My personal Growth Hacking

Challenge

# How to build a Growth environment# 30 Growth Hacks

by @Lennarz

My #productlove team

Growth Hacker Skills

2 dimensions of Growth

Growth HacksTricks how to gather & hold users

Build best productAgileUser-centricData drivenBest team

Growth Hacker

Growth Manager

1st “official” Growth Hack...1996

Lean, targeted, disruptive = Airbnb

Lean, targeted, disruptive = Tesla

Lean, targeted, disruptive = WhatsApp

Lean, targeted, disruptive = Bragi3,4 Mio $ via

Kickstarter

No launch until today

-3,fffffff

Next? Realtors, banks, universities?

Good news! Why startups fail...

#1 If you fail, fail fast!

Push agile development process

What´s wrong?

#2 Be customer centric!

Be customer centric, but innovative!

#3 Hire the best team!

Find your team´s formation

Innovation Lab

Owner

Developer (ext.)Developer (ext.)Developer (ext.)

UX

#4 Be agile, build MVPs

MVP = Minimum Viable Product

Bad MVPs!

Bad MVPs!

#5 Focus on user-/behavior metrics

• Are your Analytics data valid?• AB-Test only what really has impact• Big Data, Data Warehouse - #WTF

Valid data for valid decisions

#6 Love at first sight - Onboarding

#7 Find product-market fit

Find your market, early!

Watch our your competition

#8 Be API friendly

#9 Never get tired changing

My personal #agile Hacks#1 If you fail, fail fast!#2 Be customer-centric!#3 Hire the best team!#4 Be agile, build MVPs!#5 Focus on user metrics#6 User Onboarding rocks#7 Find Product-Market Fit#8 Be API friendly #9 Never get tired changing#10 Run the best hacks

Size matters....

- “We have more than 300 old women only in Berlin, we are taking care of.”

- “Our caregivers are certified and have at least more than 10 years experience…”

#10

Trust matters - show reviews#10

Genuine testimonials#10

Start the AB-testing engine

+34% with testimonials

Source: http://whichtestwon.com

#10

Be value driven not feature driven#10

Don´t wait telling what you doNever forget taking your pills!

#10

Shorten your customer lifecycle#10

Very warm welcome

“Sent from my iPhone”

#10

Be clicky#10

Clean up your email list#10

Gain traffic via Q&A sites / forums#10

Start writing a blog / free content#10

Make friends#10

Content is king, seeding is queen.#10

Don´t call it “Newsletter”“Join like 5000+ other experts before”

#10

Use Exit Intend Popups#10

Send Trigger NotificationsFind emotional moments (good/bad)

“Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist”

#10

Launch before you´re done

“Congrats,you´re an early bird.Make your reservation right now and help us improving...

>> Email

#10

Easiness beats pricing...#10

Good product != good pricingFocus on the package in the middle

- Put a “recommended” or “popular” tag on it- Make an extra expensive package- Add ,90 cents to win an Euro per user

#10

Build best FAQs- increase conversions- Decrease manual support- for SEO

#10

Recycle content- on slideshare- as guest postings- On high-traffic blog communities- in your newsletter- ...

#10

Make sharing easyAnd not too early

#10

Money comes after Product Usage #10

Use Coupons● But thrifty!

#10

Find your Aha-moment?● Twitter: 30 Follower...

#10

Use Live Chat Tools#10

People love customizing#10

Integrate in others#10

Don´t forget your existing customers- Cross-Selling- Upselling- Reviews- Abos

#10

My personal #agile Hacks#1 If you fail, fail fast!#2 Be customer-centric!#3 Hire the best team!#4 Be agile, build MVPs!#5 Focus on user metrics#6 User Onboarding rocks#7 Find Product-Market Fit#8 Be API friendly #9 Never get tired changing#10 Run the best growth hacks

Download my eBook

http://growthhackerlove.com/ebook/