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Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
WHO ARE ICLICK?
2009 9 600 +
200+ 3,000+ 200+
Year founded Regional Offices No. of staff
Fortune 500 clients Total Number of clients Data and technology engineers
China’s LARGEST independent digital marketing technology company
Expertise in CHINESE media and audiences
Developed the FIRST Programmatic Ad Platform in China
One of the BIGGEST proprietary user and transactional databases in China
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
WHAT DO WE DO?
We connect global advertisers with
Digital China.
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
WHAT WE’VE BEEN UP TO
Acquired in 2014
Raised US$60M in 2014
Acquired in 2015
2009— Established in Hong Kong with a
vision to redefine the digital marketplace with data, insights and innovations
2010— Opened 3 offices in China
(Beijing, Shanghai and Shenzhen) to support growing business demand
2011— Built first-of-its-kind R&D centre
in China with advanced data mining and algorithmic technology capabilities for
cross-channel advertising
2012— Expanded regional footprint with
office openings in Taiwan and Singapore
2015
— Acquired OptAim, the largest
mobile DSP in China
2009— First in Hong Kong to introduce
platform-based data-driven digital solutions, focusing primarily on search
2010— One of the first players
connected with China’s programmatic display inventories
2012— Gained exceptional recognition in
winning “Deloitte Technology Fast 500 Asia Pacific” and “Deloitte Technology Fast 50 China”
awards
2014
— Received US$60m investment from BlueFocus
— Acquired Buzzinate, social sharing data
collator across 300,000 websites, huge upside for DMP
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
THE SUPER 3 – B.A.T
The Super 3: Baidu, Alibaba, Tencent
Video Search Browser Social Mobile E-Commerce Other
Owned IPs and Partnerships
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
DIGITAL CHALLENGES IN CHINA
DIFFICULT BUSINESS
AND CULTURAL ACCESS
NO STRONG
TECHNOLOGY & DATA
NO TRANSPARENCY
1 2 3
MARKET AND INDUSTRY FRAGMENTATION
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
ICLICK VALUE PROPOSITION
OPEN ACCESS WITH MARKET EXPERTISE
STRONG AD TECH
PLATFORM AND DATA
TRANSPARENCY
1 2 3
MARKET AND INDUSTRY TRANSPARENCY
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
OUR SOLUTION
x·m·o
n. i-Click’s proprietary cross channel demand side technology platform, built from the ground up to connect global advertisers and brands with Chinese audiences.
Cross Marketplace Optimization XMO
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
WHAT SETS US APART? ACCESS
Portals Video Platforms Premium Verticals
MobileAd ExchangeSearch Engines
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
WHAT SETS US APART? DATA
% o
f C
hin
a A
ud
ien
ce in
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ry p
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l
Cross-channel Capability
Rocket Fuel
iPinYou
TURN
ADZ Marin Software
Baidu
XMO
Bubble size = Reach of China Audience
MediaMath
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
THE DATA WE CAPTURE
DEMOGRAPHICS DATA
Gender, Age Group, Income Range, Language,
Geo-location
CONTEXTUAL DATA
The category of website and semantic meaning of
individual content
SEARCH DATA
Search terms and keyword led audience to the page
SHARING DATA
What content has been shared and to whom it was
shared
INTENT DATA
All actions have been taken by audience
Relevance
Awareness
Interest /
Consideration
Engagement
Purchase
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
THE DATA WE CAPTURE
DEMOGRAPHICS DATA Gender, Age Group, Income Range, Language, Geo-
location
CONTEXTUAL DATA
The category of website and semantic meaning of individual content
SEARCH DATA
Search terms and keyword led audience to the page
SHARING DATA
What content has been shared and to whom it was
shared
INTENT DATA
All actions have been taken by audience
Conve
rsio
n J
ourn
ey
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
WHAT SETS US APART? TECH
XMO
TECHNOLOGY
DATA
SERVICES
Search
Display
Video
Mobile
Direct Advertisers
Agency Partners
Trading Desks
Search Engines
Ad Exchanges
Direct Publishers
Ad Networks
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
OUR CURRENT PRODUCTS
Search Ra ise a wa re n e s s a n d e n ga ge you r u se rs th rou gh p a id se a rch a cro s s a ll Ch in e se s e a rch e n gin e s . Le ve ra ge ou r e xclu s ive p a rtn e rsh ip with Ba id u .
Paid Search
Display Audience Targeting & Retargeting Re a ch you r ta rge t a u d ie n ce u s in g iClick’s 1B cookie s , wh e re ve r th e y a re a n d a cro s s p re m iu m /b ra n d sa fe e n viron m e n ts .
Programmatic, Premium Direct, and Ad Network desktop banners.
Premium Video Cre a te a wa re n e s s o f you r b ra n d in p re m iu m vid e o e n viron m e n ts to a n e n ga gin g, a u d ie n ce .
Premio: International and Chinese non-skippable 15 + 30s pre-rolls.
Mobile Cre a te on lin e b u zz b y re a ch in g u se rs on th e ir m ob ile d e vice s . Ta p in to ou r p re m iu m a p p in ve n to ry a n d s tra te gic p a r tn e rsh ip with Te n ce n t
MoSocial, MoFeeds, MoTV: In-app, In-Feed, Open Splash banners and videos
XMO
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
TWO QUESTIONS TO ASK
Do you (your client) want to advertise into China?
Do you (your client) want to target the Chinese audience that are coming out of China?
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
PROGRAMMTIC DISPLAY
DEMOGRAPHICS DATA e.g. Women,18-34 year olds
CONTEXTUAL DATA
e.g. Websites relevant to Sports, Fashion and Celebrities.
SEARCH DATA
e.g. People searching using relevant keywords
SHARING DATA e.g. Users sharing relevant content such as Celebrity news.
INTENT DATA
e.g. People showing intent to purchase a flight ticket.
1Billion
COOKIES
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
MOBILE PRODUCTS
• Mob ile So cia l Ba n n e rs • Exclu s ive Te n ce n t + GDT in ve n to ry
• We ch a t • QQ • Qzon e • a n d m a n y m o re…
MOSOCIAL MOBILE IN APP + SOCIAL
BANNERS
MOFEEDS MOBILE IN APP + IN FEED
BANNERS
MOTV IN APP + INFEED + OPEN SPLASH
VIDEO
• Mob ile In -Fe e d Ba n n e rs • Exclu s ive Te n ce n t + GDT in ve n to ry
• Te n ce n t Ne ws • You tia o • Soh u • a n d m a n y m o re…
• Mob ile In -Fe e d + Op e n Sp la sh Vid e o • Exclu s ive Pre m iu m Ap p s
• Dra gon fly • Jie m ia n • You m e itu • ELLE • a n d m a n y m o re …
EXCLUSIVE
TRAVEL +
TARGETING
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
MOBILE PRODUCTS
MOSOCIAL MOFEEDS MOTV
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
VIDEO
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
SEARCH - SEM
Keyword List Generation / Various Formats Available / Ongoing Optimization / Re-targeting Option
95%REACH
76% MARKET SHARE
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
SEARCH - BRANDING
Brand Landmark
Complimentary to
Brand Zone
Right Hand side
display
Triggered by generic
keyword packages
Cost per tenancy basis
(min 1 week)
Brand Zone
2/3 of the screen on top
positions
Triggered by advertisers
'own brand keywords
Cost per tenancy basis
(min 1 month)
Multiple Deep Linking
Various formats
30% +Estimated CTR
3% +Estimated CTR