OcadoThe Green E-Retailer

GRELA ALEXANDRE

Scheme of the presentation

Intoduction

The company

Its environment

Its communication

Conclusion

Introduction

Ocado is the #1 online grocery shop but to continue to be it has to face challenges as most of classic retailers are now

coming online and delivering the same kind of services.

The company Key facts

Founded by former Goldman Sachs bankers in 2002 / Entered in the FTSE 250 by 2010.

Based in Hatfield, Hettfordshire (UK).

E-retailer and Delivery company.

Operates over England and Wales.

The company Philosophy, Marketing choices and Competitive

advantage

Ocado's motto: "Delivering quality products that are both healthy and tasty straight to your door but considering our carbon footprint".

Ocado's Marketing Philosophy: "Do not depending on anyone, it is better homemade".

Ocado is the leader in internet based, environmentally friendly online retailer.

The company Ressource planning

The Bosses

The Business

The client

The Company Porter's Five Forces

Competitors try to reach E Business

Traditional retailers are starting to develop the service

Multiple suppliers

Threat from Waitrose to bust the agreement

Still limited due to proximity shops

The company CRM methods

Ocado consider its clients as their #1 priority.

They are always maintaining the discussion on the Social Networks (Facebook, Twitter).

They use user friendly delivery methods such as phone Apps on all the platforms.

The delivery is free over £40 and place a feedback card in each one of those.

They are also really involved in environmental protection.

Developed the Delivery pass.

Its environment Competition

Premium

Internet Based

Low prices

Traditionally based

Its communication The Ad Agency and the "Mix"

Ocado posesses its own creative studio and produces its own campaigns, as the founders say: "it's better homemade".

Ocado has already used either TV commercials and Outdoor advertising.

Its communication Examples

Its communication Examples

http://www.youtube.com/watch?v=jTTQ99tu5l8&feature=youtube_gdata_player

Conclusion

Ocado is turning to be the most carbon efficient grocery shop online, the next step will definitely be to expand

their warehouses network in order to cover the entire UK.

OcadoThe Green E-Retailer

GRELA ALEXANDRE