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ConvergeSouth 2013
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Social Media #CS2013October 11, 2013
New in SocialHot. Trends. Now.
Social Trends Content- Shorter. Micro. Faster
Engagement tools= 15 to 3 second rule Vine, Instagram, SnapChat
Hail to the #Hashtag Social Engagment/Gamification= linking to
loyalty Smarter analytics & insights (better for local) Embedding
Content Even Went Micro
Integration: Social Feeds
Instagram= InstaEngagement
7
What’s Changing in Social- Community Manager’s Role- Better Integration- Social Gifting & Offers
8
The Future!! What’s Next Tomorrow
Best Ways To Stay On Top of Social Trends Do what we are doing here Attend webinars Find brands, people, causes, etc. that
match you and see how they engage Read Mashable Become a developer
How to Perform Better In Social
C O N F I D E N
T I A L 10
Have A Strategy
Identify What Your Social Media Efforts Trying To Do
• To Increase fan participation• Make your brand experience top of mind• Drive general awareness of offerings• Take fan awareness to their levels• Drive fans to places
VoiceUtilize the best listening tools for your
topic or organizationTracking- How to measure the ROE and ROI
& decide when to revamp your strategiesDetermine when to leverage new tools Improve or boost your reach on platformsResponding to events in your areaModerate
Developing The Voice
Think what you want from a pageTreat fans like it is opening dayBe playful, but not confusing or off brandChange voice for customer service issues
What #DoesntorDidntWork
Ways to Improve
C O N F I D E N
T I A L 16
Learnings For You To Take Home
18
Questions