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Before the session starts:
•Download the free app "Aurasma" on your iPhone, iPad or Android phone.
•Join the “NAMP + Zenka” Channel - Once installed, open the menu and do a search for "NAMP + Zenka” Hit "Follow” and you are ready!
•Or you can visit this link http://auras.ma/s/69ZK5
National Arts Marketing Project
Breaking New Ground: Exploring the Arts with Augmented Reality
Saturday November 9th, 2013.
Mobile Augmented Reality (AR) is the overlaying of digital information onto the physical environment, viewed through a camera-enabled phone or other mobile devices.
AR Now•Cultural heritage artifacts•Translation Software -Word Lens•Interior Design – Ikea Catalog •Astronomy - Star Guide •Virtual Dressing Rooms - Webcam social shopper & Maybeline (Blippar)•GPSBased - Hotels.com (Wikitude) / Stella Artois•AR m-Commerce - AMC Theatres •Google Glass - ready for useful apps•Children’s books - Ice Age•3D object tracking •Gaming - Google’s Ingress•Architecture •Printer Repairs
AR in the Future•Containment v/s information everywhere - Domino’s Pizza •Apple, Google and Microsoft all filed for major AR patents - i Watch Hands free•Facial Recognition Tech•Computer Brain Interfaces•Contact Lenses •Meta Space Glasses (play chess, legos, create an object and then use a 3D printer to print it.)•CastAR glasses – projections•Medical Surgery•CastAR glasses – projections•Personalization - Imagination, Thoughts and Desires•Geographical boundaries
Reimagining Public Space
Augmented Reality for Open Spaces (AROS) Mural in Albuquerque, New Mexico
Re+Public's mobile application digitally resurfaces walls and buildings in urban centers.
The Heavy Projects and Jordan Seiler's Public Ad Campaign digitally augmented and animated five murals.
AR in the Arts - Examples
•Gurilla Theater - bubbles on unasumming passerbys•Rouge AR installation Guirilla Art at the MOMA by Manifest.AR•AR Interactive Movies•Street Art – Chalk 3D Leon Keer•Posters come to life – Museum Example•Experimental Art - Oregan Ballet Theater created fonts using dancer movements•Museum Art Exhibits at Eyebeam NYC – AR Tattoos given to visitors come alive. •Heat Map - explore virtual art in a square in Toronto made by Crowd-Optic/Loreal
Mobile Augmented Reality Development Pipeline
Created by Nettrice R. Gaskins [email protected]
USERExperience
IDEAGeneration
Proprietary
Open
PolicyValue
UIIntegrationUbiquity
Training Capabilities
Testing
Platforms Applications
SoftwareDevelopmentKits (SDKs)
Targeted Engagement
AR in Arts Marketing Brainstorming
•Allow audience to try on a costume •Teach people about your organization’s staff by doing simple AR image overlays•Show actors in street clothes and then with an AR overlay show the costumes or makeup. •Show a 3D model coming out of a brochure or catalog of a new building project•Create a game where people need to discover clues as a build up to an event. •Connect a AR campaign to a web component (ie you have to enter a word into a webpage to get a discount or other information.
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