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Winfree Business Growth Advisors
Networking is a Necessity 3-16-16
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Networking Goal
A night out
Find potential clients
Find strategic partners
Get referrals or introductions
Give referrals or introductions
Learn____________
Welcome fact you are here indicates you want to learn and grow and I commend you for thatI believe we are never finished learning and you dont know what you dont knowYou will be the ones with the opportunity to gain a competitive advantage and not be left behindMy expectation red flag some areas where you have holes in your systems and structure - you will take away something that you can use to improve your sales success Please get a pen and paper. I will be mentioning some very important strategies and ideas you will want to take down and not forget.You likely have lots of questions.no such thing as Stupid questions At the end I am going to give a select group of you the opportunity to have a conversation with me about what may be holding you back and what you can do about it
Fly solo.
Do not bring or act as a wingman.
Avoid old home week.
Separate and conquer
Lead Generation
Marketing creates awareness (not necessarily leads)What you do with the awareness makes the differenceProspects do their own market research todayBefore: they would be curious and want to talk with you to get information determine if they like you and decide if they want to meet to see if they want to buyNow: It is done before you meet web site, business card, email, testimonialsDo they like you?Do they trust you?Will they give you the opportunity to earn their trust?
Research your audience
Who do you REALLY want to talk to?
Everyone has a network
200 contacts on average
Introductions from all angles
Arrive early and stay late.
Lay of the land.
Before after the fray
Dress appropriately
Eat BEFORE you go.
What is that lovely stain on your tie.
Let me hold your drink.
Ready, set, LISTEN!
Tune in.
Dont ambush.
Take a sincere interest in others.
Dont look over shoulders.
Relax, be yourself
You may not be the life of the party.
You are still welcome.
Dialogue Essentials
Clear
Simple
Short
Irresistible
Financial planner energy, mentally fitPersonal trainer confidence, perform better, ask for a raiseYou know how _________ are afraid to look? We help them get back on track without making painful changesOh really, my brother..Has he
Targets - Be specific
Categories to remember.
Mental Rolodex in motion.
Solutions and stories
Client came to us with A, we helped him to B
Disengage
Dont get cornered.
Dont monopolize.
Bring Plenty of Cards
Be Inclusive
Value the Hub Connect dots
The reference desk.
Thank the referral source.
Keep the referral source informed.
Reciprocate with authentic referral.
Become the Hub
Listen carefully for red flags for others.
Create psychic debt.
Next step
Be the first person to DO something.
Thank the organizer
Organizer has access to attendees.
Organizer can share other events.
Networking into marketing
Part of marketing plan
Other channels
Thank youfor your time
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