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Digital Gateway Into
CHINA
W HO IS ICLICK?
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved. 2
Largest Digital Marketing Company in ChinaFirst to introduce programmatic marketing in China, and now
expanded to overseas in connecting worldwide brands to the
massive, lucrative China consumers.
Proprietary Programmatic PlatformWe own a proprietary Programmatic Marketing Platform (PMP)
that precisely targets Chinese consumers for advertisers
worldwide via cross-channel, cross-device capabilities.
The China ExpertWe run our own R&D center in China to actively engage in
advanced data mining and algorithmic technology development
to maximize marketing ROI and efficiency for advertisers.
F AST FACTS
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved. 3
From 2 Founders to 600+ iClickersFounded in 2009
4 strategic global investors
600+ employees in 7 regional offices in Asia (Hong Kong,
Beijing, Shanghai, Guangzhou, Shenzhen, Taiwan &
Singapore + business presence in UK & US)
150 Fortune 500 clients and 2,500+ medium-sized clients
2009
Founded in HK
First in HK to
introduce
platform-based
data-driven digital
marketing
solutions
2011 2013 2015Opened office
in Guangzhou
20142012
Opened offices
in Singapore
and Taiwan
2010
Opened offices
in Beijing,
Shanghai and
Shenzhen
M ILESTONE
Established
China’s first and
largest R&D
centre that
focused in cross-
channel marketing
Expanded
capabilities to
support cross-
screen
programmatic
buying across PC
and Mobile
Acquired
Buzzinate -
China’s leading
social media
data company
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved. 4
Series A funding
from SumitomoSeries B funding
from Bertelsmann
and SSG
Series C
funding from
Bertelsmann
and SSG
Established
business
presence in
London and
New York
Launched
complete mobile
product suite -
MoGalaxy
Acquired
Optaim -
China’s leading
mobile DSP
Series D funding
from Blue Focus
A N OVERVIEW OF OUR NETWORK
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved. 12
We’re connected to reach 98%+ of China internet users
We offer multi-channel solutions covering Search, Portals, Mobile, Video, Social and Apps.
We reach 95% of China video users across PC and mobile devices via our video connections.
A GLIMPSE OF OUR CLIENTS
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved. 13
O UR RECENT INDUSTRY KUDOS
Campaign Greater China Agency of the Year
Awards – Independent Agency of the Year
Yahoo Big Idea Awards 2015– Best Branding Campaign (Outstanding – Air New
Zealand)
– Best Mobile Campaign (Merit – Nike)
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved. 14
6th Annual Golden Mouse – Best Use of Technology, Digital Marketing Platform of the Year
Top Digital Awards 2015 – Data Technology Platform (Gold Award – PMP)
– Best Use of Data (Gold Award – Ernest Borel)
8th Annual ROI Awards – Digital Marketing Platform (Gold Award – Huawei)
ONE Platform
to cover all digital
media in China from
search and display to
social, video and
mobile
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
ONE Company
ONE Destination
ONE
Winning Team
to serve advertisers
worldwide from
our offices in Asia,
UK and US
to address all
marketing purposes
from branding to
performance
with the best talents
across disciplines from
technology, product
and data to sales and
management
5
MARKET DEMAND:THE UNIQUE LANDSCAPE IN CHINA
o Digital Advertising Market in China
o Market Fragmentation
o The Rising Mobile Opportunity in China & Worldwide
DIGITAL ADVERTISING MARKET
IN CHINA
Digital Spending: USD43B in 2016 (34% YOY), ~22% of worldwide digital spending, 2nd largest marketbehind US.
Growth mainly driven by mobile.
24
32
43
54
2014
64
2015 2016 2017 2018
36% 34% 25% 19%
Digital Ad Spend and YoY Growth in China (USD,B)
5 1424
36
2014
50
2015 2016 2017 2018
178%
74% 50% 39%
Mobile Ad Spend and YoY Growth in China (USD,B) *iResearch, April 2016
HIGHLY FRAGMENTED MARKET
IN CHINA
*iResearch, April 2016
Highly Fragmented: Proliferation of channels, undifferentiated ad networks; More than one-third of mediabudget spent outside of BAT.
Search
33%
eCommerce
28%
Banners
15%
Video
9%
Rich Media
5%
Classifieds
4%
Others
9%
2016 Digital Ad Spend Share in China, by Format/Channel
Baidu
32%
Alibaba
26%
Tencent
8%
Others
34%
2015 Revenue by Media in China
G lobal Mobile Phone Users
P rofile of China Mobile Internet User
Male: 61.3%
Female: 38.7%
63.9%
26%
10.1%
T ime Fragmentation for Users on Mobile
14
11.9
5.9
5.6
1.5
1
0.5
0.4
0.3
0.3
P rofile of China Mobile Internet User
37%
33.7%
27.1%
2.2%
M obile is Everywhere!
iClickPRODUCT
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved. 8
i-Click Products
6
H OW DOES ICLICK CONNECT?
The one-stop platform that aggregates, bids and optimizes inventory
across different digital channels to maximize marketing ROIPrivate and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.
ADVERTISER
AGENCY
TRADING
DESK
INTERNET
USERSMOBILE VIDEO SOCIAL
Ads
DISPLAY SEARCH
AD NETWORK AD EXCHANGE
TECHNOLOGY DATAMEDIA
Extensive access to quality inventories across PC and Mobile in China
Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved. 21
8 Largest Mobile
Platforms in China
100,000+ Top Apps
Baidu, Sohu,
Sogou and 360Video / Online TV
No.1
Partner ofNo.1
Partner of
C ROSS-CHANNEL SOLUTIONS
W HAT SETS US APART? ACCESS
We’re connected to reach 98%+ of China internet users
We offer multi-channel solutions covering Search, Portals, Mobile, Video, Social and Apps.
We reach 95% of China video users across PC and mobile devices via our video connections.
22
P RODUCT SPOTLIGHT: MOBILE
MOTV + MOFEEDS + MOSOCIAL
P RODUCT SPOTLIGHT: MOBILE
• Mob ile So cia l Ba n n e rs • >40M Da ily Im p re ss io n s • Exclu s ive Te n ce n t + GDT in ve n to ry
• We ch a t • QQ
• Qzon e • a n d m a n y m o re…
MOSOCIAL MOBILE IN APP + SOCIAL
BANNERS
MOFEEDS MOBILE IN APP + IN FEED
BANNERS
MOTV IN APP + INFEED + OPEN SPLASH
VIDEO
• Mob ile In -Fe e d Ba n n e rs • >20M Da ily Im p re s s io n s • Exclu s ive Te n ce n t + GDT in ve n to ry
• Te n ce n t Ne ws • You tia o
• Soh u • a n d m a n y m o re…
• Mob ile In -Fe e d + Op e n Sp la sh Vid e o • >1.5M Da ily Im p re s s io n s • Exclu s ive Pre m iu m Ap p s
• Dra gon fly • Jie m ia n
• You m e itu • ELLE • a n d m a n y m o re com in g…
23
Multi-Platform Targeting
News
Social
Lifestyle
Fashion
Video
Sports
Society
Entertainment
Massive APP networkPremium Hero Apps resourcesCover users in leisure times
Native Video + News Feed + Social AdIntegration of all mobile formatsOffers the best brand exposure and advertising effect
Native Video Ad
News Feed Ad Social Media Ad
Widest Media Coverage for Better Audience Reach
Mobile
VIDEO
26
27
iClick MOTV
The New Era of Mobile Video Advertising
iClick MoTVThe New Era of Mobile Video
Advertising
Wireless High Resolution
iClick Proprietary Ad Serving
Technology
M OTV
MoTV
29
In Feeds Open Splash In Read
Private and Confidential
30
HERO APPSSelected HERO APPs includes Open Splash
videos and In Feed video formats
Female/FashionAutomobileFinance SocialNews Utilities
Mobile
FEEDS
MoFeedsMobile Native Ad
In Feeds AdMobile native large banner ad
In Feeds AdMobile native small banner ad
M OFEEDS
27
New Balance逐光夜驰
Natural
Advertising is located on the News Page, able to support graphic and video display
Seamless
Perfect to show the brand value and achieve native advertising value
Best-in-Class
Integrated into news and social to provide engaging user experience
M OFEEDS
> 40
13%
< 24
11%
24-40
76%
优质资源覆盖精准触达人群
Premium
AppsReach over 260MM Target Audiences
Female
33%
Male
68%
Male Dominant
24-40 y.o.
High Spenders
Mobile
SOCIAL
Tencent Network
MoSocial Premium Banners
MoSocial Premium Banners
QZone Preferred Deals
In-Depth Targeting
Online
VIDEO
i-Click Solution: Premio
Premio : Why?
In-depth Targeting
Premium Chinese Inventory
Premium Content
Premium Content
Premio
Premio Case Study
Premio Case Study
Geo-Target Monthly Inventory
China 100,000,000
Australia 5,000,000
Canada 10,000,000
Singapore 10,000,000
Europe&ME 15,000,000
UK 5,000,000
USA 40,000,000
Hongkong & Macau 15,000,000
Malaysia 15,000,000
Taiwan 30,000,000
Rest of the World 20,000,000
BaiduSEM/SEO
B aidu SEM
B aidu MOBILE SEM
B aidu BRANDZONE
B aidu BRANDZONE
B aidu BRANDZONE MATRIX
Scan &
Follow
Scan &
Follow
