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Customer Flow ( Marketing & PR Perspective)

New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

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Customer Flow in marketing perspective, AIESEC in Indonesia

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Page 1: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Customer

Flow (Marketing & PR Perspective)

Page 2: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Clarity of the W-H-Y

Future of Marketing

Making it Happen

Page 3: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Our organizational

stand -

Leadership development

Becoming truly

customer centric

Our competitors

push

Page 4: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Impact

internal marketing

Less walls between us and the customer.

Page 5: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Future of Marketing

Page 6: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)
Page 7: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)
Page 8: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Make a group of

six

Get the CF Paper

Discuss what’s

changing

Page 9: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)
Page 10: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

WE MARKET THE

EXPERIENCE

Page 11: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)
Page 12: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)
Page 13: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Showcasing activities

•Activating journal •Kompasiana •Blog •EP on Journalism

Page 14: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)
Page 15: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Program by Program

Page 16: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Outgoing Gip

Activities KPIs

Conversion Matrix

Page 17: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Incoming Gip

Activities KPIs

Conversion Matrix

Page 18: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Outgoing GCDP

Activities KPIs

Conversion Matrix

Page 19: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Incoming GCDP

Activities KPIs

Conversion Matrix

Page 20: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Conversion Rates

Page 21: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Disclaimer

Page 22: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Outgoing gip

% % %

Page 23: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

Outgoing gCDp

% % %

Page 24: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

leadership challenges

Page 25: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

SYNERGY TO GENERATE APPLICATIONS

DIGITAL TO DRIVE TO GIS

EXPERIENCE & OPPORTUNITY TO GENERATE

SIGNUPS AND APPLICATIONS

Content TO ATTRACT, RETAIN, POSITION.

Page 26: New Customer Flow Marketing Perspective (AIESEC Indonesia - MBC 2014)

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