking questions

Your Answer Ranking questions

Select The Blank







Question What is Technical Report?

Correct Answer Report for scientific or technically trend people.

Your Answer Report for scientific or technically trend people.




Your Answer The respondent fills the questionnaire

True/False

Question Reports printed by the professional bodies are external unpublished data.


Your Answer False

True/False

Question Motivation research is easy to handle as it deals with qualitative variables in human

beings who are dynamic.


Your Answer False

True/False

Question The client or organization should answer the queries of cost v/s benefits of research.

Correct Answer True

Your Answer True

True/False

Question Projective technique is a subtype of open ended question.

Correct Answer True

Your Answer False



Correct Answer Amount of Drugs required , Indications for prescription , Efficiency over all timeneeded for drug concentration in the body

Your Answer Amount of Drugs required , Efficiency over all time needed for drug concentration in the

body , Price of the drug




Your Answer Examine difference , Analyze experimental data , Graphical method



Select The Blank




True/False

Question The limitations with regression forecasting is that independent variables must be

forecasted before forecasting the dependent variables.

Correct Answer True

Your Answer True

True/False



Your Answer False



Correct Answer Report for decision makersYour Answer Report for decision makers

Match The Following








Correct Answer Readership by income levels , Readership by Duplication , Readership per copy

of publication

Your Answer Readership by income levels , Readership by Duplication , Readership per copy of

publication




design?

Correct Answer Evaluating the Question content

Your Answer Evaluating the Question content

True/False




Correct Answer True

Your Answer False

True/False

Question A manufacturer is able to know the real off take of the product at a retail level through

Retail Store Audit.

Correct Answer True

Your Answer True




Your Answer Telephone survey , HTML survey , Downloadable interactive surveys


Question SIRDO is the abbreviation of ?

Correct Answer Small Industries Research & Development Organization

Your Answer Small Industries Research & Development Organization


Question A factor's eigen value is the :-

Correct Answer Sum of squares of its factor loading

Your Answer Sum of squares of its factor loading


Select The Blank








Your Answer Understanding buyer behavior , Selecting test markets for various marketing strategies ,

Market segment

Select The Blank

Question Through cluster analysis objects/cases are classified into relatively________ group

called cluster.



Select The Blank



Question The retail store audits and prescription audits carried out by ORG are like ________ at

all chemists .


Your Answer FMCG PRODUCTS

True/False

Question Sampling in which each element has known chance for inclusion in the study is known as

Probability Sampling

Correct Answer True

Your Answer True


Question In Delphi method experts or knowledgeable people are invited to give their forecast :-




Question In cluster analysis, a linkage method based on average distance between all pairs of

objects where one member of the pair is from each of the cluster, it is called as :-Correct Answer Average linkage

Your Answer Ward method


Question The types of report are

Correct Answer Technical report , Publication Report , Executive Report

Your Answer Technical report , Publication Report , Executive Report




Your Answer Type of questions to use

True/False

Question Likert Scale allows the respondents to either agree or disagree with the statement.

Correct Answer True

Your Answer True

True/FalseQuestion In data interpretation, cross tabulation is the distribution of one variables.


Your Answer False

Select The Blank




Your Answer National Research Association








Question Lost Horse method is also called as :-

Correct Answer Value judgment

Your Answer Value judgment

Select The Blank




True/False

Question The starting point of the semantic differential scale is neutral.







the competitors





True/False



Your Answer True

True/False


demonstration.


Your Answer False













Multiple Choice Multiple AnswerQuestion Scale intervals can be used for the following


Your Answer Age , Income , Occupation








Your Answer Class I , Metro , Rural





Your Answer Recognition Test


Question The technique through which objects/ cases are classified into relative homogeneous

groups or clusters is known as :-





summarization is known as :-Correct Answer Factor analysis


Select The Blank



Your Answer Scales







Select The Blank



Your Answer Growing





Your Answer Responsibility towards the respondent , Responsibility towards the client , Responsibility

towards the researcher



Correct Answer Selected sample not representative of the populationYour Answer Selected sample not representative of the population


Question Which of the following are the International / National MR players?

Correct Answer IMRB , Gallup/MBA , NFO

Your Answer IMF , IMRB , NFO

True/False



Your Answer False

True/False

Question In MDS, two-way modes, products can be compared on objective and perceived

attributes.

Correct Answer True

Your Answer True

Select The BlankQuestion Taking the responses on which political party will win the upcoming election is known as

________.



Match The Following










Correct Answer Motivates a respondent to respond , Facilitates data processing , Is aninstrument for seeking and recording data





Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative

size of cluster should be meaningful. , Theoretical or practical consideration may suggest same number.

Your Answer The distance at which clusters are combined can be used as a criteria. , Relative size of

cluster should be meaningful. , Theoretical or practical consideration may suggest same number.





Match The Following


Conjoint Analysis Brand swot analysis Dependent variables and variance

Regression Analysis Standard deviation = 6y= Standard deviation = 6y=

Cluster Analysis Hierarchical and non hierarchical methods Hierarchical and non hierarchical

methods

Factor Analysis Eigen value & communality Variance and factor loading

Select The BlankQuestion The significance of Market Research is increasing due to shift from ________

competition.



Select The Blank

Question The variable ________indicates the Religion of the respondent.

Correct Answer Sikh

Your Answer Sikh



True/False


Correct Answer True

Your Answer False




design?Correct Answer Evaluating the Question content

Your Answer Determining the wordings of the question

Select The Blank







known as:




Question Lost Horse method is also called as :-

Correct Answer Value judgment

Your Answer Value judgment

Select The Blank

Question The assumption that the respondents externalization is the process of his internalization is

observed in ________.






Your Answer In-depth interviews , Surveys , Application Research

Match The Following


To understand the effect of cable TV industry on Hindi Cinema Causal Research Causal Research

To find out the preference of Movie theaters for the youth Descriptive Research Descriptive Research

To ascertain the possibility of developing Solar Car Exploratory Research Consumer Panel Survey

To understand the buying pattern of Grocery items for a group of housewives over six months Consumer

Panel Survey Causal Research







Select The Blank


________.

Correct Answer Other problems that need to be studiedYour Answer Other problems that need to be studied

True/False



Your Answer True


Question What is the significance of report?

Correct Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and

decisions. , For future references as secondary dataYour Answer Quality of report is adjudged by a report , Lead to appropriate actionable policies and

decisions. , For future references as secondary data

Select The Blank

Question A factor's eigne value is the sum of________ of factor loading.

Correct Answer Square

Your Answer Square



Correct Answer Selected sample not representative of the population

Your Answer Selected sample not representative of the population

Select The Blank

Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution.







True/False


Correct Answer True

Your Answer True

True/False


demonstration.


Your Answer True






Your Answer Facts






the competitors





Select The Blank








True/False

Question Determining the Questionnaire structure is the first step of process of Questionnaire design.


Your Answer False




Your Answer Inaccuracy , Incompleteness , Unit of Measurement

Match The Following


Dangler POP POP






Correct Answer Report for decision makers

Your Answer Report for scientific or technically trend people.





Correct Answer Is an instrument for seeking and recording data , Motivates a respondent to respond ,

Facilitates data processing




Question Demographic information and identification information is :-

Correct Answer Towards the end of the interview

Your Answer At the beginning of the interview

Select The BlankQuestion The efficiency of OTC products is checked by ________ ONLY



True/False



Your Answer False

True/False

Question Semantic differential scale is only three point rating scale.Correct Answer False

Your Answer False

Select The Blank

Question Leading indicators are also known as ________.

Correct Answer Advanced indicators

Your Answer Advanced indicators






Question In hierarchical method of cluster analysis is again divided into :-

Correct Answer Linkage , Variance , Centrioid method

Your Answer Linkage , Variance , Centrioid method

Select The Blank




True/False


Correct Answer True

Your Answer True

True/False

Question In Conjoint analysis, the assumption is that an individual is incapable of ranking options on

basis of some criterion.


Your Answer False




Question The long form of IMRB is :-

Correct Answer Indian Market Research Bureau






Multiple Choice Multiple AnswerQuestion Which are the New Delhi based Research Institutions?






Your Answer Email survey , HTML survey , Downloadable interactive surveys


Question The producers in the sellers' market are also forced to take decisions based on the marketinformation because



Select The Blank



Your Answer Not subjecting to unwanted research




Journal


Journal

Select The Blank



Your Answer Growing

True/False

Question The technique in which respondents are provided with incomplete sentences which they cancomplete as they choose to do so, is known as Construction technique.


Your Answer False

True/False


Correct Answer True

Your Answer True


Question A Questionnaire can be termed as "Good" when :-



Correct Answer The respondent can understand the question , The respondent has the necessary

information to answer the questions , If the respondent is willing to provide the necessary information

Your Answer The respondent can understand the question , The respondent has the necessary

information to answer the questions , If the respondent is willing to provide the necessary information

Select The Blank



Your Answer Knowledge


True/False

Question Exporting is the only avenue of entry into foreign market


Your Answer False

Select The Blank

Question ________ related to a number of productsCorrect Answer Length

Your Answer Length


Question What does promotion encompass?

Correct Answer Advertising

Your Answer Advertising


Question What are the advantages of personal selling?

Correct Answer To provide technical information to the buyers , To know the buyer's reaction

instantaneously

Your Answer To make public aware about the products , To know the buyer's reaction

instantaneously


Question What is the avenue of entry into foreign markets?

Correct Answer Contract manufacturing

Your Answer Contract manufacturing

True/False

Question In international marketing, cultural dimensions include customs, traditions

Correct Answer True

Your Answer True

True/False

Question This question is based on the case study "Chow Flowers Co. Ltd.". The largest importer

was the United States, absorbing over 40% of all exports.

Correct Answer True



Your Answer True

True/False

Question A research proposal describes a plan for conducting & controlling research project.

Correct Answer True

Your Answer True


Question Under what circumstance is unified advertising policy possible?Correct Answer Custom, culture and demand are same

Your Answer Custom, culture and demand are same


Question Which of the following is not investment entry?

Correct Answer Joint venture:11-89

Your Answer Joint venture:11-89

Multiple Choice Single AnswerQuestion Which of the following is not included in foreign environment?

Correct Answer Local dimension

Your Answer Local dimension


Question How does the customer know about the product & is influenced to buy it?

Correct Answer Advertising , Publicity , Sales promotion

Your Answer Publicity , Advertising

True/False

Question In ethnocentric orientation, local and foreign market are same

Correct Answer True

Your Answer True

Select The Blank

Question In export pricing, ________ used for billing

Correct Answer Currency of the purchaser's country

Your Answer Currency of the purchaser's country

Match The Following


Trade fairs Knowing new technological trends Knowing new technological trends

Direct mailing Target audience Target audience

Sales literature Price list General audience

Personal selling Industrial market Industrial market




Question When a manufacturer exports indirectly, what does he do?

Correct Answer He transfers the responsibility for the selling job to some other organization

Your Answer He sells goods to the customers through official distributors in foreign markets


Question What marketing technique is used to know international marketing need?

Correct Answer Marketing information & researchYour Answer Marketing information & research

Select The Blank

Question The main elements of ________dimensions include per capita GDP

Correct Answer Economic

Your Answer Economic

Select The Blank

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk PrivateLimited, is a ________ unit, was one of the leading Indian manufacturers & exporters of silk fabrics &

made-ups

Correct Answer 100% export oriented

Your Answer 100% export oriented


Question What does "currency used for billing" stand for?

Correct Answer Currency of the purchaser's currency , Leading international currency

Your Answer Currency of the purchaser's currency , Leading international currency


Question Which of the following are among the top ten suppliers together accounting for over

60% of total imports?

Correct Answer China , Germany

Your Answer China , Germany

True/False

Question As regards imports into India, Germany is among the top ten suppliers accounting for

over 60% of total imports.



Question What are the techniques used to collect information regarding market need?

Correct Answer Marketing information , Research

Your Answer Marketing information , Research




Question This question is based on the case study 'AB Enterprises'. What was the initial problem

faced by the importers?

Correct Answer Defect in packaging material

Your Answer Defect in packaging material

Select The Blank

Question ________ is important aspect of international physical distribution.

Correct Answer Warehousing

Your Answer Warehousing

Select The Blank

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental preferred to

conduct sales in the US market through ________

Correct Answer An agent

Your Answer Distributor


Question What is not included in social environment?

Correct Answer Growth ratesYour Answer Growth rates


Question What does product-mix decision include?

Correct Answer Packaging

Your Answer Packaging

True/False

Question In polycentric approach, each country is treated as separate entity

Correct Answer True

Your Answer True


Question What does political environment include?

Correct Answer Legal dimension

Your Answer Legal dimension

Select The Blank

Question ________ banks also have good deal of information on commercial agents in variouscountries.

Correct Answer International Merchant

Your Answer International Merchant

Select The Blank

Question This question is based on the case study "Oriental Silk Pvt. Ltd.". By 1983, the company's

sales were of the order of ________ .

Correct Answer Rs.600 million

Your Answer Rs.600 million




Question In which year did India became the world's 13th largest exporter?

Correct Answer 1950

Your Answer 1950

True/False

Question Buyers of general equipments prefer to deal directly with the manufacturers.


Your Answer False


Question In product planning for export, length is related to

Correct Answer Number of products

Your Answer Number of products


Question What is the advantage of direct exporting?

Correct Answer Greater control over distributionYour Answer Lesser start up cost


Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Which products did

help USA to become the largest importer?

Correct Answer Silk fabrics , Made-ups

Your Answer Silk fabrics , Made-ups


Question What are the roles of price in the overall export marketing strategies?

Correct Answer Creating competitive market , Export enhancing , Affecting profit

Your Answer Export enhancing , Affecting profit

Select The Blank

Question ________ can affect the competitiveness of researcher's product against products made

within the market.

Correct Answer Tariffs

Your Answer Tariffs


Question What is correct according to geocentric orientation?

Correct Answer Companies view the entire world as a single market , Uniform inventory

management & training

Your Answer Companies view the entire world as a single market , Uniform inventory management &

training

Match The Following




Indirect exporting Home-based merchant Home-based merchant

Business dimensions Channel network Channel network

Legal dimensions Copyright Copyright

Licensing arrangement Use of patent Use of patent

Multiple Choice Multiple AnswerQuestion What are the special schemes of ECGC?

Correct Answer Packing credit guarantee , Post-shipment credit guarantee

Your Answer Packing credit guarantee , Post-shipment credit guarantee


Question How does the product reach to the buyer?

Correct Answer Distribution , Transportation

Your Answer Distribution , Transportation

True/False

Question Bargaining styles differ greatly across nations.


Your Answer True


Question What is important to take pricing decision?

Correct Answer Competition

Your Answer Competition


Question People enter export markets for a variety of reasons like :-

Correct Answer Recession in domestic market , Higher profitability , Utilization of export

incentives

Your Answer Recession in domestic market , Higher profitability , Utilization of export incentives


Question What does channel-mix decision include?

Correct Answer Intermediaries

Your Answer Intermediaries

Marketing Research

Total Set –2

Dangler POP

POP Communication medium

Opinion Polls Daily basis

Corporate Image Study Advertising research



Rating the views regarding the product or a service Itemized rating scale

Ranking the attributes as per the preferences Rank Order Scale

Indication of two or more entities being different from each other Nominal Scale

Placing different entities in relative position Ordinal Scale

"What might this be ?" Inkblot test

Aided Recall Depth Research

Doesn’t intend to tell Projective techniques

Ease of construction Likert scale

Automotive Research Association Of India Pune

Bharat Leather Corpn. Ltd. Agra

Cashew Corporation Of India Ltd. Cochin

Cement Corporation Of India Ltd. New Delhi

Set 1

Question Measurement of Attitudes is done through :-

Correct Answer Scaling techniques

Question The variable ________indicates the Religion of the respondent.

Correct Answer Sikh



Correct Answer Indian Concrete Journal



Appropriateness



Question In regression analysis, dependent variables must be measured on nominal scale.













Correct Answer True



Question The technique in which respondents are provided with incomplete sentences which they can

complete as they choose to do so, is known as Construction technique.



Correct Answer Uses an advance forms of co-relation analysis to the responses , Variables that are

interrelated and similar are reduced to smaller numbers of uncorrelated factors. , The model is primarily


Question This Question is based on the case study of "THE BOOKSHOP". What facilitated the idea of

starting a copy service ?Correct Answer Availability of the shop next door on lease


Correct Answer True


Correct Answer Free response Questions , Probing Questions , Unstructured Questions




Correct Answer The distance at which clusters are combined can be used as a criteria. , Relative size of

cluster should be meaningful. , Theoretical or practical consideration may suggest same number.




Correct Answer Developing company's sales plan (short and long term) , Setting standards of sales

performance , Estimating total sales force needed in future

Question The ________ uses a cartoon format in which one of the characters is represented as saying

something.







Question Point of Purchase(POP) is researched through :-Correct Answer Forced Exposure Test

Question The accuracy and reliability of sampling data is affected by two different types of errors :-

Correct Answer Sampling errors and Non-sampling errors

Question Complete________ of respondent and secrecy of data should be maintained.

Correct Answer confidentiality

Question Causal Research Design is also known as :-

Correct Answer Experimental Research Design



Question The client or organization should answer the queries of cost v/s benefits of research.

Correct Answer True


consideration :-

Correct Answer What are the problems or opportunities? , What are the decision alternatives? , Who

are the users of the research?

Question Dichotomous form of Questions can be observed in :-Correct Answer Branching Questions , Qualifying Questions , Opening Questions

Question Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution.



Correct Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota

and Territories




Correct Answer True

Question Getting the response for television viewership from a group of respondents over the period

of six months is an example of consumer panel survey.

Correct Answer True

Question Which of the following methods is not used for descriptive research?

Correct Answer Experiments

Question In MDS, two-way modes, products can be compared on objective and perceived attributes.

Correct Answer True

Question Taking the responses on which political party will win the upcoming election is known as

________.




Question Munshi forecasts are based on :-

Correct Answer His vast experience













Set 2


Correct Answer True



of research

Question Pretesting gives an advanced view of :-

Correct Answer Interview limitations , Data gathering task , Outcome with reference to objective


Correct Answer True

Question In two mode, two way data of MDS, the products can be compared on the basis of ________

.

Correct Answer Objective and perceived attributes



Question The respondent is shown clippings of advertisements in which Brand names are deleted. He

is then asked to identify the Brand and the media where it appeared. This is known as :-


Question Clarity in report writing should be there to avoid vagueness and misinterpretation.

Correct Answer True

Question The retail store audits and prescription audits carried out by ORG are like ________ at all

chemists .


Question What is coding?

Correct Answer Assigning a code number to each possible response to the question

Question This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". The

company did not have any major threat from competition in the Indian market.







who are dynamic.


Question Information pertaining to the population is which type of data?

Correct Answer Demographic Data





Question The assumption that the respondents externalization is the process of his internalization is

observed in ________.


Question The response format is determined in the


Question Market Research & Marketing Research can be used interchangeably.Correct Answer False







Question In Snowball sampling, initial sample sizes selected using probability methods but additional

units are obtained through information supplied by initial units called________.

Correct Answer Refferals

Question Scale intervals can be used for the following









known as:


Question Likert Scale allows the respondents to either agree or disagree with the statement.

Correct Answer True







cluster.




Question The researcher must work according to the client's biases, prejudices and prejudgment.


Question Pretesting is one of the stages of Questionnaire design.

Correct Answer True

Question This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The

management was considering attracting business executives, before that, it ________.

Correct Answer Wanted to study the data of guests already available with the hotel

Question The arrangement of data items in a numerical sequence either ascending or descendingorder is :-

Correct Answer An array

Question In hierarchical method of cluster analysis is again divided into :-

Correct Answer Linkage , Variance , Centrioid method





Question In sales analysis research a sales representative's work load depend on :-

Correct Answer Number of clients, Distributors or dealers

Question Semantic Differential Scale can be used for :-

Correct Answer Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the


Question Measuring what it is supposed to measure refers to ________.

Correct Answer Validity








irregular.


Unsolved/Skipped Questions

Implanting rumors in the market is a form of corporate espionage.

True

False

The producers in the sellers' market are also forced to take decisions based on the market information

because

The resources are scarce

There is cut throught competition

Due to the government regulations



To cut the costs

Factors affecting consumer decision process include :-

Economic factors

Intrinsic factors

External factors

Communication medium

Market Research is an inexact science.

True

False

What is the responsibility of client in problem determination?

Monitor competitive and market environment

Giving proper information to respondent

Adapting Strategy for analysis

Transferring data

In absence of proper Planning/ Analysis /Problem Definition/ Information the market research becomes

a data collection exercise.










True/False


irregular.


Your Answer True

True/False



Your Answer False

True/FalseQuestion Descriptive research is a type of conclusive research.

Correct Answer True

Your Answer True




of research


research








the competitors

True/False


Correct Answer True

Your Answer True










Select The Blank








True/False



Your Answer False





Select The Blank

Question ________ is the determinant of how people act.Correct Answer Knowledge


True/False


Correct Answer True

Your Answer True

Select The Blank










Select The Blank


value.

Correct Answer percentageYour Answer percentage

Select The Blank



Your Answer Minimum

Select The Blank








True/False



Your Answer False

Match The Following


Dangler POP POP







Your Answer Opinion

True/False


Correct Answer True

Your Answer True










Analysis Study


Territories







True/False


Correct Answer True

Your Answer True









Select The Blank



Your Answer Scales






Question A Questionnaire :-Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for




Match The Following








Select The Blank








Select The Blank













Select The Blank








True/False

Question Simple tabulation is the relationship between two or more variables.Correct Answer False

Your Answer False





True/False


who are dynamic.




Your Answer False

Documents

Marketing Research OLD